Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Applications
    • Applications
    • Cloud
    • Mobile

    Google Offering Circular Ads for Macy’s, Best Buy

    Written by

    Clint Boulton
    Published October 3, 2011
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Google (NASDAQ:GOOG)-taking a popular, time-honored advertising medium to the Web-is offering circular ads to lure consumers into retail stores this holiday season.

      Bloomberg said the search-engine provider is working with retailers such as Macy’s and Best Buy to offer circular ads, which have become staples as inserts in newspapers all over the country.

      However, instead of stuffing paper within more paper, Google is presenting eye-pleasing (or so it hopes) ads when users click on search results.

      Google searchers will see promotions with several pictures and larger type when they click on search ads and, eventually, banner display ads. Google’s ad-serving technology will actually build the promotions on the fly, based on query topics users enter, as well as their locations.

      For example, a search for a Macy’s in Manhattan will likely return ads more geared to that retailer’s locations in New York City than those in suburban Connecticut.

      Nick Fox, vice president of product management for Google, is expected to unveil the circulars Oct. 3 at the Advertising Week show in New York City, where Madison Avenue’s top advertisers flock each year to rally around their businesses to discuss new approaches. Fox said Google is rolling out both a print and Internet marketing campaign to tout its new circulars.

      Fox laid the foundation for his announcement by touting Google’s various ad formats in a corporate blog post Oct. 2. He pointed out that retailer CafePress has enjoyed great success using Google Sitelinks, or navigational links that take users into different sections of a Website, without making them jump around within the Website.

      Fox also noted that users can watch movie trailers directly within ads, while product ads display a product’s image, price and seller brand.

      “Because this format is often so useful, people are twice as likely to click on a Product Ad as they are to click on a standard text ad in the same location, and today, hundreds of millions of products are available through Product Ads,” Fox noted.

      Location-based ads are big and getting bigger, particularly via mobile devices. Over 20 percent of Google desktop searches are location-based, but that figure jumps to 40 percent from mobile phones. More than 270,000 businesses that place ads via Google use location extensions to attach their business address to their ad campaigns.

      Google, which made most of its $29 billion last year from search and display ads, also offers click-to-call ads that let consumers use their smartphones to click to call a business they’re interested in learning more about.

      Circulars might be one small aesthetic tweak to Google’s ad-serving practices, but a bigger one looms on the horizon regarding its social ads.

      The company is also hoping its +1 buttons help consumers share products or services they like with fellow friends and shoppers. Since introducing the +1 button in March, Google has racked up over 5 billion ad impressions per day on publishers’ sites.

      Facebook is also betting big on social ads, though it likes to leverage them by boosting the information-sharing policies for its users.

      The Facebook Timeline, for example, helps encourages users to share more legacy information of their lives. This includes social applications that, once enabled, automatically publish info about how and when those users are consuming applications such as Spotify or Hulu.

      Clint Boulton
      Clint Boulton

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.