Data mining is not just for breakfast anymore. Or something like that. Where its focus has been on collecting data and reporting past trends, where money is being spent, and return on investments, now, as volumes of data increase and managers are becoming aware that theres a lot more information in that data, they are wringing more intelligence out of it to predict the future. Peter Coffee gets the story from Bill Haffey, public sector technical director of SPSS.
Duration: 11:13
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