Google Product Search Overhauled With Look

Google is shuttering and taking the shopping comparison Website's functionality to make Google Product Search more lively.

Google (NASDAQ:GOOG) is improving its Google Product Search, one of the Web services that starred in the Senate's antitrust hearing earlier this week, by adding features from its Website.

Google in August 2010 acquired, a visual search engine that helps people match clothes and other apparel online and purchase them from retailers. The purchase signaled Google's intent to have a bigger stake in the competitive e-commerce market.

A few months later, co-founder Burak Gokturk and his team launched, a comparison engine for women to browse and shop for clothing, shoes and other apparel.

Gokturk said he is taking features that were popular in and adding them to Google Product Search, which users can see from the redesigned home page now resembles, a flashy, colorful boutique Website.

Google has gussied up product images and streamlined text around those pictures to accentuate the visual cues for shoppers. Users may also enjoy being able to browse dress collections that match the color, silhouette and genre desired.

The company also added a comparison shopping feature from that lets consumers compare dozens of similar dresses by the same designer and others.

"This is the first in a series of improvements we're making to Google Product Search leveraging the computer vision and machine learning technology developed by the team we affectionately call our fashion and computer nerds," Gokturk, now a member of Google's Commerce team, said in a blog post.

Clearly, by employing the visual search tools and aesthetic, Google is gunning to enjoy a better holiday season on Google Product Search.

Google Product Search is so closely appropriating the look and feel that the company will soon redirect shoppers from to Google Product Search. Yes, will be closed for business.

The former team that ran will join the Google Product Search team to explore new ideas for apparel shopping. and other Website users will receive an email with instructions for saving their data before those Websites are transitioned Oct. 14.

During the Senate's antitrust hearing into Google's search business practices Sept. 21, Senator Mike Lee (R-Utah) used Google Product Search as an example of a product Google favors over small rivals on its search.

Google Executive Chairman Eric Schmidt denied Product Search received special treatment.