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Apple Computer has never been known for its strong reseller channel partner program or its efforts to woo the channel with discounts and back-end rebates. But over the years as Apple’s Mac platform has made inroads into small businesses and workgroups within larger enterprises, the channel has come along for the ride, with or without Apple’s support.
Now a new subculture has formed – solution providers and third party vendors that create solutions for business on the Apple Mac platform. From servers to storage to virtualization to email, if there’s a technology available for the PC, chances are there’s a comparable technology available for the Mac, often at a lower price.
That, and a host of other factors have contributed to Apple’s recent success in the business market. While Apple doesn’t break out its sales by end markets, those who sell to business say that Apple sales have been increasing. Business is pursuing Apple solutions.