down me I'm some some h some turn me hey good morning everybody and welcome to Partners live we are here live at reinvent sharing the news of reinvent with amazing amazonians and our AWS Partners my name is an Marie Woodburn I'm a senior partner development specialist focused on security and one of your co-host for partners live and with me today is Ryan orsy well thanks Amry hello everybody yes Ryan here I'm in charge of a team of partner Specialists for security identity observability compliance whole bunch of cool stuff uh AWS it just means I get to have fun with a lot of really cool companies around the world I love it that's awesome well for partners live right we bring the news so we talk about our Keynotes about really cool service launches that have just happened anything our partners are excited about to talk to customers about why that is important what's trending and actually we've had a lot of Keynotes since we've last talked yesterday there's so much to fill you in on folks there's so much where where do we start Amry well I know so I know verer vocals is on right now still wrapping up his keynote which is exciting and if you can see it on the big screen behind us it's it's still happening with the big crowd um but he's had some really cool things to share and I think everybody gets real excited about his T-shirt game I hear I hear his T-shirt game is Pretty Fly I know it's pretty fly so check it out he's got a special shirt on go go watch that replay all of our Keynotes they stream live as well as recorded so go watch them they've got some really cool um conversations that they share many customers that they bring on onto the stage but verner's big piece today that he was focusing on was well one he celebrated 20 years at AWS wow happy anniversary Verner that's uh that's a huge milestone that's am what color badge is that if you don't know we have different colored employee badges for different years of employment we'll have to look that one up so somebody somebody look that up like rainbow color we'll be watching the chat sparkly I hope it's sparkly sparkly um but his main focus was about complexity that that is always a constant thing and that it doesn't change it just shifts in how we handle it and his big lesson here was about simplexity so taking that complex piece and simplifying it and when you're building something right it's it's all about the core building blocks of what you put into it to make it successful in the long run because we live in a complex world we do it I I would say folks if if complexity goes away completely you're not innovating innovating brings net new things into technology processes workflows response plans uh being a security guy myself that that's where that's my mind goes but simplexity I also heard him say that automating the complex components subcomponents of whatever system we're speaking about and in his case we'll have to double check where where he was going with that but automation can help you get to that simp simplexity State yeah but new complex systems are always going to be brought into the equation and it is the norm if if you're on the bleeding edge of Technology complexity remains yeah it does And even Chris Betts mentioned that yesterday that you know automation is really where you need to start thinking about how you expand how you scale what you're doing and do it better exactly yeah exactly uh another keynote that happens this last time we spoke folks was with Ruba Borno yeah our head of Specialists and partners here at AWS what uh what does she speak about Amry oh man she had so many exciting announcements um around our partners of course and the amazing things that you're that they're doing um one of the ones that she spoke on was about our security competency we added a generative AI category so Partners can be validated and verified in that competency for our customers to really show that they have built these solutions that they are securing generative AI securing against generative AI um so it was really really exciting for the partners are part of that absolutely and key key word securing AI securing I heard you say securing against you know there are AI based attacks out there the companies that were just announced you can all look it up online now I believe there's a Blog that's live as of yesterday during the the keynote with Ruba there you can see the kinds of capabilities and support and help that is available to you all now uh if you're kicking the tires on AI applications custom models you're unsure of how to get that into production with the proper governance controls and auditing these would be the companies that are experts at doing that for you yeah that's awesome and a a personal one of mine that I'd like to share about that I'm so happy Ruba spoke to is our new service launch that we had for the AWS security incident respon BSE so this was the first time we launched a service alongside our partners which was so cool that we are doing it together right we're already seeing the impact our team is so excited that we're doing this but this allows us that when there is you know our our threat Landscapes are changing and there's an incident that happens for our customers we now as a team with AWS and our partners go and help remediate that together which is just amazing so we've got I think we've got 13 partners that are now validated in that they've been through a rigorous process to make sure that they can respond to those quickly um so I think it's just a big celebration it's a team sport right is we about team sports uh Hart Rossman is our VP of AWS Global Security Services teamed up with us to launch that and exactly exactly the key point right uh incident occurs clean it up in the AWS environment and partners side by side with AWS incident response folks can actually go continue to continue to clean up wherever they need to go to make sure that everything is contained and everyone's back on the the straight and narrow path yeah that's awesome what am I missing I think there's a couple more she also spoke about the digital sovereignty competency that was just launched and a group of partners that really focused on the concept of digital sovereignty so these are for areas of Industries which I think is a little Great lead in for the rest of the of the show today we'll get to that in a second but certain highly regulated Industries require companies to really have complete um you know almost packet level detail a full like chain of of of audit of where data has come from where it's gone who's touched it where is it residing and what classification of data is it and putting full governance and visibility controls around that process really what these companies are specializing in uh so if you're if you're in a area of a highly related regulated industry and you are looking for governance risk compliance controls related to a a nations's laws and Regulatory compliances or even just a specific sector within uh your industry the these would be the companies that really know what they're doing in that that space and we see uh quite a big roadmap plan behind that as well ant Marie awesome I know that's awesome I can only see our partners being more and more excited about that piece there too absolutely yeah and then there's the security Lake uh service ready specialization did you catch that one yeah tell us more tell us more tell us but wait there's more wait amazon security Lake service ready partner specialization so you can all look that up online those are software companies which have been validated at a very high quality bar as we call it here at Amazon uh for very high performance uh cost effective optimization processes here for submitting information and data into amazon security Lake using the open cyber security schem of framework I almost blanked on that ocsf is is the common term there um and actually submitting the data or hydrating the lake and actually using the data to I shouldn't say pull from it but actually you can do Federated querying so that data remains keeping cost very effective and performance very high oh I love it okay well that's amazing well you've heard it from verer go check out his keynote go listen to rubba from yesterday a lot of great content there that happened um Ryan mentioned it earlier he said Industries so today launches Industries live for the first time so we've got a full day of content with partners and amazing amazonians sharing the news that is happening here live um the first half of the day is going to be about media entertainment and the second half of the day is going to be on financial services so make sure you turn tune in that team's got some fun games plans oh they do we're we're having them play games too they're a Fun Bunch they actually agreed to that oh that's going to be great they're going to have a great time so ask them all the questions that you have make sure you ask them the hard questions share your thoughts share your comments on what you want answered today from the industry's live team and you're going to have fun with these folks the the hosts we know them personally make make sure you really give them a warm welcome into the partners live media brand here but we're going to have a lot of fun one of them is looking at me right now now saying please don't do that ory but guess what I already did uh so yeah the games are going to be great uh meeting entertainment Financial Services uh very broad sets of of Industry sectors I think there's some really important messages technology um use cases that we need to talk about together and you're going to get a full download of that in just a few minutes but up next please stay tuned for our interview with Roland from AWS we will be right back folks stay tuned com me what there hi welcome back to Partners live we're excited to be here live at reinvent sharing the news of reinvent with amazing amazonians and our AWS Partners my name is Amry Woodburn I'm a senior partner development specialist focused in security and one of your co-hosts for partners live and I am welcomed with my amazing co-host Ryan Nory I got the amazing title today thank you I feel I feel very special and honored to be here with you all yes I'm Ryan ory hello folks I'm running a team of partner Specialists and security identity cloudops and resilience here at AWS and speaking of AWS uh from Partners live we'd like to bring in some of our leaders across AWS to speak with them and share their some thoughts and ideas and we happen to have one down the way Roland Marcia hello sir hello how are you doing well thank you for joining us on Partners live thank you for having me would you mind uh for those that don't know you yet uh tell us like who you are what you do for the company yeah sure my name's uh Roland Barcia uh I lead our specialist Tech Team so uh it's part of our worldwide specialist organization that also part of the uh AWS specialist partner org and uh Specialists kind of have our deepest skills in the organization helping customers some of our complex problems I also run a few teams our specialist prototyping team our specialist solution team so building out accelerators and guidance for our customers to help kind of consume services our event Outfitter so things like Workshop studio and our sax program which uh features come of the young talent coming in from colleges and universities and helping them become deep specialist how cool man you do a lot in y''s team that's a lot Roland I think I'm learning today too are you learning too yeah can we get a college program I know we're going to have to we're going have to go talk to Roland about that that's awesome you might know a guy now all right I love it well we've got a lot to talk with Roland about today and you know burner just did his keynote we've talked about the other Keynotes that happened you know we're at the point where we can talk about anything that's happened right all the secrets are kind of out so everything's on the table what what are some of the highlights from reinvent this week that you excited about well you know everyone probably comes up here and talks about like you know the new generative AI stuff with bedrock our new model no our new stuff with Amazon Q helping with apps but um really excited this morning we're talking about some of the things that we've seen around microservices and how we've learned historically Building Systems and it many ways it models what our customers are going through as they're transforming their Enterprises using Partners to help them do that modernizing applications and so I'm really excited about all these abilities sparking the next wave of innovation as I'm building new apps around generative AI uh transforming the way I look at data all the announcements and features within Amazon Bedrock where like you're able now to take rag data not just with Vector databases but seel sources and all sorts of different data sources so really helping you get more accuracy so really excited about all those things oh awesome awesome and um Roland I would also say just a shout out you said modernizing your applications as well and coners there's a very big part of that modernization story and I know your team just recently introduced Crow K might want to hit on that yeah that's an open source project we actually did that a few weeks ago at coupon in Utah in Salt Lake City and it really about uh orchestrating resources within a kubernetes environment a lot of our partners and customers use kubernetes in AWS and they use their containers together with a lot of our managed services this is a project that kind of helps you automate and orchestrate deploying these things together kind of simplifying the deployment process right managing multiple cluster controllers across different custom apis can be complex I'm tying back to vernals Vern's key note today right complexity will always persist but I love the work that your team's doing to help you know put some put some um Simplicity into that complexity equation there yeah you're doing great work absolutely thank you thank you I'm not as comedic as you I'm I'm trying to be trying to be funny Rolland you're hit it you're nailing it man don't worry you're nailing it yeah it's come naturally you know it's good all right so are there any other things that you heard or things that our partners are thinking about that you've heard from yeah absolutely so I've done a bunch of round taes this week with customers and partners uh one of the ones I did yesterday was a set of our partners around how do we accelerate Innovation with generative Ai and what are some of the Inhibitors that like make us go slower than we want to so how do we get faster I learned a lot of interesting things around you know come I think you're you're talking about media later today right one of our partners dealing with different content providers and not being able to mix the different data sources but still trying to save money and like tune those models or train those models and then making sure that they're able to test it um making sure that that's accurate right like all these problems they're dealing with and then learning how to do the development life cycle around that are we talking testing to make sure something is in fact true like the automated reasoning sort ofe fact true it's answering the questions and as models evolve sometimes the life cycle of you know we get more information all of a sudden something that was correct in a previous generation later um you know you have to retest it and so there's big cost in that and that's why some of these features around some of the data life cycle are so important this week that's awesome and and that goes in with like our hallucinations which by the way I love that they call it that it's kind of a cool name it's kind of catchy I don't like when it happens though no so this is making it smarter and right giving us the right data we need and even we maybe goes back to our conversation about Automation and the import of making sure that it's happening when it happens so you can be doing the work that you need to be doing well if it's not Roland's team doing the work uh there's also a Vibrant Community of Partners around us right AWS has a very vibrant partner Community what Roland's talking about I mean if you're if you're an AWS partner Network partner you should be thinking wow hey there's there's a great opportunity to help also add extra value to our mutual customers you've heard automation you've heard the like the the software development life cycle around an application still exists but when you're dealing with custom models custom Training data it's it it's kind of sounds like it's a new animal Roland but is it really a new animal well I I I think it's an old animal a new animal with maybe some new fur right or something like that right but I do think there's some new unique problems and challenges that are introduced with all the different types of data um that you have all the different data sources um the amount of data so it's like in bulk absolutely and we had uh we had several companies yesterday we had IBM on yesterday as a matter of fact speaking something very similar kind of kind of like related to what you're speaking about Roland it they do auto automated security uh for cloud leveraging Ai and they're able to kind of get this feedback loop going to where whatever the model is producing is it in fact true and they kind of reducing hallucinations but we're talking like like a cyber security uh context here right is and if if something is in fact true when you're designing an application for the software development life cycle might be does the output of the specific call or sub routine give you the expected output in the case of cyber security it's is this collection of events or activity that a user or user ID uh account actually underwent is that malicious suspicious or in fact you know it's an indicator of compromise yeah that's really important one of the other discussions we had this week was people want to start doing uh insight for Real Time data oh cool right the problem is like generative AI is really predicting from past data and so if you if you're too quick if you put things out there let's say you're a news outlet and you're using generative AI you could actually get legal issues and things that things comeing correct you could people's lives can be on the line right they have to verify it yeah they have to verify make sure the data is correct and so these like now newer unique challenges of like how do we get real time data with things like agents and things like that together with generative AI to maybe format that data but like you we really have industries that we take care of that we have to make sure the data is accurate oh shout out challenge to the upcoming Industries Live host you got to hit that topic in medium entertainment Roland just gave you a just gave you a softball did like that's awesome I like it stay tuned to hear from them on that answer me too no pressure hosts no pressure that's awesome well so it sounds like you've been talking to customers and partners here and really getting some good feedback some good Insight you spoke about generative AI are there other stories that you'd like to share things that even our customers should be like oh I didn't think about that yeah absolutely first of all some of my other like favorite announcements this week so um you talked about Crow uh we just announced an eks our elastic kubernetes service which a lot of our partners build on kubernetes in AWS uh auto mode right so eks has been around for about six plus years kubernetes is 10 years old and um you know we've done a good job managing the control plane for customers and then customers use things like Carpenter another open source project we innovated to kind of launch any type of instance including things like trainum 2 and forena 2 can be part of that as well and now with a with auto mode we have now the management of the data plane oh interesting so what what does that do for the day in the life of someone I think it makes eks and kubernetes more serous so some of the benefits that are ECS and Lambda customers have had with some of the Native container capabilities and that technology just turned 10 this as well this year there was a big happy anniversary the ECS and Lambda uh it gives kind of a serverless type uh perspective for your kubernetes workloads but also with the flexibility I could actually give you a Noe pool profile so that I can tell you like hey this uh particular workload works with these instances and I can actually inform the data plane what types of instances all managed for you all managed for you yeah absolutely wow so I mean I'm talking Time Savings complexity savings efficiency improvements for customers there's a whole discipline in in the kubernetes world called platform engineering right where they program the system like kuet is ultra flexible it's designed to be that way uh with that comes complexity and so now it really allows the platform Engineers to focus in more maybe on mlops or you know AI engineering and things like that so really excited about that oh I I I I love this this this talk track role I mean in our world of Incident Management application performance monitoring we're talking platform engineering AI is really helping and this Auto auto mode I I love the auto mode just simplifying workflows yeah right just like let's let's get people away from that really kind of challenging just in the trenches work let's pull them back into what they want to be doing which is more creative work more more Innovation MH and then the evolution we're seeing is platforms they're building on top of that some of the exciting announcements is also like the new generation in Sag maker right that gives you kind of the end to end life cycle I heard about that so you have the sage maker uh unified uh uh user interface now that's in preview mode so it gives you like the end to-end life cycle around things like data government governance creating new projects um integration with bedrock model development uh model tuning uh observability uh end to end using our products like uh data Lakehouse um glue all these things giving you an endtoend view so I'm really excited about that as well and that's going to change how our customers think of things right how they build things how they want to go to market I can't wait for the use cases that are going to come out of this conference just because of our announcements right just just the people assigned to a project I think is starting to change now as well right 100% you know we had G Rittenhouse our VP of Security Services here at AWS uh saying a similar story of just let's also working you'll be happy to hear folks that our Engineers internally in the company are working to simplify the way our services interact with each other here's a great example from Roland and on the security side they're simplifying how Cloud watch cloud trail and guard Duty and security Hub like also work together as well because we said before everything has a log file everything has a log entry uh whether it's a user it's an application it's an API call it's a it's a machine instance everything has a log and just tracking that through the whole process is incredibly critical that is awesome you know what I feel like this is bringing us full cgle like this is our last Partners live at reinvent right we've talked about complexity we've talked about what burer said about simplexity making it simple for everybody how automation is so important and disruption is our new normal right like that's our our Forward Thinking moment of of what we need to be focusing on with our customers don't forget about uh Chris bets's secur security simplified at scale that's right I said is he recreating another S3 I was giving him a hard time about that but it's a it's a great it's a great story too kind of fits together here right of what we're seeing and what was the other evolutionary architecture right that was the other one right yes yes and if these if these terms are new to you folks look them up you're going to see a lot of lot of great material online about it as well uh and Marie what's what's happening next after our chat with Roland here well after this chat we're going to kick off Industries live for the first time at reinvent for the full day it's going to be running until 400 p.m.
Pacific so do stay tuned um check them out cuz they are a Fun Bunch they're sitting just right right behind these cameras ready to come on stage Roland thank you for joining us on part live thank you for having me I had a lot of fun too thank you we'll be right back folks stay tuned there I'm there love good morning good afternoon good evening from wherever you are in the world we are coming to you live from Las Vegas at AWS reinvent on the Expo 4 for the very first ever Industries live broadcast I am one of your co-hosts Chris neerman head of AWS Industries and Solutions in our partner organization joined with some amazing leaders here we're going to do a quick round of introductions and let's kick things off with Stuart on the end hey everybody how we doing today I'm Stuart lowski I'm with Chris in the industries and solutions team and my area of focus is Telco media entertainment games and sports and here's my co-host Karen great I Dr Karen hilderbrand and I lead our Solutions Architects for several different Industries including Financial Services Healthcare and Life Sciences Telco media entertainment games and sports you cover a lot it's pretty awesome so Michael you got to keep up with this well uh I'm I think my introduction is going to be a bit shorter my name is Michael Schmidt I look after the global industry and Solution Center of Excellence solution architecture team so I look after the tech side of our business helping our customers with Partners solving their biggest business challenges innovating and disrupting industry a fantastic place to be and reinvent always an exciting part time to get in touch with all of that fantastic Addie I'm Addy lashi I've been with AWS for 6 and A2 years and I am excited to do this because we are going to feature some really exciting industry solutions that can solve for line of business challenges this is when we bring our partners together across those technology players the Consulting partners and really solve what our customers have been asking for so you're going to see some really exciting stuff back to you fantastic okay so what is this industry's live thing what and how often we Karen tell us about Industries live so Industries live this is our first time that we are coming live to you but this will not be the last time because after reinvent every Thursday we will be live every other Thursday we will be live from 8:00 to 9:00 a.m.
