Google Fiber Matters: 10 Reasons Why

Google Fiber is slowly but surely expanding around the United States. And in the process, it's making companies and consumers think twice about their current services.

Google Fiber is a major change agent in the computing world. The service, which rolled out in Kansas City first but now has plans to head to Austin, Texas, and Provo, Utah, is arguably one of the most exciting developments coming out of the search giant.

It is essentially the top-of-the-line Internet service in the United States. And although it's only available in a few places, Google Fiber has the capability of turning the entire industry on its head.

The trouble for Google, however, is that the vast majority of people around the country don't understand just how much value Fiber brings. What's worse, the search giant doesn't go out of its way to express its desire to bring Fiber to more markets around the States. As a result, Google has largely stayed under the radar with its fiber service. And the average consumer doesn't know much about it.

But that's a shame. The fact is, Google Fiber is extremely important and matters greatly in the grand scheme of things. The technology is, quite simply, the future. And it's about time the service is acknowledged as that.

Read on to find out why Google Fiber matters, and why it will matter even more in your life once it's available in your area.

1. It's Google, folks

Whenever Google enters a marketplace, it matters. The search giant is one of the most important companies in the entire industry, and its presence is felt in any marketplace it enters. Now that Google is taking aim at cable companies, those companies should watch out.

2. Gigabit broadband, anyone?

The special thing about Google Fiber is that it comes with Gigabit Internet service. What that means is that the download speeds it offers are, oh, about 100 times greater than what the average person in the U.S. gets right now. Not bad.

3. It includes TV service

Television service is another key ingredient that shouldn't be overlooked. Google has realized that to be competitive, it needs to do more than just offer Web service. Its TV services make the company's solution far more well-rounded than it would have been with only a Web offering.

4. It's not just in Kansas City

Google Fiber may have launched in Kansas City, but the service is slowly but surely expanding into other areas. Google Fiber is on its way to Texas and Utah, and the search giant has grand plans of rolling it out across the entire country. Watch out, competitors: Google is coming.

Don Reisinger

Don Reisinger

Don Reisinger is a longtime freelance contributor to several technology and business publications. Over his career, Don has written about everything from geek-friendly gadgetry to issues of privacy...