Buy It Your Way Cross Channel Sales

Consumers have a wide range of choices when they're shopping. They can interact with a single retailer in a physical store or online via computer, smartphone, or tablet. Each of these experiences requires different technologies, yet must be supported by integrated analytics. This video will take a look at how businesses such as Home Depot, Best Buy, Lucky Brand Jeans, and Urban Outfitters are using cross-channel commerce to boost sales across mobile platforms.