Pacific time so make sure you mark your calendars for that now so that you can see all of our Innovative hosts and our customer and partner Solutions that's fantastic now you keep talking about reinvent and I don't know if everybody knows what reinvent is so Michael why don't you tell us what is this reinvent thing well reinvent it's it is like Christmas for AWS folks and for our partners it is our absolute most fun time of year I think for all of us uh it's a it's a time where we get to connect with our customers our partners where we get to uh have oneon-one time with them get to learn hear about our latest announcements uh but I think the the other thing that I really think about every year is that from my point of view as much as it's fun for us to be able to talk to our customers and partners about all the new things that are happening and where we're going and what we're doing next year it's also a time we we spend a lot of time listening to our customers and our partners at this event where we do a lot of roundtables a lot of one-on-one meetings and discussions where we really get to listen and take those learnings back to our to our teams and and to our day-to-day jobs to plan for next year reinvent a busy week we we timetable ourselves very tightly so that we maximize the amount of time I think you look at most amazonians around the floor wearing pretty comfortable looking shoes they're drinking a lot of water they're wearing a lot of lip bum um they're trying to go to bed early because we really try to squeeze as much as we possibly can out of what is my favorite week of the year and I look forward to have a year Chris how about you I tell you what it's it's I feel like it's it's us and 60,000 of our closest friends and we're learning we're being curious we're making connections and we're most of all we're innovating thinking big and taking that back to the field to benefit our mutual customers so ston we got an unbelievable lineup great Partners amazonians we got some games steuart we got some games coming up yeah we got great trivia Sports media Let's uh ring the bell oh my God I'm going to s that Bell by the end of the day today so anyway again live from Las Vegas we are so happy to be here with you look forward to a great time and next we've got lwi Caroll and AMD Fantastic look forward to it me up me there I'm and we're back good morning good afternoon good evening from wherever you are in the world today we are live from Las Vegas at AWS reinvent 2024 for the very first ever Industries live broadcast I'm your your co-host Chris neerman head of AWS Industries and Solutions in our partner organization and I'm joined with my fabulous co-host Dr Karen hildbrand I am our lead of our Solutions architectures worldwide team and with specific industry Focus which I'm excited to talk about today but I focus on Financial Services Healthcare and life Sciences Telco media entertainment games and sports and we're joined by LS LS did you introduce yourself hi there Louis Carol yes that actually is my real name and no I didn't write the books but yeah I I was going to ask you about that going to come I had to head it off I could let you just surprise I just like we can't be too serious here exactly especially on day four we're like you know we'll hung over and all that but anyway so yeah I'm Louis Carol I lead our Cloud applications team at AMD so that means we work with the end customers of AWS help them get the most out of you know the ec2 they're spending fantastic Karen why don't you take us to our first topic and kick off the discussion all right L would you tell us a little bit about when you're having conversations with the exec Suite of customers what are they most interested in why are they choosing to talk to AMD well that's a really good question so what's on top of mine for everybody it's you know I promised myself I wouldn't say AI but now you're going to make me say it everybody so that's the one time we're three minutes in and we said AI but we it took us three minutes you didn't say gen AI yet though so okay you can make me say it twice okay so it's definitely AI how do we you know make budget for if if they got their own data center it's space for it's time for its money for its people for its experience for its data for AI right how they going to fund all that budget but you know let's let's face it AI is not paying the bills there's lots of other things paying the bills people want to figure out how to spend less on those things that are keeping the wheels on the wagon and you know the the topic we're talking about today and I'm so excited about this cuz I love movies I'm I'm a nerd let's face it and you know big budget Sci-Fi movies are like awesome I will waste hours of time watching a big budget sci-fi movie there's high performance compute something Karen knows a little bit about in these you know these big budget movies and U that's not something that's typically been done on AWS but now you can you can do it cost effectively on AWS and I think that's a big piece of what we want to talk about here today is tell us a little bit about like how do you choose the right instance type how do you actually figure out how to make that big budget movie happen yep so if you think about a visual effects house a studio uh a content creator you know not just movies but miniseries even commercials I mean even the you know the the cinematics you see in NFL games or you know if you're playing your first person shooter and you get to the next level The Cinematic there industrial training videos I mean you know rendering is is like the it's the high performance comput of media and entertainment and it's everywhere in these industries and and it's you know compute intensive so how do you choose the right compute for that you need to know the software you're running and and where does that software kind of get the most out of ec2 infrastructure or you know if you got on Prem whatever so you know of course we're here to talk about AMD and and we are the best choice for that uh from a performance perspective but you also want to get across if if you're a visual effects house you kind of have this weird um you have this weird deadline problem you know like you cannot move a deadline in the visual effects industry it just doesn't happen and you have artists that want more time with their art you have directors that like to throw in change orders at the last minute and all of that means you need more compute you need it now you need you know more compute than you thought that you can't go install in 10 minutes well guess what now you can and I think that's a huge benefit that we see when you burst capacity to the cloud that you have that ability to render something much more rapidly and you don't have to wait for any hardware to actually be on premises so I think obviously huge benefit of why you're in the cloud to begin with big time any specific customer examples you can share like who you articulated a lot of great information who who might be the Target customer that you're working with wow that's a great question and I'm looking at the clock to see just how many customer examples I can give you but um I'll try to do both customers in movies so again as a Sci-Fi nerd you know Star Wars Star Trek like them both not going to SciFi let alone nerd keep going not going to talk about which one's better also not going to get in a fight about which Star Wars movie is the best buto personally I'm a rogue one fan the uh the director of that also the movie The Creator if you haven't seen the movie The Creator you got to watch as long as he didn't say the one would judge our banks I'm good like that was we're good I have a punching bag with his name he does look like Trevor Lawrence though you ever notice that anyway um so all these movies the the visual effects houses that that build these things behind the scenes the industrial Light and Magics the the wly digital the new Dune films I don't know if you've seen the new Dune films I love it yeah they uh pixel Mondo you might have heard Game of Thrones you know these guys are all visual effects houses that have massive amounts of compute um all these movies let's see Avatar 2 want to talk about rendering use case W FX for Avatar 2 massive and and there we have at our website amd.com like 40 case studies in the visual effects industry so I think that's fascinating because often times we talk about gen and AIML and all that we talk about what's under the covers and how we make it work but often times we're forgetting that there's business outcomes there's outcomes that the rendering the things that are really important to our customers sometimes they don't really like just deliver it to me I don't need to know the inner workings some of them really do it's really based upon on do you find that there's different people you interact with and you have a different talk track depending on who you're talking with at the customer always you know if you're talking the higher up you go the less it's about like you said the kind of lowlevel how does it work and more about just deliver me this yeah what's it going to do to my business if this doesn't happen and so you know back to the the comment I made earlier if you're in this space you know you're you have this immovable deadline you have um your your kind of top costs are people labor and and time time becomes a cost you miss you got deadlines and penalties for missing that deadline you know it can be bad so improving productivity through compute that's that's it and it really doesn't matter at what level at least in this space at what level you're talking to it's improving productivity through compute it's the impact at the high level and it's how do we do it at the low level and I think that's the the part that's really interesting is how do you abstract from the the actual technical details of how you make that happen up to what is the actual impact to the artist how how is this changing their life yeah that's hard because I like to I mean again I love I love the tech I love to get deep into the tech and so when I get tasked with uh you know talking to someone about impact I kind of got to you got a range you got a range of viewers here some of them are super deep and techy and some are so but feel free to go where you want to go well all right so let's see if you if you start at the very bottom and and you do have to pick your infrastructure of course you know you got to pick AMD infrastructure but you know the reality is in in this space with with rendering we have lots of artists and and visual effects houses that have experience with AMD because they've had it on Prem they've they've got artist workstations with AMD they've got you know virtual production I if you've ever seen a virtual production sets the coolest thing ever virtual production sets powered by AMD render Farms powered by AMD and they've been hesitant for a variety of reasons to get into the cloud whether it's uh security which I mean come on seriously ads can talk for you for like 3 days straight about security not a problem um knowledge of how to set up and run Cloud infrastructure is often a barrier so you know what can AWS and AMD do to to kind of overcome that knowledge of how to set up and run Cloud infrastructure barrier and oh by the way as a bonus you can turn that into like infinite access to compute which you know if you go tell someone with immovable deadlines and you know unexpected change orders and things like that that hey by the way we can get you infinite burst capacity in the cloud and you don't really have to staff an IT department to learn how to use it that's fantastic yeah on your security point it's a good one but I want to remind people that we really are good at security it's interesting people sometimes forget this and when I took over the industry and solutions team I was going around thinking about okay when we build Solutions with in offerings with our partners we want to architect Security in right up front as opposed to bolting it on in the end doesn't matter how good it is if you don't build it in and build it up front it just doesn't matter yeah that's definitely true yeah so you know back to your question Karen the concerns are are the the barriers and the objections so the one I want to get back to AWS has actually brought a new service out called deadline cloud and if you if you've been in this space one of my favorites you probably used deadline and it's interesting you know it's app service since what you're fighting against is a deadline right so deadline cloud in a nutshell allows you to rapidly stand up a render farm with like a few Mouse clicks and you know the only thing you really really really need to get right with deadline is what infrastructure you're going to run your render on all the software you know you could have a a Foundry nuke workflow you Houdini Maya you could be using Arnold you could be using blender Pixar I don't know if you guys if anybody do they record like the some of the all the sessions recorded yeah so pixars what is it am 227 talk was fantastic I love Pixar those guys are great plus they love sharing about their art anyway so I forgot where I was talking about I was going somewhere you were at a roll though going you going there fast you got deadline cloudine Cloud that's right okay so deadline Cloud you can stand up rapidly you know infrastructure in AWS and you know you think about uh what deadline gives you it kind of presents the user with with qes and fleets and q's is just a list of jobs to be done render jobs and Fleet is the infrastructure that's that's going to do the work for those jobs you have to choose the type of ec2 infrastructure you're going to use and here you know of course I'm selling AMD but there is a real impact reason why you want to do this ec2 AMD based instances the C6 a7a you know any of those little a is how you tell us an AMD we get asked that question all the time any of those instances will uh will give you the lowest cost per rendered frame in AWS by the way they'll give you the lowest power per rendered frame in AWS they will give you the shortest time to render in AWS so it's not like you know you got three benefits pick two you really can get all three but deadline can stand this up for you it does everything for you now you do have two actually you want to throw an in question you want me to keep going I'm like to stop him he's just trying can I warn you you need the Bell you want to cut me off steuart's got this Bell C I'm going to have one of those buers later on I promise we might get some questions off of our site here though we'll keep going we'll see we have a question throw out you're good you're good so far so you got two types of fleets uh deadline Cloud as a as a managed service can you know it handles your license management for you it handles spinning up and and shutting down the infrastructure which is really key so if you think about the problem we're talking about that burst capacity problem if you got finite capacity and and you're underneath it what are you doing you're you're wasting money if you're over it what are you doing you're missing your deadline those are both bad right and you're never going to have the perfect amount of capacity it just doesn't exist so with deadline and the the benefits of cloud you you know you got a use case that looks like this and deadline spins it up spins it down for you you only pay for what you use as a service I love that I know sell our own service that was fantastic keep going so just keep that in mind next time you're talking about who needs infrastructure and you know who knows AWS come on so the other part of it is um that's the service managed Fleet meaning the uh the service does everything for you y then you have this concept of a customer managed Fleet which is okay I like the service and I like the choices but you know the AWS visual compute team doesn't quite have my my personal favorite HPC 7A available yet they'll get there but until they do you can do it with a service managed Fleet uh I'm sorry with a customer managed Fleet and as the name implies it's just you kind of setting up the infrastructure and deadline plugs into it and you still get all the benefits deadline will still look at your your cues and your job and it'll tell you hey you're going to have a bunch more jobs coming up you need to spin up some more infrastructure but since you've chosen to manage it you got to do the work so putting that together is is where a partner can help and you'll hear from slalom here in a little bit and you know that's a great partner that who can help you with kind of building up a customer managed Fleet but your best choices uh with the service managed Fleet today c6a m6a you know the AWS products you know it's question how much memory you need whether it's C or m6a but those are your best two if you're doing a customer managed Fleet it's HPC 7A if if you're in the region I think it's East 2 West one or there's like three or four regions for it it's not widely deployed but it's deeply deployed when it's there it's the it's the cheapest it's the best it's the fastest by far it's close cousin an m7a is more widely available that's your best choice in a customer managed Fleet yeah and I love that go ahead Ken no I was going to say I love that you also have pretty much hit on all the removal of undifferentiated heavy lifting that's what we always talk about and our Solutions Architects are always going to be there as at any customer engagement to help you with the actual selection for your Fleet but really helpful to actually have a little quick cheat card of which fleets to to choose and select from for AMD you know we get I'd say the most common question we get asked from AWS Sellers and Builders is you know all right as an as an Amazonian I you call your AWS sellers amazonians you do Builders amazonians okay so as a as an Amazonian Builder or seller the question is what you know when should I choose AMD they're all aware they've got it a lot of customers aren't y but you know the the sellers and the builders are aware but they don't know when and how to choose so you know we're we've got this nice setup in ads today where we have the the lowest cost per you know like instance hour X8 6 with like c6a and then we have the highest performance if you if you go back to aws's announcements you know 10 15% kind of incremental improvements are great Amazon and AMD did something really special with m7a where we set out to say all right you know 10 50% is great we're going to go for 50 % Improvement in performance gen to gen and delivered and so we've got all these applications where if you need performance you got it right here of course it doesn't come free it's a little bit more expensive and customer sometimes get stick KCK or shock but you know some quick math 50% more performance and it's I think 13% more expensive so it's still 37% Better Price performance and that's what you've gotten gen on gen so knowing when to choose is is great so if you if you need performance m78 you need just the lowest cost just make my stuff run almost at a different esort that provides don't to know that um that provides great clarity for our sellers cuz you're right it's often times like we built something then we got to bring it to Market we actually have to get it in the hands of our sellers and our customers and so providing that Clarity on here's when you engage us here's why you engage us here's you articulated talk about engaging Karen spoke about our sessay you mentioned slalom we have this power of three multi-party motion it's getting to be more and more prevalent and there's a lot of people who are listening in this going how do you do that how do you manage that who do you work with you mentioned slow maybe tell us a little bit more about that combined multi-party motion yeah you caught me off guard on that one we uh we have our partner guy here but we uh we're a little slow getting our partner program going so we're still in the mode of of looking for partners who need us as much as we need why we can help you with that I figured you probably had something in there maybe I teed it up for you you don't have to be knowledge on it but it is important that you have specified there's other partners and we like that we can actually be that glue to help you figure that out yeah and I think the the key thing is and where Partners can be a benefit and especially if you know if you're a rendering house or visual effects house and you haven't gotten into Cloud it can be a little intimidating and yeah deadline makes it easy but there's going to be other stuff there's going to be your data there's going to be be you know your gen what's the what's the two letters I don't know there's going to be one of those things I think it's right in the background back there you try not to scare off your artist have them all you know on strike because of AI but um you know a partner can help you kind of bring all these things together quickly and easily you know the the the AWS partner network is extremely knowledgeable on on AWS we have to make them more knowledgeable on AMD and how to put all those PC together but it's an easy plugin and our job is to extract that information from you and get it to our Sellers and train and enable them so that they're calling you you're not pushing on them and that's that's for all partners by the way that's for everybody yep meanwhile one thing I will throw in there like if anything you've heard today or AMD in general you know we we put about 15 people behind this task of creating a really easy to remember email so it's AMD at wait AWS amd.com see it's that how I came AWS you sure where's the Bell AWS amd.com any question you've got we've you know we got a People a group of people will monitor that and Route it to the right person so that's F that's absolutely fantastic so can I put you on the spot one more time maybe maybe so can I protest with the bell with the if you don't like it so you got reinvent right you've been here for a few days right what is you can tell eyes are a little blood oh let me tell you I hung over or just tired we don't know which one all right we got Pearson back here giving us trouble sales go sales go Partners let's go uh I got to pull him on stage so um I do know how to bribe him by the way you should bribe him get him up here uh so of everything you've heard at reinvent is there anything that stands out to you like that was really cool what have you what have you there's a lot going on lots of announcements H what uh you know I guess I have to I have to come clean yeah I've only gone to two sessions everything else has been meetings say tell the values of those but actually the side meetings are a huge benefit around here like oh it is a huge benefit so that it could be for something from a meeting you could have made a relationship so I'm really curious the benefit that people get out of reinvent what you've got out of this so far so yeah so if you put it that way our benefit is really I mean you've got all of the key decision makers from the most important customers from Amazon from the partners from the other vendors like us they're we're all in one place it's relatively easy to set up and and get people out you know for a coffee a wine out to 50 cent party like we did Tuesday night or you know wherever it may be but that is that is a prime uh you know benefit of reinvent that I think a lot of people Overlook but I Dre I do believe the amount of work that Amazon puts into the sessions and if you look at the session catalog that right there should be an indication the amount work that's into it so and if you watch the Matt keynote with Andy coming on phenomenal Karen you said I was just going to say I know we were about to wrap up the last question I have for you we are talking about what you do in media and entertainment right now but tell us a little bit about the other industries that AMD is working across oh wow manufacturing is a big one for us uh another heavy user of HPC um the you know kind of digital natives industry um you know we've had Netflix on stage uh Netflix and Pinterest are two of our big customers um we are you know almost everywhere I you do something really simple there was a talk yesterday talking about reducing license cost for SQL Server who out there doesn't use SQL server and wants to pay less for it cuz let's face it that stuff's expensive absolutely absolutely fantastic and I'm also going to throw in there I know you're also working with my team on Healthcare and Life Sciences so that's another good one we have some great industry use cases that we can talk about with AMD uh so love what you're doing with render farms and it easier for the artist and thanks for joining us here today thanks guys I'm excited to be here outstanding this has been fabulous thank you lot of fun all right and that wraps us up here with AMD for today so again REM remember to stay tuned we'll be live all day with Industries live and then starting next year put it on your calendars right now every other Thursday we will be streaming live from 8: to 9 a.m. and we look forward to seeing there stay tuned to the rest of Industries live today hey something me me I'm and we're back good morning good afternoon good evening from wherever you are in the world we are live from Las Vegas at AWS reinvent 2024 at the Expo floor for the first ever Industries live broadcast I your co-host Chris neerman head of AWS Industries and solutions and our partner organization joined with Karen Dr Karen hilderbrand from uh our partner Solutions Architects team and I lead the solutions architects in several of our Industries including uh media and entertainment which we'll be focusing on here right now but later on this afternoon we'll also be covering FSI financial services and Healthcare and life sciences and I am joined by our esteemed partner from Bri AI Bri do you want to introduce yourself yeah hi thank you for having me uh my name is ver hores and I'm the chief strategic Partnerships at Bria AI we are a platform for developers that are interested in integrating into existing pipelines or creating new applications and pop lines around generative media and I also want to call out that you want a partner of the Year award this year congratul yeah thank you so much it was um exhilarating and also launched within the uh cpg competency I believe right right so we're talking about team EGS right now but we want to make sure that we call out that you are present in many of the industries so Industries live is not specific to any specific industry so thanks for joining that competency as well thank you great so what I really am hoping that we can talk a little bit about today is what does Bria AI do first of all for our audience let's level set with that yeah so we are a platform for developers and that means that we are not an application so if you are a builder in the geni space you would come to our platform and take the different building blocks that we enable in order to integrate them in your product platform Solutions or create new pipelines that are powered by generative AI our models uh are in the media space that means uh visuals video coming out uh later early 2025 and next we have a line up music and audio so generative media this would resonate mostly with media and entertainment Industries as you would expect and the other thing that is unique about Ria uh except for building uh with uh developers in mind first and not an application is that we solving the core hurdles and challenges to adoption of this technology by Enterprises and the way we did this was to solve this from the core that means that we trained all our models exclusively on data that was Licensed To Us by Partners so in the visual space for example get the images deposit photos fic and so on so forth over 20 data partners and 1 billion images compose our training catalog for the visual models that we enable our customers to take and continue their old development integrate with their product yeah and I think that's a key thing that many of our customers are talking about is how was this actually licensed in order to train on and so I think that's a huge differentiator in what you're able to bring to the table for your customer base yeah so I think for obviously all of us at our share playing with this uh generative I technology over the past 2 years so consumer markets requirements are very different from Enterprise markets right so if you are an Enterprise that is going to um leverage this technology to unlock new revenue streams or gain more efficiencies on your production pipelines you want to know that it's safe that nothing that is troubling is going to pop up in generation if you are going to automate and do this at scale you can't monitor any image for example that is coming out of these models right so you need to trust these models and this is where our um approach to data procurement is becoming really important right so we eliminate all these concerns from the GetGo the model hasn't seen so to speak all these concept so copyrighted content for example um uh uh fictional characters W popping generation infringing copyright of you know your competit competition perhaps right uh also no misinformation because models hasn't seen public figures or um celebrities um and also no harmful content okay or logos or trademarks so all of this is really safe uh way to Eng with this technology and this is why Enterprises like working with us yeah so you you mentioned Enterprises which is right up our alley can you share a couple of the Enterprises that you're targeting or why you're targeting them or who you're going to get Target in the future yeah so um I I can't share the names on this um maybe the type but what I can share with you is that we're working with for example Hollywood Studios okay on the launch campaigns of movies okay so for example recently um earlier this in the summer um one of the Hollywood Studios released um a sequel to a very famous movie and uh the the application that accompanied the release of this movie The caign for for the launch was actually powered behind the scene by our modals and the reason is because when you are going as as an Hollywood studio to release something that is going that a lot of people all around the world are going to engage you with millions of people then it has to be robust it has to be safe and it has to be trusted so this is one example I like that robust safe trusted exactly I like that yeah we also like that we I bet you do you're good at it and that's part of this is educating not just the folks viewing of like where do you focus when do they know to engage with you our own sellers it's like okay how do we know to arm them with the right timing the information when to call you or when to ask for help or when to bring you in and that's why I think that information is really interesting yeah so I think um where we shot is when you're obviously you need to have the desire to build right and when you want to build in this space is when you have very um specific High Fidelity and quality requirement and this is where um this is why marketing agencies um um media entertainment companies gaming Studios Animation Studios are most