Intuit, Microsoft On SMB Collision Course

Next week, Intuit's set to expand its QuickBooks line into more vertical niches. At the same time, it's increasingly moving into the mid-market space.

On November 13, Intuit is set to expand its core QuickBooks product line both vertically and up into the mid-market, setting the stage for a face-off with Microsofts small-business division in several, key areas.

New products on tap from Intuit — the Mountain View, Calif., vendor of financial and business-management software — include industry-specific versions of QuickBooks 2004 for retail, professional services and manufacturing and wholesale. Intuit will also be taking the wraps off its latest versions of its QuickBooks Basic, Pro and Enterprise products, as well as its existing QuickBooks for accountants and QuickBooks for point-of-sale retailers next week, as well.

Intuit previewed its new product line for customers, press and analysts this week in closed-door demonstrations in New York City.


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