eWEEK Newsbreak December 14th 2010

As a year dominated by social media comes to a close, Searchmetrics, the provider of search analytics software, reveals its insights and predictions for the search engine optimization (SEO) landscape in 2011; According to a new survey by the Donald W. Reynolds Journalism Institute at the University of Missouri, Apple's iPad is killing print newspaper subscriptions. Around 84.4 percent of the survey's 1,600 participants said they use their iPad to follow breaking news and current events. The Institute's Program Director and Digital Publish and Research Project leader Roger Fidler wrote in a Dec. 9 statement, "These findings are encouraging for newspaper publishers who plan to begin charging for subscriptions on their iPad app editions early next year, but our survey also found a potential downside: iPad news apps may diminish newspaper print subscriptions in 2011.-