relevant audiences right because their Fidelity required and the content has to be on brand right it's not just horses on the moon right it's it's not consumer Market content it's something that has to meet the requirements of the brand and be on IP so this is where you bring us excellent could you tell us a little bit about what you think uh attribution technology looks like now and what it might look like a year from now yeah that's a great question actually uh yeah because do we have enough time to answer that question there's there's a lot to that yeah so it's it's it's part of what we're going to launch later um um in 2025 so obviously um the models that we trained on our foundation models right so our um uh customers are using them to train their own uh with to together with their own IP to inform the generation of conduct that is going to be compliant with their brands right now uh what we're seeing now is and this is going to obviously evolve over the course of the next year is what we call the the premium IP uh attribution so you can think about this is two separate layers of attribution so their um content the general purpose content coming from our existing parts for example they get the images of the wall this content will be compensated for the contribution to the foundation models but on top of that we're also going to see um contribut attribution to the contributions of a premium IP and you can think about is it as um I P franchise that is powered by AI so now we're streamlining the entire process from licensing and Ling the uh copyright management uh and um and the rights and then also enforcing all the limitations and other compliance aspects of this so we all know that to IP frenes today it's very cumbersome right and the access is very limited right so um we are now going to allow Brands to monetize more easily and reduce the friction around this fantastic helping Brands monetize I think is a a big uh initiative I think monetization of content is something that obviously everybody is looking to do in the media and entertainment space so tell us a little bit about how you think that that will evolve in the next year yeah so over the past 12 months obviously we've been working with uh a lot of uh media entertainment companies and what we' have seen like the the the most you know um Uh current pain that they had was to gain more efficiency on production lines okay we all know the industry is really um um want to save time and money right this is like and most Industries let's be honest okay so they want to save time and money and get more efficiences and and productivity right and and by the way faster time to Market on the content is also a great concern for this industry so this has been the story up until now but then it's also kept right because you can get more efficiency but what are you going to cut the cost right so you can cut down on cost but let's assume that you can create new Revenue stream this is a totally different story right this is going to really move the dial so what we're doing with the more advanced ones is to rethink content so out instead of just um uh creating more effective efficient pipelines that are just to some extent repeating what was the traditional pipel but in a more automated way so adding automation like technology usually does now what we're doing with the more advanced um um uh leaders of this space is to think about new content creation and the one I obviously this is something I can share but you can think I can give you an example so for example in the gaming space um augmented reality introduced Pokémon go right so the entire uh Globe was playing this game right so this is a new content experience ex was enabled through this techology so you can think about as that is going to enable this new content experience and this is how monetization will come into play absolutely we do have a question that we have actually two questions that came in from our audience right now uh so reinvent is looking great in our background right here and they want to know what were the best takeaways from the conference for Bria and yourself personally yeah so I think um um it's it's now the stage that uh Enterprises have are done with you know uh experimenting um thinking about AI as a tourist destination they're now starting to wrap their ads around what it takes to take this technology into production and this is something that was very uh apparent in many of the discussions that we had here not just a place to visit you want to live there exactly exactly or take it off yeah and so I want to come back to something that you said tied to this question as well you were talking earlier about an age-old Cloud concept I think Cloud's been around that long about first it starts as driving cost out of it but eventually it translates into how do we innovate how do we transform how do we think bigger so it's kind of like gen we're going to go visit and maybe the reason we go visit is we think it might save us cost or we might but then ultimately they visit they go wait we can we can move into new new ideas new ways of of taking our products to reach new consumers and different ways and I think that Innovation is just key to why you don't just want to visit I'm going to keep hitting this tourist thing CU I really like it and you want to actually get there live there and keep thinking bigger exactly if you think about the internet for example the protocols of Technology was there since 1995 right 1995 it's crazy right it took the business value to be realized a decade right so I think this is where we are now okay this technology is going to create so much new business value and this is one we want to share back with our data Partners but also to make sure that our uh customers are actually leveraging this technology and unlocking this business valuee and new use cases coming up all the time we even thought of exactly exactly yeah absolutely the second question which I think is uh quite great are there any jobs available at your company yeah our live streamers are obviously enjoying the content they they're brought in I'm recruiting for my Partnerships organization in our New York office you have to stay with us you can't go there I promise this was asked by arunava it was not asked by you yeah yeah so okay I don't think we can afford you but um um um we we are recruiting and all the information about this is on our website so bri. a and check out all these U listings yeah okay so back to your website I actually am going to I'm going to create a bridge there I promise I love your playground demos I think they are the best way to actually understand what Bria does for somebody that has no context so anybody that is actually streaming right now that has not actually played in the demos before highly highly suggest it take 15 minutes today maybe not while we're live streaming later onday stay with us visit b.com where do they go Bri it's bri. oh Bria even better bri. go there it's absolutely fantastic so tell me a little bit more about um how else do you find that most of the executives are engaging with Bria how are people finding you how are you uh reaching out to the Megs industry how can we best accelerate that across everybody that's watching here yeah so um obviously uh working with uh AWS and also we're part here of the Nvidia Pavilion also very close partners of us as being uh extremely important we are a startup okay uh we're relatively small group uh and to be backed and vetted when there's so much noise in this space by this um Tech Giants that has such a broad overview of what's available out there and The credibility the level the amount of credibility it gives us when we're talking to this very some of the world's largest Enterprises um it it just you know you just start a conversation and get you know it ground running with this so I think this has been the most impactful and this is why we really focus on Partnerships at Rea um and the other thing in terms of like what we hear from executive in this space is that uh it's a lot of the times about change management okay so it's not just about integrating technology um in in in the normal old fashion this technology goes to the um very core of your business for some of the um um customers we work with uh on integrating the this technology it's even as as basic as what we are even selling anymore is this the same service or product that we use to offer to our customers so it's that deep okay and when you take customer through this uh um Journey you also have to be able to support them in this journey and this is why 12 months ago when you when we started thank you Stuart uh so when we started this uh um understanding that this Enterprise are um um challenged by by by um U by these um uncertainties that um even impact their business we added two pillars to our two disciplines to our solutioning unit so not just solution architect but also business cont Consultants that are going to help them uh understand what is this change management process going to look like for them and also creative uh consultants and you know why is that because we are talking to builders from the customer organization and this Engineers to communicate their requirements of their creative team it was challenging for them to do this internally and our creative team are accustomed to working with AI uh researchers and Engineering teams and they're actually uh translators they are facilitating the internal uh discussion within the customer organization to make sure that the engineering team from the customer organization are actually successful and meeting their strategic goal with this and the creative brief this is what we're do so I got time for maybe 15c question and then we're going to have to have her closed but you talked about Partners you mentioned Nvidia and a few others you probably have tens of thousands of people who are listening to this broadcast right now any one of which could be a potential partnership for you what would you how would you guide people to say hey look I'm a fit I'm a fit for what are you looking for in a partnership that you could say if you fit this call me yes so I think for partnership the um in addition to working with the technology companies like um uh AWS and Nvidia uh the other line of part which is really unique for Bria is our data Partners so if uh you're in the m& space and you have archival content that you want to monetize potentially uh through our attribution uh platform reach out that's perfect yeah and that is absolutely a great uh segue into how we uh ensure that we have multiple partners that are working with each other but even our customers who have content repositories or we thinking about their media supply chain and how to monetize all of those archives that they have brought to the cloud this is a great opportunity to be partnering with you cost center yeah it's not just a con cost center now it can actually ild you new revenue streams yeah cuz we're customer obsessed and our customers are Partners our partners are customers and so the the whole Community yeah that's the flywheel right that that is the flywheel very good exactly and I really want to call out exactly what you mentioned as a startup it is really important to have startups be partners with AWS as well as the chip manufacturers it's really great to have seen you in the Nvidia Booth it is helpful for our startup programs to also know that there is funding that was just announced M by Matt Garmin on stage uh so we want to make sure that all of the startups that have that opportunity to bring their Innovative solution to our industry customers so with that I promise I will wrap us up uh thank you so much for joining us here on Industries live today and every other Thursday we will be streaming live in 2025 but do not leave because we are coming right back with Steven pster from swallow awesome love I'm there some I'm some h and we're back we are good morning morning good afternoon good evening from anywhere you are in the world right now we are live from Las Vegas at adus reinvent 20124 on the Expo floor for the first ever Industries live broadcast so exciting I'm one of your co-hosts Chris neerman head of ads Industries and Solutions in our partner organization and I'm joined with your co-host Karen hildbrand it's really nice to be H Dr Karen H forgot about that it is true Dr Karen hbr uh and I lead our Solutions Architects worldwide for several of our Industries including Telco media entertainment games and sports which we'll be focusing on right now um in addition to financial services and Healthcare and life sciences and I'm joined by stepen poster who is joining us from slom will you introduce yourself yes uh I'm stepen pollster and I I lead slom's media entertainment gaming and sports industry vertical um I've been with slum for the last four years and I've worked in media and entertainment for for over 25 years and I got to say this is the first time I've had uh a headset on in a live broadcast so I'm seeing what it's like on the other side of the camera it's super exciting uh great to be here with you today I know it's pretty fun I actually feel like there's like a sports game up there and we just have to learn how to commentated I feel like you know Sunday Night Football I need a little board and some navigation here oh I think we could probably fix that later on today I bet you we can I bet we can I think we could do some real real time analytics with that as well so oh I like it I like it we add and some staff it's very timely so I love it so thanks for taking the time to join us today on Industries live this is again live from the show floor you'll see all the people here at reinvent walking behind us you might even see a few people that'll stop over your shoulder as you miss the one who give you bunny ears earlier yes I probably did actually have that happen um but Stephen thanks for taking the time we'd love to start with just who what is slum do for those that are joining us online they may not even know what slom is we've worked with slum for a lot of time but not everybody else yeah thankk you um so slom is a global Consulting uh SI systems integrator we work with the world's leading organizations and my focus is to work with them in this industry media entertainment gaming and sports but we work across all Industries uh around the world we've got 12,000 consultants in 49 markets and in 10 countries and in fact just yesterday we announced that we're opening a new office in Colombia which is part of our allshore delivery model which is also something new for us because we're known as being very local uh on the ground with you in the market that you live and work in um but we've added great flexibility to augment those services and customers are loving it so and you're being really humble I've worked with uh slum for the 10 years I've been at AWS and I love the fact that you're expanding around the world you cover multiple Industries diving super deep industry by industry you're a phenomenal partner thanks well I'm proud to be a part of this organization and um really proud to be able to um speak to the media entertainment business that we do uh my background again I have 25 years of experience with Studios with the supply chain uh with consumer products in media entertainment but so do 500 of our consultants and that's part of the teams that we bring to our customers and our partners out in the field we've worked on over 3,000 media entertainment engagements uh and we work with the biggest customers top five customers in each of those sectors and over 300 of them um so there's there's stuff on the slide I think in the background but um no it's super it's super fantastic to hear the number of customers that you've worked with and the diversity of the projects that that represents because that really helps to build the expertise of your Consultants that have worked in the space and I'd also love to call out a little bit about the multi-partner strategy you had AMD actually shout you out earlier today as we had them on so we'd love to know a little bit about how you work with multiple partners when you bring a solution together for a customer yeah uh that's a great question so in getting into that I do want to mention that we're all super proud of being partner of the year for the eighth year in a row with AWS I high five on that one high five to you too I lost that that that's outstanding yeah and a couple things which hopefully we'll have time uh to talk about here today one that we're real proud of is um that we were the winner for Genai Consulting at a global level Y and also it's the first time uh for media entertainment that we were a top three finalist as partner of the year for the industry so very proud about that that is fantastic and you should be proud and we really love having the partner Awards it is a great way to actually recognize the amazing work that each of our partners has done this year and we're and now that we've shifted to heavier industry Focus I'm expecting you to win a whole slew of Industry Awards next year as we continue to give those out that's our aim as well by delivering that value to the customers love it continuing to raise the bar raise the bar but I love what you said about it's all about our customers working backwards with the customer and jointly delivering that benefit and that value to our customers that's right and to your original question about all the partners that we do work with we do work with over 700 technology Partners around the world it's a lot um and knowing you know when to use which tool in the kit and how to work together we bring our capabilities whether it's strategy change management data AI well Salesforce platform you name it um and and Cloud platforms of course AWS um the magic comes in our integration of when we bring that all together and we customize what is the right solution to deliver the best outcomes for the problem that they're trying to solve so one of my favorite things when we have partner meetings is to ask what are the biggest trends that you're seeing in your business if you can abstract those up and tell us what are you seeing in the industry overall what are the sea sues telling you so that our audience here can can gain a little bit from all the intelligence that you have in all of those conversations thanks um happy to talk about that we've only got 13 minutes so I'll keep it succinct okay sure sounds good so as as we all know and hopefully the audience knows uh this industry's been in constant disruption over the last 15 years uh from streaming coming into the play cord cutting uh advertising dollars shifting from linear to digital to social media to the attention economy and eyeballs um and now uh streaming platforms getting launched streaming platforms now turning the corner on profitability and AI being the next wave of disruption that is hitting every industry but this one very very uh much on the front lines so some of the things we're seeing um were putting together our trends for 2025 based on all the conversations that we have on a daily basis and where the action is where customers are needing the help um couple categories here I'm not going to go in into a deep dive on them except the last one oh great um we like that one we like that yeah operational optimization is a big thing still there's app modernization global scalability also across the media supply chain production in the cloud is a big um big theme that we're seeing whether that's a customized solution or repeatable solutions that can be brought together potentially with AWS Hush Hush for now um and and bring them out to multiple customers other areas advertising convergence whether that is internally getting your ad sales teams to be able to work across linear and digital together on the same platforms and be much more effective whether that's bringing teams together across all of these merged and acquired business units that now need to operate as one and in different ways across both um the hybrid world or externally reaching customers as well and that leads into immersive experiences which we're still as an industry dipping toes in the water but there's a lot more activity and Ai and Cloud are enabling a lot of really cool immersive experience that we see on the floor here um but also hyper personalization is going to come into its own and driving that customer engagement the last one of course is and this is not the last one but the last one on the page here uh is AI and gen Ai and and AI for r y uh in fact I was just walking by somebody else's presentation they said the same thing I was going to say last year was the year of exploring and trying out pcc's and being afraid and being excited uh this year uh people are getting serious and solutions are getting put in place but there are still many companies out there that have a laundry list of maybe it's three maybe it's 20 maybe it's 100 ideas they're all good but how do you know which ones to prioritize which ones to go after first which ones are going to give you the best Roi and also how to explain to your teams internally to get that investment effectively uh hey this is the one we got to go with first so slum is built in response to every customer telling us the same thing hey we're having trouble in this space we've built an AI for Roi calculator and we got a little uh video just one minute that explains it probably better than I will let's do that so if we can throw it let's roll that quantifying the return on for AI initiatives is often unclear for businesses navigating model pricing making business cases and understanding long-term costs can be complex and overwhelming we've heard your challenges and that's why we're excited to introduce the AI we to try this again we're going a reboot folks we're going to try that one more time this is how you know that we are streaming live from a video I need a popcor i popcorn like snow I feel like if we were talking about media and entertainment we should have had popcorn popcor okay got question while he's rooting this out question for the what's your favorite I want to hear the live stream what's your favorite candy to eat when you're at a movie that's a great question and for everybody that is watching here live I am looking at all of your comments as they come in so come on the PowerPoint is and chat with us we are happy to be a I vote snow caps I'm a snow caps fan okay I love it I also am hoping that we end up with a few more people that are going to crowd around our booth cuz I told everybody that we're going to look like Good Morning America so we'll see if we can make that happen the windows people are shivering outside in the cold and snow like it's cold enough into the snow but you never know I was like I'm coming from Minneapolis this is not cold all so that's not cold that's 40 below and that's not even windchill we did have a snow Sall all right here we go the return on investment for AI initiatives is often unclear for businesses navigating model pricing making making business cases and understanding long-term costs can be complex and overwhelming we've heard your challenges and that's why we're excited to introduce the AI value calculator Your solution for Clear actionable AI investment insights we've embedded years of advisory experience in business case design prioritization and Tech strategy into a single powerful platform with multiple levels of fidelity from highle estimations to detailed cost analyses our tools reports comprehensive business casee development for stakeholder buyin the AI value calculator offers 3-year ROI analysis model specific cost calculation use case comparison and investment prioritization it helps you answer critical questions like how much will this cost as we scale which use case offers the best value where should I invest first find out how slom's AI value calculator helps you con initiatives to impact in real time okay that is really cool because as a solution architect and as my team could probably talk about for a long time most people are asking about the cost of a specific use case and what the return on investment might be but the interesting piece is you've also built in that comparison of the cost by model yeah tell us a little bit about why you did that and recommending which use case right and so I'll turn it over to you in a second but one of the things that resonated to me on this it's it goes goes back to I'm going to steal from Andy Jazzy for a second back in 20145 and it's in your video and it's being replayed again with ji we always start out with customers with cost how much can I save what's the which is beautiful we need that sure but very quickly the conversation turns to okay which workloads first and how fast yeah how do I unlock greater value how do I innovate how do I think bigger and this gives you that framework it's fantastic it does and what we love about it you know sometimes those calculations are pretty straightforward and you can do it with an Excel spreadsheet but with geni and with AI more broadly you know these these situations have a lot of inputs there's there's a lot of unknowns and um we see that people are are struggling with uh getting those inputs into play and then being able to properly you know have it spit out a a real answer so for example um one of the new Innovations with this tool is that we've got a whole library of use cases and that library is continually updated so you don't have to invent the TCO model and the ROI model because there's already examples of what's been out there in the field and what's actually delivered so we're able to tap into that and working with slalom Consultants alongside uh we're able to help you make sure that you get the right inputs in understand the outputs that they're coming out and then um be able to take that you know to your leadership and take it to POC take it to production uh and we've had some great success already uh in that space so so tens of thousands of people watching us right now somebody goes that's so cool how do I get started what do they do uh they reach out to slalom um I think I have a even a card here with a download but there it is there's a QR code for you right there I don't know we can see it I was going to say that is the first QR code I've seen pulled upday I love Prett darn good I like it but um no they can get in touch with us at slalom and you know we got a great Booth here where we're demoing the AI calculator um I can reach out to me personally if you'd like hey I'm available um find linked but yeah you can find we have a whole site dedicated to it at sl.com uh around Ai and the AI calculator so you can get in touch with us fantastic all right I always like to ask people this it's it's almost the end of the year is there any project that stands out to you as the one that was the favorite project the thing that like really pushed the boundaries that you are so proud of working on I'm going to go rapid fire and list off a whole bunch good let's do it so we love the work we did with AWS for Riot games and their 100 million players around the world bringing their data centers to the cloud uh at a global level awesome I love the work that we're doing together with digital domain on the autonomous virtual human which is a generative AI uh digital human chatbot um that is going to be really excited in the next phase when that's released out and the third thing was just announced on stage by your VP of AI um stability AI is putting stable diffusion 3.5 onto bedrock and slalom is helping to optimize the computer uh in that process so I don't know there's a lot more there's a lot more those are three really big ones I am very ined pretty meaty I am very intrigued the V the virtual human I personally have seen so I think this is a really cool project obviously all of your projects are amazing but do you want to tell us any more about that one cuz I really like the work you're doing with digital domain yeah so um look the the high level concept is digital domain is a visual effects company if you don't know them hopefully you do they do all of the Premier visual effects whether it's Spider-Man or The Avengers or on and on if if if you're Amazed by it on the screen they're you know they're probably doing it um you combine that with AWS and geni and in terms of a chatbot and you've got you know magic uh not just a clunky sort of awkward uh robotic thing talking to you we all know that's going to improve but that's that's the promise that it holds is bringing that level of visual effects capability and human element to a bot and the deployment can be all kinds of use cases whether that's renting your car or checking into your hotel or I mean who knows this guy is the limit with these things very cool exent I I absolutely am excited about all of the things that swm has coming up can you tell us about what you are most looking forward to in 2025 oo 2025 what we're really focused on in the coming year is for all of those areas across the media entertainment gaming and sports areas uh sectors we're great with our bringing the magic together around customized Solutions but we also want to start rolling out more and more uh repeatable Solutions where you've got 60 80% 90% of the solution there and we're partnering with many people on your teams to do that uh we've got some exciting announcements that will come out in q1 next year uh but we're going to be focused on putting together more of those solutions that are more TurnKey uh but then customizable at the end I think that's that that's so important and I think we're seeing that as a bigger Trend Andy if you read his letter to shareholders a couple ear examp he talked about Primitives as a concept and then putting the PES together and forming a platform that could be 78% of solution then customer by customer you can tailor it and add the secret sauce to what they need and that's where we come in and what we love to do and we love to work with those Primitives uh spot on we'll help you build them or we'll build on top of them and fantastic so I think we're getting the hook here so absolutely so thank you for taking the time to join us today here stepen is super exciting with Industries lives this is our first day that we have done Industries lives so please come back and see the rest of Industry lives Partners but before you leave we have an amazing m& trivia game coming up here shortly and every other Thursday in 2025 we will be streaming live between 8: and 900 a.m.
