Best Uses of Internal and External Applications for Social Business

Processes, architecture and strategy are all important factors in helping to drive adoption of social tools in an organization. Crisp, says TD Bank takes it a step further by using an internal adoption program, where internal employees volunteer ideas and then take an organization-wide vote. This vote, she says not only amplifies its importance in the organization, but allows these ideas to get before upper level management, where they are likely to get put into action and implemented. Crisp also discusses challenges in change management and dives into the issues and risks her organization, as a financial services organization, has pinpointed in regards to social media.