eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.
FRANKFURT, June 2 (Reuters) – Intel, the world’s biggest chipmaker, sees new markets for its Atom microprocessors worth a total of $40 billion in two or three years’ time, its chief executive told the Financial Times.
Intel is rolling out five new Atom microprocessors and a collection of chips designed for portable gadgets that access the Internet and for other uses, as it uses its marketing muscle to help create a new market.
In comments to the FT published on Monday, Paul Otellini said the growing resemblance of high-end smart mobile phones to computers put Intel in a good position.
“If you accept that the value proposition of the high end of the mobile phone market is full Internet access that happens to have voice, my view is that it’s easier to add voice to a small computer than vice-versa,” he said.
Otellini said he also expected the new Atom processors to start appearing in consumer electronic devices such as TVs, ultra-low-cost “netbook” mobile PCs, and as embedded processors in a wide range of other products.
“Each of these four markets is a $10 billion opportunity by 2010 or 2011,” he said.
Intel, whose processors are found in four out of every five personal computers sold worldwide, made sales of $38 billion last year.
(Reporting by Georgina Prodhan, editing by Will Waterman)
Copyright Reuters 2008. All rights reserved. Users may download and print extracts of content from this website for their own personal and non-commercial use only. Republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters and the Reuters sphere logo are registered trademarks or trademarks of the Reuters group of companies around the world.