Pacific so mark your calendars now put that repeating calendar invite on because you'll have the opportunity from hearing from all of the co-hosts that we'll have on here today and some exciting Partners like Solem well thanks very much for having me fantastic thank you h some there love good morning everybody welcome back to Industry live live from the show floor here at reinvent it's been such an amazing morning we've had some great conversations with Partners already and we have a lot more to look forward to over the coming uh hours uh great job Karen and Chris interviewing having some really insightful conversations with our Dr K as I like to call it yeah I'll go with that we are shifting gears a little bit now we're going to have some fun and I'm very very excited to hear what uh what our my co-panelists have to offer this morning and by ways of entertainment but most of all I'm super excited about our host with the most Stu is going to uh lead us off with some uh fun trivia questions so I'll throw it over to you stu I'm afraid I'm afraid thank you Michael I'm St lowski your host for trivia time we have these wonderful little industry live stickers and we're going to ask some great trivia questions some multiple choice some fill in and each of my co-hosts here will get a sticker each time they answer the question right at the end we'll tally up and the winner gets a lovely box of good dive at chocolate that's through it's going to buy in the gift shop over here all right let's start you guys have your buzzers everyone's got their buzzers ready all right we're ready this is the Bell here we go name the comedy and the actor it's alive it's alive come on Young Frankenstein Jean Wilder oh my God you got kid me God Chris starting now with a comedy of we're going to get a little tougher let's go to sports oh let's go to music here we go Keith Moon and John and twistle of the who are set I'm out cuz I I didn't let you finish the question I'm out I'm out penalty I got to give this back you're in the box of the who have are said to have inspired the name of which other classic rock band and its multiple choice Led Zeppelin The Impressions Brothers Osborne or masam and the Papas this rock band there may be a Stairway to answer the question there we go all right who got that one's claiming it got got all right this this is an easy one for all you sports fans I think most know this this famous hockey player said I skate to where the puck is going to be a stop it oh do I get buzzed out because I went too fast okay gry we go you need get the multiple choice I you got to wear it all I can't get the back these questions are stacked for Canadians what are we we doing here I feel a country Allegiance going on here something there about hockey I do happen to love hockey ke Wilder was from Iowa that's well it's as remote As Canada all right hold on penalty penalty all right let's check it and they we good all right here we go these two act actors starred together in four movies and only four movies they're very famous actors and the movies they starred in and it's multiple choice if you need it are Godfather 1 and two heat and Righteous Kill and the choices are alucino Rota Johnny Depp Robert dairo and sha pen which two actors starred in those four movies together Chris nman dairo and Pino there you go Classic Movies he he is amazing movie love even think Chris Nan WR these questions I did not like he was telling me I I don't know the opening scene to heat is incredible today we use LED panels to do that actually um you can see that with our partners in the AWS cloud just a note there I think a lot of people have seen this movie it's a comedy Owen and Vince didn't attend these parties because they like the OD derbs waiting crashes one of my absolute delay there he like I wasn't may not confident building the I was almost thinking Dumb and Dumber but I don't know all right here we go okay this one I'm going to ring the bell very hard ringing the bell this is a double bonus sticker question got to get this I'm GNA get this and not Canadian I'm out okay it's a baseball question this team and I have multiple choice you can pick from it I'll give you hint if you need it this team won the 1923 the 1927 the 1928 and the 2009 World Series and your choices are it wasn't the Cubs that's for D it wasn't the Cubs matter wasn't the matter is choices the white socks the Boston Red Sox the Pittsburgh Pirates or the New York Yankees Michael Neo KES ah we have a baseball darn it wasn't a Chicago team way we just going to eliminate teams instead oo this one's punishing for for hockey fans around the world listen up hockey fans this one's really interesting of the 10 yes there were 10 NHL teams that never won a Stanley Cup these guys had to watch the games on TV while eating spicy chicken and blue cheese dip the choices are Vancouver Canucks San Jose Sharks Buffalo Sabers Nashville Predators Minnesota Wild I feel like I feel like you gave it away the way you said it so I'm going with Buffalo yes spicy chicken and blue cheese Wings how many do you have the team are all too new had to be the Michael got Michael got a double on the Yanke got's dying down there is so far behind Michael's got three I only got two okay you got one on plus two no that's my backing of no cheating there no there's no cheating there's no helping the boss there's no cheating I think he questions he's had enough help all right here's here's a really good one uh let's go to like children's movies what was the first featurelength animated movie ever released and I'm going to give you multiple choice the Power Rangers the Thunderbirds Mickey Mouse or Snow White and the Seven dwars Snow White and Seven dwars nice do you guys know what the Thunderbirds Are oh yes I have no idea what are they I've got my children into the Thunderbirds the the Thunderbirds holds up so if you haven't seen the Thunderbirds you need to watch it is that like Clutch Cargo with the funny mouths that it yes it's it's Marian Nation so it's puppets and they were made in the' 60s I think Stuart is that yes correct and they still they're still awesome great show not quite like Team America World Police but it is actually a lot like Team America World Police but it's 1960 that's inappropriate for this show it is in for this show all right here we go this one's easy I think let's see um what was the American writer director who starred in several iconic European produced Spaghetti Westerns ah you know I John Wayne no spaghetti western I don't know oh I hit Western all right whatever The Good The Bad and The the ug come and who is in that movie I know this I can't guess his name was stun with the SE yes that was the tough one you get two stickers for that get two stickers here's a sticker for you I'm not competitive at all it's totally fine okay this is a hard one this is a we're coming down to the end here this is a triple triple sticker question a trip you got got to do this let's go with four stickers this is a four sticker question win and let's go ready what was the name of the skyscraper in Die Hard oh D oh was that me no no that was Michael but let's make Addy answer it oh my God no I remember this but Plaza it's something Plaza I can't remember the name nak somewhere back there by the way Die Hard best Christmas movie ever 100% watch and I put it in there okay um we're we're done with the trivia I have I have one last one I'll throw at you and then we can talk a little bit about the show and some interesting things we've seen amazing all right ready um the actor's name is John blank and he was in a movie where he wore a green and he was at a nightclub dancing to a song called Cuban Pete and he had a on his face a I I don't think it's John I think you got the name wrong I think it's Jim Jim Carrie oh my God I got busted we out of stickers but you get the last one and that was correct it was a trick question all right guys um thank you very much for of who has the most fness I know I got I got four or four I got four I got four got four all have four you're all I end up with three I thought I was in the Le this is four this you're all going to get a box of lovely chocolate from your host Stuart see was stacking his over there he was actually just going to try to win them that was the plan all along oh my God knew it hey Karen we are in Vegas you get CS up your sleeves like Karen as we wrap what's the coolest thing you saw at the show oh my gosh um you know I think my coolest thing that I've seen so far at the show was the automated Arm playing chess automated I haven't seen that yet go to the Gen Booth oh I got to go check that out yeah absolutely all right team thank you very much this was Trivia Live from Partners live at the industry team I'm your host Stuart lowski with my co-host thank you for joining us today h I'm some where good morning everybody it's Michael Schmidt here live from the reinvent show floor super exciting day for at Industries live I've thoroughly enjoyed the morning so far uh Karen and uh Chris kicked us off with a fantastic group of segments with Partners this morning I learned a lot I don't know about you I hope you found it insightful uh I especially enjoyed the trivia game for those of you who watched that just a few minutes ago uh we had a lot of laughs and a lot of fun and it was expertly hosted by my by my good friend Stuart um more of that stuff later on in the day uh we have a bunch more uh partner interviews coming up which I'm super excited about uh this again is just puts the icing on the cake of what's been a fantastic week here at reinvent I think we've all uh learned a lot from our partners we've had a bunch of Industry interesting industry insights from across our industry Partners customers and a bunch of interesting announcements and um you know as you might have heard me say in the kickoff this morning one of the things I've enjoyed this week is just having conversations with customers and partners about what's happening in their business what they're seeing in the world and you know we just take a lot from this event away in terms of learnings that help us serve our customers and our our partners better so that for me has been a huge win in terms of you know what we get out of reinvent certainly got some soft feet certainly feeling pretty dry and dusted I'm looking forward to sleeping in my own bed but um look reinvent is like Christmas for all of us we have such great time every year and it's just a great way to finish what has been an incredible year so right now we have uh looking forward to hearing from Rich from uh from Meo um I'm here with Stuart and we're going to have a great conversation um which I'm I've really been looking forward to Rich so um Stuart's going to kick us off with our first question and we'll take it from there hey everybody it's Stuart lowski from the industries and solutions team focused on Telecom media entertainment in games and sports we've had a great morning um we're here today with Rich Moore and Rich is from Meo um Rich could you do a little intro of yourself and tell us a little bit about Meo sure uh so hi folks my name is Rich Moore I'm a solution engineering leader at Miro um I also lead a prototyping team so we've actually been doing a lot of work prototyping new capabilities around AWS and uh helping practitioners basically go faster with their migrations to the cloud um so excited to be here talking today with you excellent excellent rich rich Let's dive a little bit into game design and production let's take a a look at generative Ai and tell us really what's the Advent and what's going on in the industry and what's the game changer look like uh so for us we we've obviously with generative AI have been on a a journey to bring that into our product and we're seeing just basically teams are being able to use that generative AI capabilities and actually go faster with the workloads that they're trying to do we've actually been playing with uh embedding Bedrock Amazon Bedrock into our platform we've recently actually announced an Amazon Q integration uh that we've been playing with but generally we're seeing teams actually using this to uh help them get past the cold start when you're going into for example game design so we've actually created an open-source um integration with the Amazon team an AWS team pretty incredible which is available on uh aws's website on the GitHub repo which allows you to actually uh basically do generative AI into the canvas of Miro and uh start bringing in images game characters Etc that's great um I I just to double down on that I I'm fascina to hear I'm sure you have a lot of your customers saying you how am I going to get started with generative AI what does that mean for my business how you know tell me about how that what that journey is look like for you with your conversations with your customers and how you've kind of ease them into thinking about that as part of their short medium and longterm plans I think obviously generous a is the big word right now everybody is talking and everybody is wanting that and uh we're all seeing the the advantages of it every customer we're interacting with with is wanting to bring their own models and have their own governance around the data they're bringing into in into all their platforms and the great thing is with Miro and AWS we're able to actually allow customers to have full control and interact with bedrock for example and Sage maker and all these services to basically help them go faster um that's pretty incredible um can we talk a little bit about um as you're doing this and you're working with developers what kind of headwinds are you facing as you know we change from a more traditional model over to the cloud model with your team I I think what we're seeing is if we if we're looking specifically at gaming um there's a lot that goes into actually game development it's not just about writing code it's a case of there's the project management that goes behind uh building a game there's the media assets the marketing teams that are involved with actually getting this game to Market so it's a case that uh miror is actually a great platform that allows you to give uh an overall view to running a whole new game devel M all the way through from writing the code building the assets to working with the teams getting marketing U material out there and launching the game so with our platform you're able to actually manage the uh Sprints that the teams are running you can bring in all the assets and have just governance over the whole way that the teams are working interesting very interesting um so in in that game development cycle that you described where do you think um the most challenges that uh developers will face and where do you think mirror really brings that Competitive Edge that changes the game you as you walk through the Journey of the cycle of development I think it's it's reducing the context switching so obviously we we want developers typically to be in their Ides but uh it's a case that you having to jump between all these different tools keep things up to dat in jir have an understanding of documentation and the great thing about miror is that it gives you that ability to have a connective tissue across all of your Enterprise tools and you are able to just go faster with your teams by bringing everything into one space fantastic I'm interested this week you've obviously engaged with a lot of customers yourself and you've having a lot of conversations and you know what I always take away from this event is is just getting that raw feedback it really helps shape thinking about the future and thinking about you know particular the next 12 24 months tell me what have you been hearing from your customers this week what have they been telling you and what's kind of stood out in terms of feedback that you've had from them I I think generative AI has obviously been a massive theme uh we've seen customers obviously really excited over what we've got within our product when it comes to the use of AI um we're actually here at Meo um launched uh some new capability around supporting migrations and modernization projects and so we're getting a lot of great conversations from customers over how we're coming together to support basically migrating to AWS quicker yeah that's pretty incredible the the migration Journey can you just dive a little deeper into that and give us a little bit of color and what would our audience outside be interested in what you saw at the show and how you're integrating that and you know what does that look like sure uh so I mean what we're doing sort of migration wise is that we are helping teams reduce the time actually takes to do a migration when it comes to moving to ads or moving from one of those other Cloud providers it's a case that uh there's a lot that goes into this you need to train your teams you need to have alignment over how the teams are working and functioning so we've actually built out templates and uh very specific AWS capabilities to help teams basically visualize that journey and go faster and it comes to for example running Workshop and doing all these things you can do all these things on mirror which makes it uh hugely beneficial and basically it's about making teams go faster and the velocity of that what we're also I mean here everything we're seeing with bedrock and uh what we're seeing with Amazon Q that's uh obviously going to help bring bring support to what we're doing as well fantastic how about excuse me anything you've uh seen show or announcements I mean we're all trying to keep up with all the Keynotes that are all going on as we're also having all these meetings so um we're all still going to be catching up on that but anything else you've sort of seen from the show this week that that has really sort of F that you felt is really going to change uh your experience with your customers and partners going in next year I don't know announcements or things you've seen from other other things on the floor perhaps or I'm just interested in other observations you have yeah I I'd say again I'm going to come back to generative AI that's been the the big thing for me even just walking around the areas there's been some really amazing ring the bell on j i the Bell so I mean that's that's what the biggest highlight for us is I think uh we're we're looking to integrate deeper on that level and uh I mean that's the where we're going to see the biggest change I think I think for me this year you know last year was a lot of talk about gen a as well and a lot of talk about like what what what am I going to do with it what does it you know what does it mean to me how I'm going to make money about it but a lot of proof of concept and trying stuff this year is a lot more conversation about you know production and taking things to the next level so for me the maturity of the conversation this year around genitive Ai and the you know how uh what it's going to mean for people's business also a lot of discussion this year from that I've heard from customers and partners about generative AI more holistically and how it plays into the future of my data strategy my migrations app modernization um data gravity those conversations have been a lot more you know mature this year I would say rather than again the sort of proof of concept let's see what we can try so for me that's been quite exciting this year I think if feels a lot more um you know feels a lot more business this year rather than science project would you agree no 100% and we're seeing in game development an adoption of gener AI it's it's you know with the avatars and the backgrounds and the and and the scenes I mean you know would you agree that's really opening the doors and letting people sort of lean into gen and you know move forward 100% I think what we're seeing is a lot of gaming companies are using miror as uh something called a mood board so they're using that to come up with the themes of games and it's really allowing you to very quickly when you've got the concept of a game uh go from that concept into what your what the environment is going to look like what the characters are going to look like and be able to that's the great thing about generative AI is it gives you that quick start to those moodboard discussions that you're having with your teams tell me a little bit about how that's going to feel from a from a gamer's point of view what are they going to love about that from a gamer's point of view it's we're talking about the actual engineering of the game so from a gamer's point of view obv they're going to get the game quicker but it's the guys behind the scenes that are building that game there's in what goes into actually building a game is huge there's the teams that you have your asset designers you've got coders behind the scenes that even working on the smallest things it's the hand characters and so on but we're seeing that teams are using Miro to in effect very quickly from a very short prompt be able to actually generate examples of what it's in their mind and what their mood they want to create for their game and then passing that to their creative teams to go and create that into the production ready version and are you seeing the doors open more for a global development team using Miro and they can be collocated in different places and the arc can be done in one place and the backgrounds in another and uh is that really uh it's the foundation of like you what's behind mirror and what you're doing I love what you do there 100% today we've got 80 million users using our platform globally wow hold on hold on what was that number 80 million wow that's a big number it is that is incredible that's a double bell ringer so we're obviously seeing teams working globally I I've for example work with clients that are in Japan uh in Tokyo we having run projects also out of Las Vegas and la and so on where we've actually got features and capabilities in the product that actually mean that we don't have to have upset people that are joining calls in the middle of the night um so we've actually got the ability where you can use a something called a talk track and you can record a board walk through recording and actually share your vision this means that if you're working with a team that's maybe doing your asset designs in Tokyo and you're in uh La you can actually ship that to them they can review it and asynchronously get back to you I mean it it it's as standing to me the the phase shift if you like in agility that this this gives game developers what does that what does that mean to a game developer like what is why is agility so important in being able to accelerate development times and time to Market why is that so critical this this whole industry now is highly competitive you you think I mean you just have to walk down this the High Street or the shops I don't know what you'd call The High Street in the US but uh it's a case that games are everywhere Main Street it's Main Street okay I'm Australian I I I speak both languages but even on your phone you're being bombarded with games it's competitive and we're they're vying for obviously the customers and the right uh it has to be the best game so it's the case they our teams that are using m they need to adapt very quickly to changes within the industry the market the type of Trends within games so being able to use miror to help aign around that and uh adapting and I would imagine you have accelerated decision making along the journey and things are being made you know quicker and then decisions made quicker and then acceleration of development and then obviously the end product is a G produced faster right exactly I mean just as an average across most of our customers we're seeing just as the simple if you start using mirror you're seeing a 20% reduction in the time it takes to complete a project that's that's gamechanging isn't it I mean that that that in terms of cost saving agility time to Market being able to realize you know revenue from a game sooner I mean that's that's Force multiplier exactly yeah fantastic and do you see that that's going to mean what do you think that's going to mean from the gaming industry point of view are we going to see more volume of games coming to Market faster or we going to see higher quality games what's like where where do you see that sort of moving the needle in the industry I I think generally in this is it's not just gaming I mean it's it's every industry that if we help teams to go faster it's not about uh that they are going to be churning out more because it means you're actually able to do more quality and so you're going to see better level of development you're going to see teams that are better aligned and able to adapt and so it's a lot better from that standpoint yeah somebody said me the other day I think um in any industry I think where there's a heavy lift for a highly skilled professional uh there's an opportunity for G AI use case to help accelerate that to be able to you know take care of part of the heavy lift so that you're able to focus that highly skilled professional on the top top top layer and keep uh and be be more agile 20% I'm still stick sticking with that number is is is an incredible amount of cost savings and incredible amount of agility so absolutely well Rich um so what's next and exciting with Meo and AWS uh so we've uh announced a lot of Integrations that we've been working on so we have actually got a lot of AWS capabilities that we've been showing today um a lot of work around supporting as I said earlier the migration and modernization projects so we're here to basically support customers moving to AWS um so we are actually able to help you project manage that we've got the ability to do cost estimation directly uh within our canvas you can collaboratively diagram there is just so much that you can do with our platform we're also again more geni we're going to be uh obviously creating more Integrations um specifically with uh AWS services so fantastic excellent and um excuse me lastly um are there other things and other use cases you mentioned generative AI but there are other things that other use cases you see on the shortterm or midterm like radar that are that are going to be the the things that you need to double down on for the future especially I mean I'd imagine also there are some things that came out of the announcement this week that are going to probably make all of our lives a little easier but anything else that you you wanted to to mention there I mean so mirror is so broad that we can pretty much sort of support any any work uh flow or use case that you have something that we've been working on behind the scenes is actually we we've got a really extensive developer platform um and obviously I do a lot of prototyping with our customers and this developer platform in essence unlocks the ability for you to really solve any problem or create any integration and one of the things that we're working on behind the scenes is a a canvas SDK which will allow you to actually create your own components and widgets so you can imagine calling off to any service and being able to do that job that is gamechanging that is absolutely gamechanging absolutely yeah do you have a team afterwards that goes through all the announcements at the show and looks for those new you know pioneering innovations that we're bringing to the market and and how to align them to your tooling wait we actually get a lot of support from AWS that comes with us to and works with us to ensure that we're building the right thing um we also