Windows 7 Use Will Thrive Through 2013: 10 Reasons Why

NEWS ANALYSIS: Windows 7 might be superseded by Windows 8 later this year. But that doesn’t mean that Windows 7 sales or use will be in jeopardy over the next several quarters or even the next few years. If past Windows adoption patterns are any guide, enterprise and home users will take their time before they adopt Microsoft's latest version of Windows.

Microsoft€™s Windows 7 operating system has been an outright success story for the software giant. Windows 7 launched after Windows Vista failed miserably in the marketplace. Businesses and individuals kept using Windows XP for a number of years after Microsoft assumed they would upgrade to some later version of Windows. As a result, the future of Microsoft€™s desktop operating system business was in doubt.

Although Microsoft believed that Windows 7 would make users forget about the Vista debacle, not everyone was so sure it could right the ship. Now, it€™s clear that Windows 7 has been able to do just that. In fact, Microsoft recently announced that 600 million licenses have been sold worldwide since the operating system€™s launch.

However, some wonder if the fun might soon be over for Windows 7. After all, the operating system is running on a boatload of computers, and with Windows 8 launching in the next few months, it€™ll soon be obsolete next to the latest software. Surely, that means that Windows 7 will retreat into the pantheon of former Windows greats, right?

Think again. Windows 7 might be getting a little old and is due to be replaced soon, but it has a lot going for it. Read on to find out why Windows 7 will survive and even thrive through 2013.

1. Think about enterprise deployment

The enterprise could very well be the main reason Windows 7 will thrive through 2013. After all, the corporate world typically spends a long time before deploying a new operating system. Generally enterprises follow their own product adoption roadmaps, not Microsoft€™s, based on need and corporate finances. Enterprise deployment will be central to Windows 7€™s success over the coming years.

2. There€™s little time for Windows 8 to change things

The only thing that could really cause Windows 7 to die out quickly is the possibility of Windows 8 dramatically changing the operating system landscape with its new design and features. However, the chances of that seem slim. So, Windows 7 and its older, but reliable design, should hold up quite well over the next 18 months.

3. Tablets will be a big question mark

The key tarket market for Microsoft and its Windows 8 platform is assumed to be tablets. If the software giant can find a way to make its operating system popular on tablets, it€™ll be far more difficult for Windows 7 to keep up. If, however, Windows 8 can€™t make any headway on tablets, Windows 7 will have far longer than even 2013 to stay on store shelves and succeed.

4. It€™s what consumers know

It€™s important for everyone to realize that consumers tend to stick with what they know in the computing space. With that in mind there should be no question that Windows 7 will remain widely popular for at least the next 18 months. Windows 8 is a dramatic departure from the desktop operating systems that have been released so far and that could be a liability for the new OS in the coming months.

Don Reisinger

Don Reisinger

Don Reisinger is a longtime freelance contributor to several technology and business publications. Over his career, Don has written about everything from geek-friendly gadgetry to issues of privacy...