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Globalpress Connection, an international service that connects members of the trade and mainstream media members with corporations to enable better understanding of industry news, is staging a media conference of Silicon Valley in April.
On the first day, the delegation, which will consist of more than 40 reporters from all over the world, will hear Stanford University Professor Yi Cui talk about nanomaterial innovations. Silicon Labs from Austin, Texas, then presents news from its Broadcast Division. The day includes high-level press conferences from Altera, Geo Semiconductor, Exar, Coto Technology and Xilinx. A total of 15 companies use this international press platform in three days.
At this media conference, companies will offer electronics trade press discussion and demonstration of innovations centered around FPGAs, embedded systems, electronics components for broadcast, industrial, carrier networks, IP and EDA tools.
Irmgard Lafrentz founded Globalpress Connection under the name of Europress Connection in 1986. When it became apparent that the APAC market would outpace Europe, she renamed and incorporated the agency as Globalpress Connection, Inc. in 1998.
Lafrentz has become known as the “Global Matchmaker” between the electronics industry and worldwide media. Lafrentz brings key editor delegations from overseas to the United States for 26 years.
“Globalpress is kind of a really comfortable, targeted, professional reverse-channel to where we don’t have to go to all these regions; we actually can come to one place and have a large number of the best editors, and have face-to-face meetings with the Chinese editors, the Japanese editors and European editors,” said Scott Lewis, director of worldwide marketing at Intersil.
“It’s a wonderful opportunity to meet many editors in one venue. From the standpoint of meeting international markets, it’s particularly successful. We’ll be able to cover literally two or three continents in one event that is an hour from home,” said Louis DiNardo, CEO of Exar.
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