have a lot of our product managers at the show with us today and uh they're getting obviously insights we're getting actual customer feedback over what capabilities that they're needing um ultimately we're here to try and ensure that all of the aws's customers are successful and also with our platform yeah the customer feedback component Michael that's really critical right it really is I mean you might have heard me say earlier today you know one of the things people think about reinvent being in an education being an opportunity to learn from from uh about AWS announcements and AWS you know directions and strategies and things like that but for us honestly it's a huge learning experience for us just hearing from our customers and partners what they're experiencing what they're seeing in their business um you know it it is like uh you know it's like a learning experience on on steroids every time we come to reinvent so um you know reinvent intense in so many ways but it's uh it's it's it's a point where we really take a lot on board from our from our customers and our partners that that Services as well for the for the year ahead I mean I took a lot from there are a lot of announcements over the last few days and I think we're all going to be catching up on it you know prize performance is probably one of the one of the things that think that everybody's going to be happy about particularly when it comes to generative AI workloads you know we know they're compute intensive but a lot of the uh announcements around trainum and around um more efficient use of models on on AWS I mean it's going to be gamechanging for anybody that's using gen so that that for me is just you know you I was hoping for some big announcements this week around that that that that's been awesome so and we've had those for sure um and we know your team is going to be leaning in and talking to us more about that and and working through that um it's it's been great to have you here today on on the show with us um we really appreciate it um I want to make sure we give you one of our industry live industry live stickers for your laptop very prestigious yeah they're very earlier we had on your laptop we had them in the game show earlier thank you very top um but any closing thoughts or things you want to say before we uh wind down I I'm just super excited uh to be working with AWS to be uh supporting our customers and uh to be presenting here with you yeah for fabulous okay everybody um live from reinvent Stuart lowski Michael Schmidt Rich Moore from Meo want to thank you today for joining us up next we have Victoria Milo from monks thank you thank you thank you see you next thanks rich thank you there h I'm some love h h good afternoon everybody from Industries live here on the shop floor at reinvent it is so great to be back with you I can say good afternoon it's already past 12:00 here in Las Vegas so excited to be joining uh all of our partners today to talk about their stories what they're seeing at reinvent how they're finding the show uh and just their observations and what they're hearing from their customers we are very excited to joined by uh monks here Victoria Milo is joining us to talk about what she's been seeing here at reinvent and how she's been enjoying the show um for those of you who are at reinvent hope you've had a wonderful week the weather has been absolutely pristine here in Las Vegas it's been lovely to be outside walking around Las Vegas Boulevard enjoying the sunshine I'm from Seattle so we don't see much of that this time of year up there um but uh it has been great connecting with our customers our partners hearing their stories getting feedback from them talking about what we're seeing in our Industries and where we see our next year going uh and you know really listening and and really getting a sense of you know what's going on in their world so uh we're going to spend some time with Victoria I've been very excited about this um you know I was saying to Victoria just before she gets her name mispronounced all the time says Milo all the time I'm from Australia as you can probably tell one of our uh people know Australia for vegim might but the next thing after Australia in terms of staple foods is a drink called Milo which I grew up drinking it's a chocolate milk drink that you put in milk and as a child I drank it in copious quantities so Victoria I'm never going to Miss B name I promise you um so we're super excited welcome to the shop floor and uh out here in reinvent um hope you're having a wonderful time so far I'll Stuart you can ask the first question yeah thank you Victoria so I'm Stuart lowski um I'm from the industries and solutions team uh really focused on Telco media and entertainment games and sports we're having an incredible event here we do so many things with monks um let's start up with Victoria tell us a little bit about yourself and some really interesting things you're doing with monks and then we'll dive a little bit deeper into the show and and you know what looks next uh and the outcome so amazing thanks guys well I'm super excited to be here um I'm Victoria Milo I am the SB of Media Solutions and emerging Tech at monks so my career has been um a roller coaster of really exciting things working in the most boring job in the entire world where I learned a lot I started in direct mail so all of those things that you get figuring out how to get the envelope sizes right I did that for a little while but then I moved on to more interesting um and exciting Ventures hey so so you're the one sending all those not anymore I was a long time ago they're good two pieces for $20 in New York as exent exactly but since then especially at monks um I've worked on a lot of transformation projects so I'm on the advertising side of the house focusing on programmatic helping advertisers to really think about how they're going to reshape their marketing um been lucky enough to do a lot of work with AWS recently very very very cool and exciting things that we can talk about um that are at the show today and uh yeah we'll get started well tell tell us about how your journey started with iws you said you've been working with iws a bit recently but tell me about how that how that Journey started for you oh man so AWS it started with Lewis and Lewis smithing ham and uh Christina Bend are our Amazon partner over here so I actually started Le gets a bill he loves that bill Le gets we've done some incredible things we have to mention leis to men so I've done a lot of work in the uh gen space and particularly when it comes to advertising how are advertisers creating um synthetic media how are they getting into Market but really on the AWS front um how are broadcasters or uh customers and media entertainment transforming how how they work so um started working with Lewis and a lot of broadcasters on the copper to Cloud conversations how they're starting to basically Implement uh change management within their organizations and unlock a lot of creativity that comes from there so done a little bit of that work um we've done some really cool projects with a lot of our entertainment clients on humanizing what gen gen could be I mean it's it's a incredibly overwhelming space gen is a it's a Hot Topic I'm sure you guys we're talking about it people love it or hate it would don't you tell us maybe give us a bit an example maybe walk us through one of the examples that people might find uh might might resonate with people yeah okay I'm going to tell you one of my favorites oh yeah so um how do we humanize what gen would be so we're working with a um a major entertainment company who is launching a new show that may or may not have something to do with flying animals oh co wow all right that's that's very that's very interesting so there's a lot of fandom around this so they want to really take a moment to connect with our consumers so we worked with AWS to create an experience for their fans where they could upload pictures of themselves and ultimately become a character and part of the show and kind of create their own Journey it's incredible it's a great customer 360 sort of example how you can connect the customers and the and you know the the viewers to the content in the show very very Innovative exactly and it's it for me especially people are like oh we don't like like AI what is it and it it brought you into the experience people love it so if you get if you get a moment take a look at that fantastic and uh do you see that pet that's going to continue you see more more and more examples like that going forward oh completely completely um with Gen in general I think one of the the biggest conversations I'm having with my customers it's not when it's not are you going to use gen in your in your workflows or not it's it's when when and how right and how and how exactly your partners are using it the tech infrastructure you're on is already starting to integrate it so yeah there's mass mass adoption I think is really um we're on the Forefront of that so tell us about um we we've talked about this a little bit before but tell me about yes there's a lot of conversation obviously going on in in inside monks about gen a and what it means for your customers and your business how do you how do you um distill the goodness from the noise and how do you sift out okay like what does all this mean for us and where's the opportunity for us to really like utilize this transformation and and and bring the best to our customers oh my gosh that's such a good question because we we get ask that all time we have so many customers that come to us and say where do we start how do we even think about this so the background that I come from too just working on media transformation or advertising transformation for clients we think about three principles really what do you want to do so we're going to design a solution for any of our customers based around these are my three principles we're going to design something that's future proof for you we're going to think about the tech that you're putting in place but we don't want you to be beholden to that or really not being able to adapt um we want to be flexible whatever solution we're putting in place your business is going to change um you might have a new business line literally the copper to Cloud conversations that we're having right now entire organizations are shifting the way that they've done business traditionally or broadcast yeah um and then we also want to have a level of ease of management to whatever we're implementing so we're taking those three principles we're talking to our customers and we're seeing okay how are we going to architect a solution for you that's going to help you win on these three things but also get get Buy in from your your decision maker so let's start small let's find a pilot that we can put results against do you care about carbon footprint great tons of opportunities to prove out how we're either reducing that we actually doing a lot of work with you all on that um do you care about sustainability the same same thing um cost savings let's find small incremental projects get those dollars get those results um if it's on the advertising side are you getting more connections with your consumer measurable and then we can expand out you're really touching on those those key points that the executives and the industry are looking for the answers on and I love how you've packaged this up and you have a very sisting process in a wrap around it can we go a little bit deeper and maybe share some of the sound bites and the things you're hearing from the exacts and some of the hurdles they want to overcome in Cloud adoption that would be great to dive deeper in that oh sure um lots of hurdles L that's I think some of the biggest ones is what we find with a lot of our customers is the push to modernize to adopt gen it's it's here but there's really two camps there's people who are um overwhelmed by change resistant to change like it's worked for as long as we have yeah let's keep it don't fix what's not broken and then there's usually a group of innovators within an organization so finding the balance of how to please both groups and ironically enough it it usually comes um from a conversation between the CTO and the CMO so our CMO role has changed a lot they're really focused on monetization instead of just pure play marketing but they need to partner with the CTO in a way that they never have before the technology that they need to be successful to to frankly make their business money and successful is in the C's hand so the Dynamics have changed I think that's one of the biggest hurdles um that that's the macro hurdle and then just where where to start picking a pilot yeah 100% I mean we it's very familiar we have those sorts of conversations with our customers and partners a lot and I I think you the interesting thing you you said there for me was that balance and and shift in many ways and dynamic between CTO and and CMO tell me about um I know that you you said before for some uh customers and partners they're very excited about the idea of like you know J is a bit of a buz it's like okay I want to do what it means but I need to do it but um tell me about that how that plays into bigger conversations around you know we talk a lot about how that plays into modernization of their their applications it talks about data security like tell me about how you balance that conversation with the excitement of the shiny thing and the thing that we think we need to do because it's going to change our business but balancing that against like we need to think more holistically perhaps about okay we need to think about our data we need to think about our security we need to think about our app modernization tell me about how that applies out for you and your customers yeah um that is another great question and a conversation we have have often one of um a phrase that I repeat often that I think uh our marketing team is probably sick of me saying is that media problems aren't just media problems anymore exactly what you were saying they now have our data they have they security risks about that so I would say you the biggest piece of advice I would have for any customer going through this is pick a partner that has experience in a lot of different areas you don't just need a pure implementation partner you need a partner um not unlike monks who has a strong history in data foundations in security and infrastructure um they understand ways to connect to advertising as well as integrating the content that comes from that we have um the technology we V it's called monks flow it's our AI suite and what I I love about it is it's really interoperable there are countless AI Partners out here um I mean look behind us there's you know a thousand people the show is full the show is full with everybody so our customers are probably going to work with with many of them um they'll have a core partner like AWS of course but the technology and the partner that you want to work with for implementation and transforming you through this needs to be able to integrate with um the solution that's right for you your Tech stack at the moment yeah we're seeing a really uh really common theme um in the cloud adoption and at the show is the partner Integrations and the components that bring all this together and I love what you guys are doing in that space um it's becoming really a staple for the industry and helping us change the game give us a just a little deeper dive into the flow product and what that does and how that helps um innovators oh yeah okay so flow I could talk about it for probably take the whole rest of the time to talk about this I didn't say LS again gets your B flow get a bell all right let me see how many times you can ring the bell so uh we actually launched Flo about a year ago so at monks we took a I took a big bet we um have really been innovators we brought a lot of companies together and each one of those companies at its core was born out of a need for Innovation I came from the advertising and programmatic space really where um that was coming into market and mainstream so transforming that piece so flow um it's our AI managed service solution and where there's it's very modular so for customers we have a diverse set of customers uh content clients um infrastructure media entertainment anything like that so it's solving what the client's needs are at any specific moment and letting you grow into it so in in my personal world I spend a lot of time working with cl platforms that are launching algorithmic based campaigns and bidding so I'm helping them understand how they're creating content at scale to reach all of their consumers um in a cost- effective and a personalized way and how they're getting data back from that that's that's incredible one of our driving strategies and focuses from 24 into 25 is that monetization area and and I think it's fabulous what you guys are doing in that space to you know get a different set of like viewers metcs right around how advertising is moving and selling and make it more customizable and more of that customer 360 experience it's really interesting um have you seen anything on the show floor that you want to talk about that you may find is a little different or interesting in the cloud yeah I thought well yes I know you're going we were talking about this earlier before we went on air um I went to your live production booth and literally where this is being streamed from and I walked in and they showed me all of the T or lack of Hardware that was there this is all being broadcast from the cloud there are the server was it was this big it was small which was wild and I think that was really impressive to see cuz I've seen past iterations and like all of the the people the scale um the infrastructure require the trucks there's no trucks truck theator trucks the food trucks all the things that go yeah yeah it is it is gamechanging for what's going on in the industry and they stood that up in a day yeah so they're standing up a live production um multi-partner integrated offering for the industry natively running out of the cloud um it's a little bit hybrid cuz you still have on premise um some equipment um clearly the cameras we're using today but it is gamechanging and very Innovative and we expect that to continue and grow and move as the industry shifts and changes and as we introduce new offerings on to the industry as well yeah yeah 100% uh I guess I'm interested from your own perspective vioria like you come along and we all come along to to events like reent it's overwhelming there's so much there's so much going on and balancing pace of innovation change everything that's going on with trying to Al well with being needing to keep your eye on the prize and being focused on your strategy where you're going how do you how do you do that in your role how do you how do you take in you know take in everything that's going on around you at an environment like this but also say okay we need to like balance that against like ensuring that we're we're delivering inst our strategy and where we're going for our customers yeah um and it is a challenge it is a challenge because I want to try about 45 different things um just coming out of here I want to be like okay I have so many ideas for my customers um at the end of the day you have to think about okay where again back back to goals what's the impact that I want to make do I can I be successful in this particular particular Avenue and show results to the people I need to show results to I think um one one of the really cool things that I was excited about and I think a lot of our customers can benefit from now that they're Productions in the cloud all of a sudden they have a million different ways that they can broadcast like they they never could before in local languages in real time um one of the coolest things that I think we we do together and I I would encourage a lot of our our consumers to think about is the viewership experience we were able to work with you all and bring our consumers Courtside for NBA games and live stream that on social platform is an incredible experience if you use this you love sports you can't make the event right can get to the venue right a venue could be a 5 hour start to finish event you're right there you're right court side it's it's really really really incredible let's talk about what's uh what's next with bunks and any thoughts there as we wind out and bring some final um oh man there's a lot um oh my gosh the list is countless so I'm really excited for a lot of the work that we're probably going to do together in the next the next few months and year you'll probably see a a good amount of it at CES um what I'm really interested in is the personalization that we haven't been able to give the consumer um without either live broadcast capabilities I personally this is the nerd in me I'm really into um emotional residence and targeting and making sure the content actually connects with the consumer in a way they didn't even know we needed that is very and it's very deep in it's yeah it's very deep and it's very nerdy no no no it really is and it's really touching where content is headed and it's been there for a long time but it's allowing us with the latest technology to really reach out to customers to bring them closer to the content and understand what they want to see and use personalization to bring them more of that content and really deliver that feedback uh to the production houses that are making this content so it's really interesting that that you bring that up and um I think it's you know it's touching in a way so I'm going to tell you what one more Bell are you keeping score do I have how many Bells you have four Bells I have four Bells okay um you would defin you win absolutely I don't think we hit four Bells yet today um okay uh Michael any closing thoughts look it's just fabulous to have have you here Victoria I've really enjoyed hearing your uh thoughts and your insights I mean anything else you wanted to S to share with our viewers just in terms of other things you've experienced so far at reinvent any tips or tricks for for people thinking about what to get the most out of being in the room gosh well definitely stop by the monks Booth we have sir Martian who is our AI generated robot who will picture oh you have to see this anyone at the show has to this is incredible I have I have actually seen him okay everybody I'm Stuart leowski from Industries live thank you to Michael Schmidt thank you to Victoria Milo thank you thank you thank you next we have yanan costia from whiz thank you again and we'll catch you in the next episode thank you thanks Victoria some love some found good afternoon everybody welcome back to Industries live here on the show floor at reinvent in Las Vegas it's been a fantastic morning so far and we're into the early afternoon we've had a great series of very insightful conversations with our partners about their business about what what they're seeing here at the show in Las Vegas how it makes them think about the year ahead what they're hearing from their customers it's been uh look honestly it's been such Rich conversation that we've had and uh what a way to sort of round out Thursday this last second last day of reinvent um it's been yeah just a terrific terrific time we are super excited to have a conversation with whis yinon here is here from whiz um I have to say I'm going to start this conversation by saying you know welcome very nice to have you here thank you for having me firstly I want to say that your booth is absolutely fabulous it is the it was the first booth that really caught my eye when I walked down the show floor um and he's going to tell us a little bit about it in a minute but what what what's really doing it for me with the with the whiz birth is you have really harnessed The Nostalgia factor I think it that it it definitely dates you if you're if you're 20 years old you may look at your birth and wonder what on Earth that is but as I'm not 20 years old uh I walked into that thinking how cool is this it's uh I've actually been back a couple of times to read all the titles so why don't we stop what don't you tell our viewers tell us about your booth I want to hear about the inspiration for it and tell me about like I certainly want to hear about how you came up with all the toddles but give us the rundown tell me about it okay so um basically when we're doing Booth we're thinking about the audience that will visit the booth and we want them to interact with it in a way that will create emotions like you've mentioned yourself so one of the things that is truly exciting is the ability to see the faces of people as they interact with the Boost and they start looking into the details and that's how we came up with the idea basically we La we did like a whiz video store booth that reminds us reminds us of Vis stores like 20 years ago sure 30 years ago a blue one with yellow ring we mention I remember as a kid I would go to my to the nearest video story I would rent like the best movie I just wanted and seeing it and the excitement and that's what we did we actually created an experience you can come to the booth you can see movies that have a cloud security twist to it if you look good enough and some activities around it so thank you for sharing your experience and this is in the end what we want the conference to be a bit more than a tech you know we all know about the tech but an experience yeah it's a little bit it's a little like familiar sounding ttles but all twisted a little bit to yeah very interesting what you did Let's uh so I'm Stuart lowki from the industries and solutions team and you're not thank you for being here today um let's dive a little bit deeper into that security conversation and you mentioned you put a little twist to it everybody's curious at home what exactly is that twist let's go do a little deeper so basically Cloud security we all know it's a an utmost importance for the teams the more we want to adopt the cloud we have to have it super clean we have to be super super clear about how we are going to basically secure it and actually the way we look at it security is actually the way to uh accelerate Innovation accelerate the use of new technologies and that's what we want to achieve using the right Security in place and one of the things we really see that makes the most impact within our customers is really the ability to democratize security and we call democratized security because we think In the End security is not only about that one security team that is going to secure what everybody else is building right so it's actually about democratizing the way of building security as we build the cloud applications and then making it secure at the gate go and it requires a very we call it the cloud operating model it requires a bit of a shift from where we've been let's say a few years ago or a decade ago and it requires us to really put the developers the builders in the center and provide them with the visibility to the risk but also with the tooling and the knowledge of how to make the right Choice yeah it's really interesting Michael how they're diving in with the the developers and bringing them so close to security right 100% that's fascinating I think it's uh you've really kind of driving a message that really is seems to be resonating a lot with customers tell me about what what feedback you've had from particularly at the show this year from your customers and what are they telling you about what how they see this evolving so it's actually it's really interesting to see that we are maturing alongside our customers because we can see that it comes in h it's almost like a maturity model that you can think about it starts with gaining visibility to your Cloud environment um whiz is entirely agentless so it literally takes minutes to connect and everything just lights up right so you can just see through so visibility is really the first piece the second pillar is a and being able to really prioritize risk effectively we're actually using it doing it using a a graph database AWS base Neptune thank you for that so we are basically leveraging a graph in order to correlate the signals and H be able to really find the risk that matter in a way that they matter so much that if you just show them to a developer and this is like the Tipping Point if you show them to the developers the response is not like oh this is yet another security esque I'm going to ignore it it's actually oh wait wait wait how did you how did you find it how are you able to correlate it I need to fix it but how did you find it tell me first that's the second phase and the third phase is actually the democratization now if we get to that level let's get everybody to the right place and let's make sure that everybody resolves their criticals so what we're hearing from customers that one once they get to that democratization level and they are able to