How to Go Green for Profitability and Sustainability

Green IT initiatives in the enterprise create cost savings and solidify viability. Now is the time to transform your business by going green for sustainability and profitability. Here, Knowledge Center contributor Scott P. Stephan outlines some achievable goals for any business seeking to make a positive impact on the community, the environment and their profit margins.


Green computing strategies challenge the common misperceptions that green computing will cost more; however, these strategies actually improve an organization's bottom line rather than shrink it when adopted. By integrating green computing strategies, organizations have a clear path to create savings that will improve IT, free up capital for other investments, generate goodwill with their constituency groups-all the while exemplifying good stewardship of the economy and environment.

Now is the time to make a positive impact on your community, on the environment and on your profit margins by implementing sustainable, less wasteful green solutions in your business. While this article will focus on green IT, these strategies should be viewed as part of a broader initiative to reduce the cost of doing business.

Green IT takes advantage of cutting-edge solutions that keep you connected and improve reliability, while reducing energy consumption. The following four-phased approach maintains transparency to your employees, reduces energy at the desktop and in the server room, reduces the environmental impact of IT, and creates a net savings leading to your organization's profitability.

Phase No. 1: What to know before starting

Transparency and efficiency are prerequisites for these green solutions. They are the keys to creating profitability for the small business. Transparency to the employee means that there will not be a change in the way they perform their daily work, which keeps efficiency high. These solutions work in the background, during and after work hours, reducing the need for employee intervention.

Next, a company should determine the utility of the existing infrastructure and architecture to leverage current investments. From there, organizations should analyze their current power consumption bill to determine a base line and possible future savings upon the implementation of green IT solutions.

When contemplating energy costs, many organizations will think they need to completely overhaul or change their facilities to achieve their goals. However, it is possible to utilize current infrastructures with no major electrical upgrades. For example, the average daily desktop power consumption for a small business with 30 computers and desktop printers creates a monthly energy cost of approximately $1,500. These costs do not include the resources needed in the data center to run the servers and backup systems, which also take more energy to cool and maintain proper climate control.

The real value for the consumer is found in the transparency of the solution to the everyday employee, the use of existing facility infrastructure to achieve the goals, and the relative ease to implement. Finally, since these solutions are burden-free and simple to implement, there is no reason not to take advantage of the cost savings they create.