Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Cloud
    • Cloud
    • IT Management
    • Networking

    Google Page Speed Service Raises Eyebrows

    By
    Clint Boulton
    -
    July 30, 2011
    Share
    Facebook
    Twitter
    Linkedin

      Google (NASDAQ:GOOG) July 28 moved to extend its sphere of influence by offering Websites the opportunity to accelerate the loading of their Web pages by 25 percent to 60 percent.

      Web page loading speed is a huge deal for publishers because their visitors won’t stick around if a Website stutters while rendering content. However, some industry watchers believe this new Page Speed Service is geared to give Google more control over Websites.

      Here’s how Page Speed Service works. Publishers will sign in and point their Website’s DNS (domain name system) entry to Google. Page Speed Service pulls content from publishers’ servers, rewrites the pages to make them faster and serves them to users via Google’s servers.

      “Your users will continue to access your site just as they did before, only with faster load times,” explained Ram Ramani, a Google engineering manager. Ramani added that publishers don’t have to worry about compressing images, caching and other tedious Website optimization factors.

      He also said Google tests revealed on several Websites boosted site speeds by 25 percent to 60 percent.

      Some industry watchers were suspicious of Google’s bid to circumvent publishers’ servers by using their own, noting that it puts Google in the Web host or content delivery network category reserved for companies such as Akamai.

      Search Engine Watch blogger Thom Craver said Google is actually offering “tricked out hosting, not a page optimizer.”

      “You have to set your DNS to point to Google instead of your current Web host,” Craver wrote. “This means when someone types in your Website, Google’s servers will answer, not yours.”

      He wonders whether publishers will trust Google with the delivery of their Website content. However, Google assured eWEEK in a statement that this is not the case: “We don’t use the information collected from serving these Websites toward improving search results or targeting advertising to users. We may, however, use the information collected to improve the quality of Page Speed Service itself, including making pages serve even faster.”

      Meanwhile, Google is only offering Page Speed Service to a limited set of Webmasters for free, though publishers can request access to the service here. Pricing, which will be “competitive,” will be detailed later.

      The Page Speed Service is part of Google’s ongoing “Make the Web Faster” campaign, and follows its Page Speed browser extension and Page Speed Online API, launched earlier this year.

      The new service also follows Google’s own free DNS service and theSPDY protocol, an open-source, protocol for transporting Web content and reducing the latency of Web pages loading.

      Avatar
      Clint Boulton

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Information

      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×