really tone down the day-to-day noise then comes the ability to really move to the next level and we see we call it shift left we we we launch a product called wiiz code it actually allows you conceptually to shift everything you do to do Cloud security to the coding phase right right so now and only after you are you you got control over the noise in your Cloud that you have enough capacity to actually shift to the left and that's what we hearing from customers so how do we how do we take it to the left how do we do it earlier and earlier because now we know how good looks like tell me about how customers are realizing that from a benefit point of view obviously agility being ahead of security risk before it before you even you T um so when when when you're identifying security risk at a coding level I just imagine the productivity guidance are huge exactly and the the feeling that like the way customers would describe it and they would just tell you the experience is amazing okay but behind this it actually means that it's streamlined into the their day to-day it's streamlined in a way that they don't even notice it's not like artificial workflow for them it just stream throughout their day to day yeah it's it's very Innovative how they've taken the security component and really made it a part of the full development life cycle right it's almost like if it were if it were missing you think that the developers would say wait we can't move forward something's not here that should be here right so it's it's really changing that traditional model and bringing security to the Forefront and it's really interesting um that you're doing that uh there are different things you're seeing at the show that you any of our announcements that you think also change that came a little bit of course I think that in first I will add that on it's not only changing the dynamic it's actually putting Security in a position of technical leadership and that's something very unique when you think about it and just to TI back to your question I think AI was kind of a Tipping Point and we've been here at reinvent last year and this year we keep seeing that AI takes the of course a lot of attention if not most of the attention and AI is almost like the second wave of capabilities into the cloud so right it brings more and more development to Cloud right and when you ask about what we're hearing so yes we're hearing about all of these new Innovations and the interesting thing that security today while in the past was considered more of a blocker today security is the enabler because before we can start adopting the Technologies before before you can start adopting the Technologies we are actually in a position where we can say do we have the right guard rails to actually secure them and this is like one of the things that is the most exciting that now security can go ahead put the guard RS before the technology is actually adopted by the development teams and this is really one of the things that are I think unique in where security is today that we have all of this Innovation but at the same time we're thinking okay how can we democratize the guard the security so developers and Builders can adopt them fast as fast as possible I mean the whole mental model ran how how we think about security has completely shifted over the last few years and it for me you know that's an absolute Game Changer in terms of like you said seeing as an enabler rather than a blocker seeing security as being uh you know an accelerator tell me about um I'm interested from your point of view when you come to a show like this you're where there are a lot of announcements you're seeing a lot of things from other partners and and and Innovations how do you balance your own Innovation path and where you're headed and and and trying to sort of take in all the best of what you know new services are being announced and balancing the new you know opportunities for you to innovate and and accelerate tell me about how how you see that from your own point of view um customers are the best voice we need to listen to basically customers our best indicator of what we should be embracing into our ecosystem and how we should be leveraging um there are great examples even if with a Amazon Q right so Amazon Q was launched whiz is basically integr into Amazon Q so you can query through this on the whiz graph so that's one example another example is a win we call it wi The Whiz integration Network ecosystem we have more than 150 certified partners and it's all a result of customers basically coming over to whiz and asking us okay can you please create this shared use case together so we can innovate a great example we've just launched an integration with cyber Arch which is basically managing privilege identities going into a ws and we have this really nice uh joint story that we built with our mutual customers of how can we use wiiz in order to identify all of these privileged users and how can we actually leverage cyber arch in order to control the access so we can make it secure using the Cyber standard of Jet and provisioning these permissions so I think we can see so many of these Better Together stories that we can build with the ecosystem and it's all thanks to the technologies that allows us to integrate but also thanks to customers that are basically um asking us to bring more I think you said customers 12 times so I'm going to ring a bell for for our customers uh you're speaking our language you know we like to consider ourselves extremely customer and I I love what you said about um you know customers are our first voice if we go to our customers and try to tell them what they should do that's you know never a never a great start you know I'm I'm also fascinated uh it's it's been uh we've been talking for nearly 10 minutes and we we've barely talked about generative AI but I'm really interested in for you like how how are you thinking about I'm sure your customers are coming to you all the time and thinking about generative AI about what it means in terms of securing their generative AI workloads security and how they think about generative AI in their business like tell me about how you're having having those conversations with your customers yeah of course I think uh actually whiz has two heads when it comes to AI one we have the head of how do we help organizations to secure their AI applications and second we actually have the head of how do we leverage AI internally in order to improve we and customers are asking us about both obviously um in terms of how we help organizations to secure AI last year at reinvent we were actually the first in Market to launch the AI security posture management uh capabilities you don't need like it basically allows you to connect to your Cloud environment and then we can analyze all of the AI Services you're using and provide you with the security best practices out of the books so this is like massive H I would say ability of organizations to first and that's probably the most important identifying the discovery capability of who is using AI which Technologies are being used which applications and how are they set up in the environment that's one of the very important aspect of as security uh that we areow every customer to benefit on how we leverage AI internally it's actually very interesting to see how in one year we were able to embed into wi at least a dozen different scenarios in which we leverage AI whether it comes to autogenerating um threat H we just launched a whiz defend as part of wiiz defend it was obvious for us that part of the response to threats we need to provide AI based recommendations right that are very tailored to the threat we have identified if same thing about remediation I want to fix a configuration in a bucket or a database I can do it in a 100 different ways I can use cloud formation or terraform or the AWS CLI I want to be able to meet the customer exactly where they are so we can ask them questions about what's your remediation strategy and then AI can simply generate the remediation steps we have ai in the form of an assistant right like Amazon Q so I can query on the graph I can create policies using AI in a natur language this lowers the bar and allows more and more users actually to gain value extract value from whiz yeah and I and I would imagine you've wrapped that into pen testing right so if we take a look at you know what customers are doing to avoid security rest and use pen testing can you talk a little bit about pen testing and how this life cycle of learning and growing and bringing it from the developers you know line of sight and bringing it into pen testing to you know avoid R can you talk a little bit about that yeah actually I think this is also we can to the partner ecosystem because one of the things that whiz is doing very effectively it's actually describing to you what is your external attack surface and when we are able to explain the attack surface and provide you like what is there out like what is out there that can be attacked on your estate then we have partners that are leveraging this information and through our integration we are basically able to generate a Better Together story that they are able to try and Pent the environment and we it's almost like we can meet in the in the middle right they can show that they can access from the outside and we can show that we are able to find the root cause analysis behind it and I think that as we leverage more and more AI Technologies the ability to pentest from the outside becomes a better and better and smarter and it's less prescriptive and more I would say h explorative you thanks to AI Technologies and I think that we're going to see in the next months even I wouldn't say a year but in the next months we're going to see improving Technologies of AI probing into your environment in order to make sure that you are securing your basis and it's better that we do that before the bad guys do right yeah it's active it's active pentesting active pentesting I mean I I think it's just so fascinating isn't it just how the entire developer and development experience is completely being changed by genitive AI whether it be um you know documentation in you know in line testing pen testing all of the the you know the heavy lifting uh jobs that used to be so much work for a developer are really getting an accelerator and a shot in the arm uh from generative AI I think that like for me we've we've had this conversation a number of times this week with with customers and partners but anytime you have a heavy lift for a highly skilled professional There's an opportunity for a generative AI use case and so I I think we're just seeing the the beginning I'm I'm sort of excited you know to think about like 12 months from now we're sitting here I'm excited to see what's going to change this year as well because I I think that we're just getting started what do you think no I agree 100% every time there is a a task that requires massive labor that is repeated then we can ask ourselves how can we introduce AI in a way that can accelerate in the end the developer in our case or the security analyst H how can we provide them more tools to make them more effective and I think that in the end it allows us really to focus on the essence right so we can really focus on for instance choosing the right strategy considering what we know about the environment it can also allow us to learn a lot about a a lot more cover a lot more Technologies right so if you think about one of the big challenges we have today is how can we keep all of our developers security analysts up toate on all the great latest and greatest actually it allows us to overcome and bridge over these knowledge gaps quite fast by providing the right recommendation at the right time and I think that this is an amazing tool that will be integrated into again like we've implemented in whiz in a dozen of different use cases I think it's just a great tool to add in every single area and then we mature these capabilities over time and I'm sure next year we will be here and it will be yeah we're going to have a whole other things yeah and you'll have all new Innovations and things coming to the Forefront um we really want to thank you for joining us um it's been a really deep um an interesting conversation for our viewers on security and what's going on with cloud and The Innovation and pioneering and changes that you're bringing to the table U Michael any closing thoughts yeah I mean I you know anything else you've seen this week that you that you really wanted to share with our viewers anything that's really kind of surprised you or you've gone holy moly look at that I'll just say that AWS re invent is an amazing event and thank you for having it I think it's an opportunity for the community to come together and really H share the latest and greatest and uh you know interact in a one-onone so thank you for the opportunity of course for everybody who's at reinvent don't forget to stop by the booth it's uh very nostalgic and it's very well done and congratulations on having a very eye-catching experience to go over there I'm Stuart lowski from Industries live Michael Schmidt Yan ktia from The Whiz thank you thank you thank you up next we're going to play a little bit more games take a little bit of a break and then we have our afternoon session looking forward to seeing our viewers there and thank you thanks everyone some I'm there h good afternoon everybody from reinvent we are here at Industries live it has been such a fun morning and into our afternoon now um thank you so much for joining us we've had some incredibly insightful and uh interesting Rich conversations with our partners here around the desk uh with our fabulous hosting panel and we have more to come I'm really excited about the conversations that are happening over the next couple of hours but even morec excited that our favorite segment is back the fun game segment which is going to be hosted by Dr Karen hillbrand who's sitting next to me she's got some very fun and exciting games for us right now so I'm going to throw it over you Karen whose favorite is this yours all right is get to know your co-hosts better time and I'm going to ask challenging questions and whoever buzzes in has to answer the question which means that not everybody has to answer every question all right you ready I'm also pulling these out of a list of questions so who knows what you're going to get uh which celebrity have you met so far at reinvent Dr Karen hilbrand oh my God good answer I like that I will take that I will take that all right well no get to who else me what else um I I I I I actually remember that we had a special feature actually walked by right behind us yeah who was that Greg Pearson all I I met the hockey player you eel from the oh yeah he was HED by the stle cup the other day when we were we couldn't touch the cup but we got to stand by and take pictures with him all right what are your favorite apps now that can be either food or something that is an actual application this is very techy of me who's in I'm in i Instagram I'm an Instagram guy I post a lot really yeah really I would never have guessed that about you I post a lot of hockey oh then I'm going to I don't think we're Instagram friends I don't think you should be yeah are you going to actually say what your Instagram handle is on live so that we can all follow can all follow me I am is Fifth Line in hockey there's four lines and we are the Fifth Line uh is s l s F5 T line there you go okay super cool who knew so you were thinking apps like food like food apps shrimp cocktail what was the favorite thing you got to eat while you were here I had to think about that was technology H apps like my phone you're a geek ad it fantastic steak tart at the ARA last time is that good was so good took your 45 minutes to get there it did there is make no mistake there is great food in Las Vegas folks it is there is so much good food super impressed okay we got one app and one app there you go uhoh uh what was the best Vegas landmark you saw this week Addie he's got to say something here there we go all right okay come on Addie I think the favorite landmark is always the sphere now every time I come down oh my God I mean it it is just mesmerizing to look at it is a feat of engineering and and it just blows my mind every time I see it oh my God and you see like people just lined up along the street Tak your fathers a but no matter what's on it it's it's it's such a incredible I agreee very cool all right if you didn't have to work at AWS and you had all the money in the world what would you do with your life add's got that all right Beach all day long at the beach all day morning to evening Surf and D Hof sty would you work at the beach that would be the dream that would be right H I think I would do um like Hurricane Relief yeah yeah something like you know meaningful and deep that helps that is Meaningful and deep yeah and I've been a part of that up in clearand New York we we get a little bit of that and lot of and people get together to help each other so yeah how do you follow that I I don't think you do did you go to that volunteering station that's here at reinvent I'm going to go after okay good yes all right oh that one's not I'm not answering asking you that one was it end up in HR HR they would have been like running and tackling me from behind if I would yeah to be real what was your most memorable meal this week we've had food this week I know I know there been some forgettable on I have powdered eggs there have been forgettable ones there's been a lot of forgettable moments here eggs I I the St T last night was I went still on that I had French French last night French food so great yeah was really great I had a really wonderful with with our good friend Ron and Thomas last night the tough part about this you go to 10 receptions in a night have a glass of wine at each one and donate any food is or you eat appetizers all night you eat finger food and that's dinner can we mention restaurants are we allowed to sure oh tow to's to's great sushi samb now I'm getting hungry for Su samb let's go Zamba oh I'm going to take you guys now into serious land what is the one goal you want to accomplish in 2025 oh oh silence the room personal or work I don't care either all right I want to spend more time with my family oh that's so nice good for you is your family watching did you do that because your family watching might be but my son's going off to college I got a daugh when they're home I want to spend more time with them I agree Chris and I are both in the same boat we have our our youngest child is going to graduate from high school this year so I said to myself that this is going to be the year of yes unless there's a really good reason if he wants to do something go somewhere do something with me our our wives telling us that we spend more time together we spend with them that's not a good thing I think I'm going to give my age away Karen but we have a a grandson coming in April that is that is so exciting wow that is so exciting it's like it's like twitch parenting it's like all of the fun without the responsibility of doing it you know I love it it's it's like when I change roles from owning partners to supporting Partners I can get the partners wound up and then give them back yeah like get them sugared up in hand them back I'm very excited about that year that's I'm looking forward to that is super exciting I'll keep you guys you're up 2025 I I I'm going to give a a work answer I guess but I I'm just so excited about that Focus towards Industries and line of business I I am thrilled about the possibilities we're going to join up different part Solutions and it's going to be massively gamechanging for our our our Industries overall so I'm I'm just super excited about it it it's a massive change in the way we're doing things Addie you just earned PR certification you can now you can now talk to the Press yes that was excellent hold a bell forie there you go all right oh this is a good techie question do you tend to live in the past the present or the future I have a time machine I live in all of them oh my gosh I'm really fast really fast I live in the metaverse oh gosh okay oh prison definitely oh no the N of us I don't think I can ask you that one either on let me let me see that question I can't tell you I can't tell you that one and I'm definitely not giving it to you steuart oh no I also can't ask this one age related def cannot ask that question oh jeez this is like a a baseball question how how do you define success oh jeez Addy I feel like you have a prepared PR answer for this it's got to here it's going to be tough um I think success is is is actually finding balance like it's it's super hard to do but that balance in in when ever you achieve it you know everything else is more sailing I like answer that was really nice that was really nice okay what's the hardest thing you have done in 2024 hardest I rebuilt the boiler from scratch what a boiler my heating boiler you know for the heat in your house oh sure okay not work not work related okay I was like what does that mean and and then we have work rated things that Chris and I are working what's what's the hardest thing waking up to his slack messages every single morning consistently every morning east coast to Pacific I get it I get it he told he told me he loves them I do love the 16,000 steps I did yesterday at reain ventor right up there I think uh I think I need I need to do less of that that was it's been a big week these even in my most comfortable shoes it's uh it's it's a physical fate this week at rain I'll give you serious answers so good assimilating this new leadership team helping them grow and look into the future to help everybody's careers develop it's been hard and rewarding like unbelievable I would I would totally just to double down on that I for for me this this has been one of the best years of my career it's been it's been a an absolute roller coaster has been really hard but it's been so great like it's been just I I'm going to look back on 2024 for a long time it's been a big year but a great year that is super awesome Addie you want to add anything on that one oh no I I think uh everybody's kind of covered it but I think the one thing that I started doing differently in 2024 was just kind of pay a little more attention to health and like working out get get up a little earlier and it's the little little steps that I did each day I'm feeling more comfortable in my 16,000 steps this year than I did last year I can tell you that you got to give me the secret I think I'm what you wearing better shoes than me what is it I got to figure something out awesome well that is the end of our game show I am so glad that we have all these table cars I'm glad I didn't ask you some of these bad questions HR still has me HR still has me employed that's exciting I'm glad we still be part of the leadership team I'm so glad you are yes so stay with us for the rest of Industries live today we are going to transition into the financial services industry after this short break and remember every other Thursday in 2025 go put it on your calendars right now 8:00 to 9:00 a.m.
Pacific time and we're out of the game show G nice job guys nice job thank you Ken wonderful awesome I'm some me there H I'm h and we are back good morning good afternoon good evening wherever you are in the world we are live from Las Vegas at AWS reinvent 2024 with our first ever Industries live broadcast I'm your co-host Chris neerman head of AWS Industries and Solutions in our partner organization here with ADI the Bashi I've been with 6 and a half years and I've had the opportunity to drive partner solutions for across that time I'm part of Chris's team and we now work across the industry focused on Financial Services solutions for isvs technology Consulting partners and kind of bringing it all together for our line of business customers um and I'm with hey uh James Becker one of our technology strategists uh here at Kint focused mainly on the financial services industry um been in the space for about 10 years now across you know banking Capital markets uh and insurance uh also with me is hi everybody I'm Rand hunt I'm CTO of kin uh we're an all-in on AWS Premier cheer Consulting partner and we help people turn their ideas into impact faster you got and I'm just going to jump in you guys are too humble like let's just start out by talking about the awards that youve received that is massive first ever industry Awards we've given and you just took home a few right so the global FSI partner of the Year outstanding congratulations golf Applause here and the Gen industry partner of the year I mean come on you just got to make you feel good I mean I Kent we buas for hiring passionate Auto daak so it's it's fun to like get people who are curious and want to dive in and then we're also extremely lucky to have customers that want to dive in and use the latest technology because if you know we had customers that weren't interested in generative AI we wouldn't have won those Awards because we wouldn't have had the opportunity to build those things so we have the opportunity now to just build cool things with these customers who are willing to lead in and take advantage of the latest Advantage great customer Obsession that's why we get along so well we're both customer obsess yeah and if you apply that to the financial services space you know uh through historically we've started in the you know Cloud Foundation working up through infrastructure data and then obviously generative AI is kind of the new wave so um having that core competency and you know traditional Cloud really makes it easy for us to to translate within the same industry into those different technologies that are evolving and I think that's that's so important in the way kin's kind of navigated it you're flexible you're Nimble you're kind of bringing a challenging set of capabilities to your customers as well saying hey you need to push the front get get out there faster um I think something we should definitely I'm sorry I was going to say we kind of just jumped right in here cuz it's super exciting maybe there's a lot of folks tens of thousands of people probably listening hopefully we doing they may not know anything about kin maybe give us who the heck are are you guys so like I said we help people build things in AWS so if you have an idea or if you have a migration that you want to do we do everything from heterogeneous database migrations to uh moving from on Prem into AWS and we are Consulting Partners so we get hands- on keyboard we write code uh We've modernized everything from Fortran and Ruby to uhet and you know cobal and we help people just take these uh kind of Legacy systems that may have become a a little bit parasitic in nature instead of symbiotic and we help them revolutionize that technology and have it add impact to the business that they're trying to drive and the reason people work with a partner like Kalin is because they want to focus on their product uh this is what we said in the keynote yesterday they want to focus on their product they want to focus on building their own company and not deal with the undifferentiated heavy lifting of building a platform and infrastructure to support that product and we represent you know thousands of years of cumulative Millennia of cumulative AWS experience that we've built with our team team we have over 700 people certified and we're still growing and uh if you have something you want to do you're welcome to reach out to us we just really enjoy building cool things I love it that is fantastic now I I think something that's been really unique about kand is is the focus with which you've been able to drive value at your customers Financial Services you know there historically and and always a conservative and cautious industry but gen has just been so different in financial services and kin's right been in the Forefront of this you know they're engaging you they're they're working with you to figure things out would love to know how those conversations have been going what are some of the macro Trends you all have been seeing absolutely so I mean to your point around you know Innovation and managing that in scale or in in a in a financial services space you know one of the big things is making sure it's ready for production right so over the last year we've seen a lot of organizations go from you know I had 15 proof of Concepts and you know centered around customer experience or you know in the financial service based intelligent document processing in oldie but a goodie uh or you know more Innovative things like uh analyst AI type type Concepts right we're uh abstracting away the the manual interpretation of data we're offloading it to llms and using that as another signal in our ecosystem so so for us it's really about helping customers who have the business expertise and the understanding