Intuit Touts Ease of Use of Latest QuickBooks

With Microsoft putting the pressure on the company in the small-business bookkeeping space, Intuit announces QuickBooks 2006, with an eye toward larger businesses.

Intuit Inc. has announced the latest installment of its popular business bookkeeping program, QuickBooks 2006. One of the best-known small-business software programs since its creation in 1992, QuickBooks is being tailored to fit larger businesses and is getting a new focus on the distinct needs of specific market segments, such as product-based businesses and accountants.

The competitive outlook for QuickBooks became a bit cloudier since Microsoft Corp. stepped into the arena, announcing its new Microsoft Small Business Accounting (SBA) package, also slated for fall release. While Microsofts product can be expected to experience all the predictable growing pains of a first-generation Microsoft product, the giant from Redmond, Wash., has enough clout and staying power to give Intuit some serious heartburn.

Early indications are that QuickBooks offers a richer set of industry-specific features than Microsofts product, as well as somewhat better hooks into popular non-Microsoft programs such as ACT. However, Microsoft SBA appears to offer a particularly smooth interface with Word and Excel, which may be a selling point with small businesses that are adopting a business accounting package for the first time. At this point, most small businesses dont use any bookkeeping software at all.

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