of their specific you know uh problem or space and having us come in and apply you know evaluation framework or best practice software engineering uh in a distributed system you know with 10 Lambda or 15 lambdas or whatever the scale is you know they have these traditionally these investment you know people or team members analysts who are working in a notebook or a specific you know very you know contained environment and when they're going to prod with these they're Distributing them in in all these different services and it's really about helping them uh essentially move in the right direction that way and making sure that they are comfortable putting these systems in prod uh non-deterministic at nature type of thing that's so important we're in a time when line of business teams are really looking for that clear value um it's it's there's a very interesting report by SEL that calls out that 40% of the technology decisions are actually happening with the line of business owner and so when we're talking about gen and you're kind of bringing it straight to business value that these line of business owners see I mean that's that's incredible so taking that proof of concept but then also taking that across to production I mean that's exactly what businesses ask for um you know we should be really thinking about these as repeatable plays and and patterns that we can take across customers um with that any customers or stories that come to mind like want to know that story how did it play out you know give us a a full picture yeah I mean we have two that I'm going to kind of talk about just very briefly and again they're going to tie back into that macro trend of you know how do we get the most uh the minimum viable tokens out of an llm architecture right so um the first one is essentially like I said the oldie but the goodie the intelligent document processing system uh financial institutions you know one specifically we've been working with have outsourced you know the that system itself uh it's extremely expensive and now with the Innovations happening at AWS and uh you know really they're looking to take that in house so they've built themselves this distributed architecture these different API crawls across TCH trctor bedrock and and some of the different Services uh bringing kin in to help them operationalize it uh implemented operational you know Vis uh visibility platform and essentially working through you know managing token counts and those different types of things um and the other one in a very similar a different vein but a very similar you know thread uh is is that uh um analyst AI concept right how do we interpret vast corpuses of in financial information you know in the space there's you know still plenty of PDFs uh and those you know traditional data data you know constructs around so how do we leverage uh in in a in a cost- effective way in a quality oriented way um driven from the business to essentially produce those outcomes so uh one of those situations we're we're coming in you know in the middle of the builds right and helping them get that through to produ uh and then the other one we're actually starting at the at the source of at The Innovation uh you know how do we take this technology and overlay it with our existing Data Systems and and ecospaces and and really integrated and look at the data through a different lens that's that's fascinating I mean unstructured data and documents have just been sitting in these organizations for years you know that that there's so much value in there and it's it's hard it's been hard to kind of extract that get it into the right context you you've kind of called out how the tokenization is also calculated elaborate on that it sounds fascinating it's pretty unique so one of the I was on uh another show a couple of days ago and we had this conversation about what are CFOs thinking about right now and we found that we you remember back in the day when we were first getting started with the cloud that we had to teach people oh look this is you know not Opex or this is Opex not capex and explaining how the elasticity would give them more flexibility and overall save them costs with the Advent of generative Ai and this uh per token cost where if those of you who may not be aware a token you can think of it as just a word or a unit you know a few pixels and an image um people were struggling to understand what is the actual cost going to be to implement this across all of my data and you know there there's one truism which is at any given time people are always going to want the highest quality tokens at the lowest possible price a as quickly as possible and if you're delivering that which makes it pretty easy to do with bedrock you can often you know win the workload but then you have to win over the CFO and help explain oh this is what our estimated cost will be and one of the things that we've discovered after working with uh a large number of financial services clients is that we can calculate a blended rate for most use cases and we can come up with what we think the the average cost will be that's not to say that you couldn't blow it out of the water if you used a lot of like very specific techniques and I mean if we wanted to get super technical for just one second one of the big advant es uh that we found is you know there's a lot of jargon that exist within financial documents um we worked with a A company that had a tremendous number of leases that they were analyzing and there's a lot of very specific legal jargon in that and uh some of the tokens that were being created were were overly large and so we find tune an embedding layer uh in a llama model to basically reduce the overall token count thus reducing the cost when we were performing generative inference on those workloads and I I think finding a way to highlight and show the cost difference and and when to use which model is very important for people to understand because it helps inform the architectural decisions you may make and as well as the application design decisions you may make excellent so you talk about cost you talk about cost savings this morning we we were focused meeting with Partners from media entertainment focused industry and we talked a little bit about cost versus Innovation and what customers were looking for and they had you know interesting perspective and it almost followed the cloud when we first started with Cloud which was conversation always starts with cost and very quickly moves to okay how do we innovate and transform what are you seeing for financial services you seeing a common path or you seen it follow a different path no I mean it's it's pretty much exactly that you know and I think last year was I would say the year of the POC or the year of the proof of value right every organization they they went to their businesses and they said hey give us a list right give us a list of things you want want to do and and where we've you know kind of seen that mold into is okay we've tried out you know 15 20 different use cases and we found three that are really really business impactful right and from there we're then evolving in how do we get to prod and again that ties back into the evaluation framework that ties back into understanding the cost of operation at scale you know Financial Services you know organizations they're not talking about 5 10 20 they're talking like hundreds and millions of of calls right so uh for us we very same space uh we see we think that you know moving forward again a lot of things are going to be moving into production in the next few years um but really absolutely that trend of let's let's work with it let's understand it and let's really understand where it's going to impact us from a business perspective and it's such a fascinating area I think the the the CFO is coming at this with a very specific lens which is I I I'm ready to invest I will put in the money it is not about the cost alone what I am looking for is Clarity of what I'm going to get from it yes and and I think this is something that we had done with a we we published a paper with the fir about 2 years ago and it called out exactly this which is what is the investment value of the technology I'm investing into it's something hard to measure and that that same Dynamics is just playing out in the Gen llm space I think you said this once before tokenomics did you call it oh yeah I don't I did not coin that term someone else to uh but yeah I mean we actually built a small pre-sales tool that we open sourced it if anyone's interested it's called Bedrock Battle Ground I can give a quick demo of it yeah and it it helps people understand the tokenomics because it breaks down the the price performance difference and you know I have a little uh financial services use case up here if we wanted to um oh yeah let's dive in and it looks like my internet disconnected we're calling it audible here hopefully our our our production crew can handle this here all right oh look at that awesome the they're good back there yeah there we go hopefully we're all connected so I'm just going to say you know this is basically I've got a Nova Pro I've got Nova light and I've got Nova micro up here I'm just going to make sure that these are all the right token counts and what I'll do is I'll just have hey write this list of Cs this write the CSV as a list of Trades um and I'll do I'll say like add something interesting to it as well and we'll see what happens and what this is going to do is it's going to query all of these models simultaneously it's going to stream back the response and the what we're able to do with the converse API from Amazon Bedrock is also get back the token usage and uh a number of other things which appear to not be happening so I'm just going to try something else here always with the live demo right always always and and and we're we're right at the heart of 60,000 people behind us across the Expo using this wi-fi so this coming through is but the there we go working there it goes so you know you can see Nova Pro is chugging along here it's you know creating the tokens at a particular Pace this is the largest model so it's it's taking a little bit longer then we have the CSV data coming from light and it's going quite quickly and if I scroll over here you can see uh this one shows a this Nova micro format shows a completely different format and keep in mind this is not a prompt that we would ever use in production this is really just for demonstration purposes uh but you can see it return first we got you know a time to First token of 490 milliseconds it cost us you know 03 cents and it out puted this many tokens and once this is done here we can sort of hover over this and we can see the difference in cost so you can see over here we've got Nova micro it's uh extremely low cost and it was very fast uh but we don't necessarily know the quality of those tokens and that was what James was talking about earlier is what is the minimum viable token that we can use as input as well as output to generate a valuable inference and so when you go back to that conversation it's a lot of prompt engineering it's a lot of work around exploring with the different models to take a multimodel solution to bring the right minimum viable token and optimize the cost and that's where we're at now it's become a little bit more of a science than an art I would say even a year ago it was still more of an art uh but now we're able to tackle things and uh This Is An Open Source tool anyone's welcome to go and play around with it you just go to Battleground t.com yeah and it's gamechanging because you know even organizations have such different objectives so so buy side firm in capital markets might have a very different economics on which which they'd like to use their tokens and they're willing to invest that that money and you may have a conservative uh Credit Union in in the banking space that says look my Dynamics are completely different and so I need to know that my token costs are under these thresholds so so this space really kind of is evolving but I think the demo is a great way to kind of show you the value and how to kind of offset that cost and that value between the two so pretty unique and and an evolving space that you just demonstrated it's so cool so we got a couple minutes left maybe one maybe two questions I can squeeze in here what are you what are you most excited about for next year uh for me it's really uh you know the evolution of the ecosystem you know it's been very fast and very furious with this technology with this with this thing that we're working into these very large organizations right and they're looking at how to adopt it and and and a lot of the if you look at a lot of the announcements from yesterday and this week it's really about how do we make it easier uh how do we abstract the model selection process a little bit from the user how do we how do we make it more cost effective how do we cash you know prompts and those types of things so for me it's really just watching the space evolve and actually making it you know uh a viable solution for those production workloads yeah speaking of announcements we've had just a few this week but what's the coolest thing you've heard all week announcement meetings doesn't matter going on in the floor what's just the coolest thing you've heard all week I mean uh as far as announcement I will say the coolest thing I've seen are those two robots playing chess over there that is yes it is very awesome so that was the the coolest thing I've definitely seen this week I you know at Kent we collaborated tightly with AWS on the development of uh olymp of Nova and we had uh a great time testing it and and working with it so I'm very excited about that I'm very excited about the other Bedrock features particularly prompt caching we have a number of different customers who will benefit from that and I uh am excited about the enhanced latency optimized inference mode about the aent fful behaviors that were exposed I mean there's like you said there have been a tremendous number of announcements and I know everyone on the kin team is already playing with them and I mean we've already put the the Nova models into our little projects and I can't wait for the the future but the thing that I think is going to be really interesting going into next year is the multimodal stuff yeah awesome and you're obviously very clearly tied with AWS cuz you're right in the middle using Nova right under and by the way how cool was it seeing Andy here on stage that was amazing having them back so I think we're out of time you want to wrap us up yeah absolutely I just wanted to say that I think this is this is such a helpful session right because we bring together the possibilities of chi you get to see a whole picture of what's evolving and the economics uh with Partners like Ken something that I must call out is Partners like kin actually show you so much value but they're also working seamlessly with our teams on the ground and meeting customers together and that's just helping us speed up in product development feature development and then showing those valuable demos to customers so I'm super excited and happy to have the kin team come on there's no one else we'd rather partner with fantastic I love that that's that's awesome and then we got more shows coming right yeah we got a we got quite a lineup so so stay tuned folks you're going to get some really interesting demos coming up as well from the other partners coming soon fantastic thanks folks thank you appreciate it me h some W there and we're back good morning good afternoon good evening wherever you are in the world welcome we are live in Las Vegas look behind you 60,000 of our closest friends out here live Las Vegas at AWS reinvent 2024 and we're at the Expo floor doing the first ever Industries live broadcast and we're so happy to have you with you I am one of our co-hosts Chris neerman I am the head of the AWS Industries and solutions team in the partner organization and joined with I'm Addy the Bashi I'm the financial services industry Solutions lead uh working across our partners our technology and Consulting Partners I've been with AWS for 6 and a half years and I absolutely enjoy building those Solutions and going a market with our partners uh and with that Daniel I'll pass it to you hi everyone uh Daniel Mar here again thank you for having me uh co-founder and CTO at drada Fantastic Dy want kick us off yeah absolutely um so one of the things you're going to see through these sessions is we're going to talk about how our partners are really helping line of business owners see value in financial services um this is about helping our customers combine our capabilities to solve real business challenges so one of the Fantastic examples we have today is with the dra team and and dra is so fascinating because of what they have What U record unicorn status um have been at the Forefront of comp unicorn I want to hear more about that so so Daniel I would love to know you know how did y all kind of get here uh the journey you've taken and what's the year been like some of the macro Trends you've been seeing in financial services and compliance yeah of course uh yeah real quick kickoff for What dra is is we help businesses automate their security compliance program and you might say what does that mean how do you do that it's around the automatic evidence collection The Continuous version you know side of that and uh what happens is you know companies are now using AWS and GitHub and go name your tool the 200 plus other tools that you operate your business on and we're able to go out and collect evidence from those understand how businesses are using these tools and keeping the guard rails on your compliance program so rather than someone doing it once a year maybe once a quarter at best we're all humans we busy you don't really do it every day but the machines can do it every day so we we keep a uh ensuring that that you're staying compliant uh throughout the process fantastic yeah and uh a little bit of the founding story I guess of course yeah so we uh myself longtime entrepreneur this is actually my eighth company I've started some have failed fast some went to you know success and sold or whatnot but uh in that Journey it was always you would get hit with the compliance Hammer is what I call it you know go name your acronym uh we had to do something in there and what I realized it was always uh it would slow like deal flow down and output but one we actually went and achieved a sock 2 report or we were uh gdpr compliant Etc it would accelerate deal flow and it was and also at the same time it would you know make the B business better you'd run a well-oiled machine so as we went through that a few times it was like wait a second AWS has all these apis wait a second GitHub has all these apis I think I can start automating some of this stuff you know the engineer brain turned on to me again so that's What dra is we really sought out to make boring easy uh the stuff no one wants to do that messy middle of compliance uh it's not fun everyone knows that I'll be the first to admit and that's what we sought out to do is go automate that fantastic are you seeing differences are you Global in nature are you seeing differences by country what what are you seeing around the world yeah we're approaching 6,000 customers uh we'll probably cross it here after the show but but uh uh no globally you might hit 10,000 there go uh no we're uh we're Global uh you probably 30% International 70 uh State side and uh I think the sock 2 process program from the aspa iso 27,1 those are probably the industry leading security uh programs but then you have the Privacy uh programs kind of out of Europe gdpr came out and uh but now you're also starting to see other regulations out of Europe in Australia even in uh Japan and so really understanding the local um needs of the local governments and helping businesses adhere to them simply so important yeah absolutely and and one of the main conversations that do come up is we we're seeing customers and financial services accelerate to the cloud but you know you can very much expect the C so and and this part of the organization get very uh Curious but cautiously curious about what's possible um so what's that conversation like for you what is what's the seed conversation that kind of helps them get confidence on keeping control while they're kind of rapidly transforming to the cloud yeah I would say on the SE Suite right everyone thinks about uh compliance or GRC their first brain goes to like engineering infrastructure how's our database etc etc and while true but it's kind of maybe 40ish percent of the process you have to remember there's people in the businesses devices assets uh you know everything in between that how you run your business so in the C of of GRC governance risk and compliance right we really sought out to automate that as we talked about but then there's also a Big R in the Mist which is risk and I think everything really starts with risk and so whether you're SE Suite whether you're in the finance side or customer side or engineering side it's about what's the risk to my org and how do we assess that and you know be real about it everyone does have risk so by identifying the risk whether it's internal or external with your third parties uh understanding a program around that and then uh the compliance process is a way to uh put guardrails around that and eventually help burn down that risk so you know whether you're a CFO it's uh you know there's probably going to be strong risks on on the you know how you're hiring uh the sales process uh the cogs or uh and margin to your business and then working with the respective units uh to to make sure that they're understanding the risks of their own you know parts of the so you've got your persona based hot buttons CFO or say line of business executive in any any any form yeah and and you know again like people really think oh that's the C's problem or the seo's problem and maybe they're The Operators but really it's the whole business uh to is you know needs to be paying attention and that's so unique because I started my career years ago when I was in a in a in a big four consulting firm and I remember doing these processes completely manually I mean we would literally have screen grabs and and notes and check it out and say all right I think I have a view of this and and we did not have a whole picture so so Automation and just that 24/7 ability to capture that picture is so important for institutions uh tell me more about the automation side I think that's the fascinating aspect that's where the industry is changing absolutely uh so you know like we said Addy said it's uh people have checklists and you go through the process and you have meetings and screenshots and tickets and and and you do it once a quarter at best and while great it's better than nothing it's uh it's really these four snapshots in time but you have a program that you're saying this is how I operate my business you don't operate your business in four Windows of time in a year it's every single day in every single moment and so you know using uh cloud services it's allowing to to scale uh at a you know cheaper cost cost to be able to do this stuff compared to years and years ago so we're able to a really let's see easy example here for everyone to maybe understand at AWS there's a service called RDS for databases and we're able to go ask with a very limited Ro Set uh the security audit role and say hey AWS tell me about all the databases in this account right and not so much the data within but the configuration so looking at encryption network settings uh access things like that and say hey you know what developer spun up this database they were doing something and they forgot about the you know Ingress Andress rules or whatever whatever it may be and uh it's like yeah you don't want that publicly available on the internet hey something's going on here I'm going to record it go fix it so that's one side of it uh the other side would be more around the security Assurance side so all the hard work everyone is doing to get sock 2 compliant and ISO and gdpr and go name your acronym I want to showcase that and I want to make it easy so there's a thing called a trust Center that that you know we've been working on building out and it's a publicly available website for all your prospects and partners to come and kind of get it themselves self-service so around the automation of that cuz uh I'm sure every ceso and and uh legal individual watching they probably sign these ndas almost every week uh to say okay here's a you know you know at the NDA okay here's our stock 2 report you can review it do that 50 times a week or a month or whatnot and let's just automate all that let's continue to find every single part in the whole process where where humans are doing something and how can you automate it so I viewed as an ASM toote right I'll put my math app back on I viewed dra as a big ASM toote and how close can I get to the line of full human automation of this whole process probably never get there just like an ASM toote but I'm going to try to get as close to the line as possible like yeah you so you talked about the personas within the company and I like that in the way you described it um Enterprise customers midmarket what's your target audience what's your Target customer do you have a preference or is it just like we just go any it's interesting a lot of I would say uh you know marketing has a hard job at our pro at our at our company cuz it is almost anyone is anyone storing data in the cloud which nowadays is nearly every business uh but we do have our verticals it's um you know a lot of SAS security uh we're even finding entertainment starting to be a big one which is fun you always see like should have had you there this morning some of the NFL teams and you know things like that so those are those are fun but uh uh I think the idea for us is we have a big base of the SBS because what's happened is they're trying to sell to say the bank of americaas or something of the world and they're getting hit with that compliance Hammer I brought up so their cro or whatnot are going to the CTO and saying I need this report tomorrow so we go help them Shepherd that process that they've never gone before that's a big chunk of our business as well and then as we've been growing uh we're about 4 years old now and over the past couple years we've been moving more and more up market and it's been fun to see the average customer size grow and grow every month uh so now we're really what I would call the mid-market uh at like kind of large cap those like you know 500 to 5,000 type person companies uh is where we're going we definitely have some of the Fortune 500 but we're really trying to nail that midm market uh where where teams need to do more with less you know instead of having a big 50 person compliance GRC team they maybe have two or three people so how can we give them tools to a interesting I hadn't thought about the smaller companies trying to sell to bigger companies and the burden that a bigger company could put on a small company they just consume them if you can make that easier for them yeah make the boring easy I guess right we get t-shirts made with that say there you go then that's going to increase their probability of selling and engaging with these big companies who can just just consume them in all their time and resources and when we think about the sectors right like financial institutions have Regulators who are watching them and and what they're asking them is look are you on top of this are you keeping controls and so when when these financial institutions are looking to the mid midsize firm supporting them their speed of innovation needs to be fast but it cannot be F unless they're compliant and so when you've kind of democratized access um you've really helped them kind of help support these institutions move faster and and kind of help them keep regulation as well so it's a fascinating space but it democratizes control and allowing that Innovation for the larger institutions as well I love that word democratized we even have one of the engineering groups is called the democratized group okay for that uh so all the product lines that help democratize compliance that's what they focus on fascinating yeah um what what's coming up because you know this is such an evolving space automation will continue to rise how does gen kind of all fit in here does it is it an enabler do you do you does hallucinations impact you in these scenarios what's that picture look like yeah uh with the new wave of gen coming out it's actually a perfect fit for what we do in GRC which is great great timing for us and the customers of our product uh you know if you roll back maybe a decade or so ago uh the the big scale teams that were doing AI machine learning right or the big advertising groups Google Facebook Etc uh and those classifiers it's like okay show this ad or not or how's this person get classified in the world of GRC it's all language it's giant policy documents and control language and security questionnaires and and so that that ability to process the text get context and uh um you know uh statistically understand what's the what's the next outcome right that's what LMS are and gen AI is so it's been a perfect fit to us so what we've been doing is finding again back to the point of where are people doing things manual and and sprinkling those in those workflows to make their life easier if you're doing a third party risk assessment and you have 400 vendors you have to go you know reach out to those 400 vendors every year review their process that's a lot of time and effort we can run models on that summarize their sock 2 reports and you know within a you know 2-minute window now I can understand as a human Hey where's the risk do I need to go talk to them about this or record it in my risk process or whatnot so those are one examples the other one is yeah around security questionnaire automation let's be real sure we all don't like them and we all want them to go away but they're going to be here so uh I'm sure a lot of you have gotten these uh 500 question questionnaires coming in and you got to fill them out to close the deal well running through a process we can infer we get all the data from the inside out right we're connected to AWS and GitHub and Google and OCTA and everything and so we're under able to understand how you run your program to better answer those and so what might take you know four to sometimes 24 hours maybe now it just takes a 15minute review and uh check the box and go interesting and and you know this is so Daniel you've done this a few times you said you've kind of created firms built them gone to Market um how do you think about your partner Community how do you partner do you work with consulting firms do you work with isvs how does that all join up in in in your view yeah the yes yes and yes is the answer uh I remember when we were uh interviewing actually our our SVP of Business Development Kevin creal and he came in and he was like okay what are you going to do for this business how are you thinking about partnership and he said I'll tell you it's AWS it's AWS and it's AWS and it was like all right will tell me more like why why do you think about that and I think the partnership with AWS has has been instrumental to Our Success uh from every facet from the partner side customers referrals everything uh Marketplace so that's been a big piece and what we notice is going into this space there's competitors there's also incumbents and no one was really hitting the partner side of it uh so what we decided is over invest a little bit in there uh in relationships and process and it's worked out very well for us that's awesome I I think this is something that I think Chris our teams really helped with as well we we really are at the heart of allowing our partner communities to come together so something we want to encourage is you know dra has specializations for financial services we have the financial services competency and specialization and something that our partners get to do is the benefits of engaging and interacting with that entire community in one place so whether you want to work with a niche SI that kind of extends your reach in another geography or a large consulting firm who at the strategy side and enabling a seeso to kind of think through the whole thing we're we're happy to kind of bring that Community enabling you to accelerate and of the tens of thousands of people watching this right now what if they want to do business with you what if they want to partner with you what what would you tell them like what are you looking for in a partner what should they be thinking about going ah I'm a great f for drada because of what yeah I would say two sides one is for your own company everyone is doing a security program right you should be at least and so dr.com that's easy to find us uh we have an amazing staff to take care of you and Shepherd you through the process understand your problems how we can solve it from the partner side especially like the msps out there and uh you know isps and everyone is uh we work with you too on that side there's a separate unit and process to say hey I'm a mssp and I have 300 clients or 3,000 clients I need to go help them I need to help myself and sometimes we can reduce that burden you know for them by 30% imagine the you know the ROI there and the the margins F so so so call dr.com hit or just email you call easy to find easy to find daniel.com so I got I got one more time for one more question and we're going to have you close this up here bring us home but um this is a big event and this is your first time or no no I've been here four times four times okay wow I'm a vet so you're you are a vet what's the coolest thing you've seen or heard or announcement all week yeah I would say I forget the the name of it but it's on uh the S3 side actually it's really exciting being able to stream data in and instead of having you know aggregated data in a warehouse like the amazing tools like data bricks or Snowflake and having engineers and analysts write queries against it we're going to be able to do that in S3 now so kind of reduce the footprint of uh you know your your warehouse and but but still be able to kind of aggregate on the engineering side analytics around how the product usage is or whatnot in S3 is super exciting I love it it's awesome it's such an evolving space like the whole data modernization journey is just transformative and our customers are constantly looking for support they're looking for how does the S3 join up with the warehousing partner the compliance partner kind of brings it all together and I think that that multi-party play is I think what they're looking for it's it's big time so anyway bring us home we got a minute left here yeah so we're really Keen to kind of do more of these right we want to get our part together and and each each week uh each every other week on Tuesdays we're going to do our 8:00 a.m. pstd session so please tune in to Industries live as part of the partner live series um and and we're going to keep getting you our partners and our multi-party plays to support uh Daniel any any closing comments on your part oh man uh let's see I would just say we're here for you whether small or big uh we serve them all and uh we really like I said in the beginning we make boring easy we make boring easy yeah for our Mutual customers which is really the outcomes we want to drive with them and then folks stay tuned because up next we got Michael down from neo4j you're not going to want to miss that one fascinating story with yeah thanks folks awesome thanks everyone me love la there I'm and we are back good morning good afternoon good evening wherever you are in the world today we are live from Las Vegas at AWS reinvent 2024 give me a woohoo woohoo and find us we got 60,000 of our closest friends back there and we're at the Expo floor for the first ever Industries live broadcast and I am one of your co-hosts Chris neerman head of AWS Industries and solutions within our partner organization joined with adashi I I'm part of the industry Solutions team and I work with our partners across technology Consulting building those line of Business Solutions that can apply to our financial services customers and with us is neo4j Michael thank you very much yes I'm Michael down I head up our financial services technology which is basically my role to make the magic happen within the banks been here at Nia now coming up to three years before that did the same role at elastic where we flatten the data versus now building these amazing graphs and then before that I spent uh time at Barley running around the bank solving problems so it's I like that you make the magic okay t-shirts made we make the magic happen at the banks yeah yeah and so one of the fascinating bits about neo4j is it it kind of breaks open the concept of the graph right you're the leader in the space a massive presence and incumbency within the large institutions um tell us a little bit about new 4G graph databases at large just for the audience to kind of get an overview yeah sure so like graph as a concept has been around for since the 1800s right but when you think about graph databases and now knowledge graphs which we're hearing a lot about especially with you know gen this new kind of revolution of storing our data in a totally different way is is is providing incredible power for the banks and so as a graph database we think about relationships this Contex of data which Before You Stick either in a nosql database or you're sticking in a relational database but there's no context of that idea of the things being linked and so a near forj for us it's about linking data that strong idea that you know in the concept of finance that a person has an account and that account has transactions and so modeling that data provides incredible Insight which we can go into yeah and and and the interesting thing right and Chris if if you're not a big fan of graph database I wasn't until I understood neo4j um it's it's the way our brain work works right it's it's when I have to think about something I'm kind of saying all right how does that connect to that other thing so it's a it's a point which is the dot and then it's the line that joins it up and and that entire network is kind of how the the brain functions so when I saw graph databases at first you know I was thinking about it as is this a complicated subject but it just made so many ideas and Concepts so easy to understand um and and that's why there's so much adoption of graph databases in financial institutions they're kind of finding the relationships in the data whether that's through fraud and financial crime whether that's customer recommendation and in 360 scenarios in banking and capital markets um Michael what are you seeing happen in in the financial services space with4 yeah so for for us like our first introduction and so this is the thing I find amazing about technology and and finances when you think about banking like what's the most important thing to a bank like transactions if you're talking about retail banking is transactions and customers and so the first use case we kind of get really useful and I think this has been you know we've been so used to kind of breaking data down flattening data and so so when people now think about adopting a graph that idea of sending money right me sending you money and the way that's kind of built and and modeled in a graph makes total sense and so the first big use case we actually get used for which you think is quite amazing is fraud right because the way that we model the movement of money which blows my mind like the use cases we're doing in both real time and and transaction monitoring is insane but the bit I love is you start to see the penny drop like and we have this concept at near like once you see a graph you see graphs every yeah that happened with me that happened with me and and but we as as humans we are very good at pattern recognition and a graph is exactly that we will show you a pattern right whether it be fraud whether that be liquidity whether it be trade settlements right they're all patterns and uh yeah it's insane you give that to the analy for the first time and they see this like money mule I'll tell you a story we went into a bank in the UK and we went and see the fraud team and when I say fraud team these were the the the guys and girls who were going out not inside the bank they were going in like going out and finding these criminals they're all EX kind of you know you policing Etc and they came in and they said look we've we've just found this criminal Network which has taken us we've been doing this and working with the governments etc for oh over a year and he said you want to see the network and I'm like yeah brilliant show me the network be awesome and he came out I don't know how he got this printed but he it was like a roll of wallpaper and he rolled this thing out and it must have been at least 6 to 10 ft long and it knitted together this criminal Network and said like wears that data like it's relational database but why I like why are you modeling it here then as a graph and this is when because it's like cuz it makes sense it's easy to understand right understanding these patterns and connections between two criminals you never thought were connected but suddenly they either you know they're part of the same company or they've sent money to each other or they're you know four degrees of separation suddenly that's all there and and the interesting part is like even if you see a movie or James Bond scene you know you're going to see that when they're trying to show the globe and and and something happen as a ring you actually show them as graph databases you're actually showing dots and lines bring it all together he just made me think of like those movies where you got a a wall of like yarn from this to this to this and pictures everywhere my head's about to explode but this is this is the Easy Button exactly for this EXA I'm going slightly off topic alth I here to talk about financial services we went in and we're working with Bing and we got taken into this room and there was this screen and it must have been 30t high it was massive right and it it was like the government's knock and it and it was powered by the graph to connect all these things together right and when we talk about policing he like well how the frauders and everything it's all about money again so they were knitting together policing and financial transactions to understand again these networks and and that and and the interesting part is right even our on understanding of these right when we're putting those lines in joining them up our brains have a capacity and a limit but graph databases do not they're able to par through history they're able to pass through circular rinks in which any fraud can occur so when historically fraud occurs when you know they're kind of put a party in between and and and you know transferring something that shouldn't be done but these institutions are constructing ways to really make sure that they're protecting their customers by applying graph databases um how are you seeing there any examples and case studies that you've kind of had with AWS in this space yes we got obviously with AWS we've got a reference architecture out uh that we're both kind of working on with regards to kind of that adoption we have organizations like NatWest uh we've got you know number of organizations here jpmc who are all using AWS as the core right and again their first transition is normally fraud right because it's a transaction and then we get into liquidity analytics and other fraud parts and this is where then the fraud kind of comes in so you think of fraud is multiple different kind of business lines right you've got real time fraud you know transaction monitoring AML kyc fundamentally they're all talking about transactions and people and it's just like that additional piece of information that then brings another context right and and it's insane to see then that kind of trickle effect and for us what we're building we want the organizations to have is this like data asset right unlike kind of out the BX of Solutions we are a capability and we want you to be able to use in multiple ways and this was the example of One Bank who started with fraud in the UK built an amazing transaction monitoring system to replace the likes of actimize and and other tooling and um and the next minute it was used for liquidity analytics to understand like where is the money going why is the money leaving the bank right and this was all because of the Silicon Valley Bank incident and obviously they basically liquidity where did it go and next minute they're using a fraud system to build and understand where that money is going to how can they then protect the bank or provide the right services to retain that liquidity inside the organization and it's such a massive space because many cios and cdos they have to focus on false flagging so when you're running systems like these you often have a challenge of too many flags saying well I think I found something that's fraud I think I found something that's not accurate but that also overwhelms the system because you just don't know the connections are actually accurate or not and so the human being in the process is overwhelmed unsure which one's the actual flag and which is not and so graph databases really help here and when when it seamlessly spins up it it makes their life easier totally and and so the thing you like take away is like when I joined n forj and and obviously coming from my banking experience and and I was told with a graph it's the only database where you can ask for a shape of something so you think about we all talk about data as a shape right like things are connected we've got this flow in our case money or trade settlement or whatever it may be and you can ask it you can't you don't tell it where to start un like a nosql database you say I need you to start with this key or a relational database the same I have to hit that index near for J you can say this is what fraud looks like this is what transactional fraud looks like go and find me anything that matches this shape I'm not telling you where to start you go find it for me and this is where we're starting to either augment or replace these kind of Legacy systems that are backed by you know relational databases because they don't scale and you can't ask this question and you look at regulatory change that's been driven into the industry to protect us from fraud and it's getting so much clever and and you know you look at what's happening in order to kind of stay up with this and and and there was one bank and they they their transaction monitoring system fires 14,000 alerts a month right because they have very rigid if you see this do that right and what they haven't got is context they haven't got this behavioral understanding of like do I send that money to that you know one of the examples is to a highrisk jurisdiction right if I send money to a highrisk jurisdiction that will get flaged right but if I send money to harest jurisdiction every month give or take the same day give or take the same amount like is that anomalous now or is that normal behavior for me like the first couple of times you're going like wait a second Michael hasn't done this but by the 6th the seventh the eighth when do you go actually this is now normal for Michael and this is the big thing the graphs bringing is this context awareness which then fees this whole gen and other and context is so important because that's that's what drops those false Flags right it it it clarifies saying that well this is normal this is not abnormal so so let this system flow um but that same application applies in customer 360 so personalized experiences are also a graph problem that gets solved so seamlessly we basically have the possibility to say all right we seem to know what Chris likes to do um what Michael likes to do and then we kind of say all right there they're very similar in in what they're trying to solve and that's also then further extrapolated by gen what are you seeing and what upcoming in this space so the big one for the banks is around hyper personalization right we want to be able to come to that person talk to that person how they are interacting with us so for example give you a very simple one if I spend a lot of money on renewable energy and green and everything else the last thing you want to recommend me is like to go and invest in certain you know oil and gas or other things even though they're going green and everything else but there are certain patterns to my behavior that obviously if you were to recommend me a portfolio that matched my behavior then it's like a no-brainer right and so what the banks are trying to do is you've got you know large organizations who have investment Banks corporate Banks retail Banks and and and they are trying to bring all that data into one place so you can imagine I bank with now west I go to my I open the app and I go in and it says hello Michael and you ask a question so the example is today if you go and say I've got fraud okay I've got a problem with a transaction it'll go like which card is it a credit card or is it a debit card it's like well I don't have any credit cards with you like it's only going to be a debit card because I have a bank like a bank account and so the idea of the graph is now bringing all of this context of Michael Michael's accounts loans and mortgages maybe in other parts you know the investment banking side to then bring this context so that we can then create as ifone wants to get to this hyper personalized view because we want to provide that you know the executive banking experience to everybody yeah and you look at some of the advancements happening like Alibaba with alipe is insane for this right because of the way they've connected like alipe to the ant fund and and other ways of doing this they have just merged the two things together and this is what the banks are trying to do with all the Legacy Tech and with everything else is how you know we're not going to be replacing the main main frames anytime soon so how do we augment them with new technology where we're still going to run the banks on this technology right but how do we then work with the likes of yourselves and with near F where we can start to bring bedrock and and gen and then near forj as a partner and then have this ecosystem where you know there's going to be a transition and all these capabilities so it's really interesting but this hyper personalization and also addressing youth is where all the kind of the focus we got two questions from uh from online viewers y so let's take one from Steven neo4j have you considered application to public blockchain analysis yes so this is a you know one of the things that we're again back to the fraud use case people are very quickly kind of cing on to is when you you know for frauders what they're doing is they're just like right instead of me now sending you money and we're part of like a you know fraud ring what I'll do is I'm instead of me connecting you I'm going to jump into the blockchain fire around a few transactions and suddenly somewhere else it's going to pop out back into your account right and so there's this this concept we've been working on with with organizations and and this is where like depending on who the the organization is a bank can only see their transactions right if I am nwest if I'm HSBC if I'm City I only see myself right but this is why we also work with card providers and Merchants and and and you know like Swift and MasterCard and Visa Etc because they don't know who I am but they now know where all the money moves and so you look at some of the legislation that's happening around AP anti- push uh payments which is new fraudulent this idea then of like the blockchain like it's insane because you can then say right as soon as we like get the ability to say right we ever seen Michael go into this blockchain account and we know that this other criminal has gone into this other blockchain you know address can we find any way of getting between these two addresses you go work it out it's an Incredible use case fascinating awesome and and I think there's there's other aspect of it right which is this these are the line of business challenges that we can solve for in finan cial services but there's also the the the day-to-day aspects of allowing this the breadth of data that they have just to all come together applying grafts um we're seeing so many interesting applications coming from customers where they're saying unstructured data sitting in this part of our bank and then we want to combine that with other data how does the graph help with kind of bringing Ai and gen components towards fully assessing and addressing the data repositories that they own yeah so this is you know interesting you look at the legislation coming out and the rigor on understanding not from a customer perspective of what's happening and who's Michael Etc but more from a system perspective now which systems are dependent on other systems if that system was to go down which is like online banking or a trade settlement system well what does that then impact and the flow of data and and we're seeing some really Innovative use cases that the actual first use cases like you know with Nat West for example they're massive AWS user right and they they use incredible amount of your tools but getting and democratizing that dat is is critical for opening it up and and and allowing people who are in the business line who may not necessarily understand what the data is like what is a table how do I write SQL but suddenly then being able to say like okay show me liquidity that goes to a fintech boom you're just going to go straight into transactions look at the payments categorize the finex right I can tell you top five is XYZ and so this data and data quality which we're hearing a lot about is crucial but also the flow of data and so we have have Partners in the room here today who use NE j under the hood for data lineage right and we have a a gr strong use case again together where we have organizations building that understanding of where does data go How does it go how does it move when you then you know for many use cases around data jump realization but also when the regulator goes can you prove where that number came from when you reporting trades Etc you just go in and say can you show me where that days came from and boom we won question super cool so we got a couple minutes left and I got two maybe obscure questions for go for uh first off maybe this not so obscure what's the coolest thing you've seen all week announcements meeting what is it yeah well obviously being in the knowledge graph space yesterday sitting there in the The Amazing room this my first time actually Las Vegas first time here which blown my mind just sitting in that room alone was incredible but then seeing on the stage talking about knowledge bases and knowledge graphs and the concept of knowledge and the way that we are now using it it's it's incredible because n forj has been on this journey for a long time 14 years and now we're seeing this hype of knowledge yeah that was to see come in your way right and it's a Tipping Point it's a massive Tipping Point in the industry the graphs have been the answer but now there there's a breath of understanding that's really taking shap really interesting and then I got it where did the name come from near for J yeah so like any stter right You' got to have this kind of wacky name and uh NE forj was because when the founders were kind of creating the company they all love the Matrix so Neo is near from The Matrix Cypher is Cipher from The Matrix right and so yes that's where the name came from the 4J was cuz it was written in in full Java um but yes there you go yeah your symol is your little rabbit right follow the White Rabbit follow the White Rabbit so why you bring us home yeah absolutely so I I think something that I I really kind of caught from this this excellent set of case studies you shared Michael um there's so much to do here there's there's business cases and use cases we apply we also are able to really combine our capabilities and new forj is a financial services competency partner you're working towards working uh and Building Solutions that are listed on Marketplace uh new 4J has actually published a series of architectures around fraud and fraud detection uh upon with blogs as well as on Marketplace as well but uh what really excites us is how this is all coming together uh the possibilities that NE for can do the Consulting ecosystems that kind of shape their capabilities around you and all of it on AWS kind of making it really easy for a line of business buyers to solve those problems seamlessly and kind of Drive value uh to their business uh in a very Rapid Way um so so thank you for joining us I think this has been excellent as a specific session um and just kind of closing us out uh please join us into in this series as we we do it every Tuesday uh at at 8:00 a.m.
PST and and this series is going to go all throughout 2025 and this is just the start so log in to kind of understand all of those keep coming back we're going to hit many Industries absolutely so many more and what's up next we We join us for tagline trivia we got another game coming that's be the well it depends how you define fun but it's going to be interesting but this is what this has been a lot of fun thank you so much appreciate it thanks everyone thanks for joining us folks h some w turn me down turn welcome back to the show floor at reinvent we are taking a little break from our scheduled partner content for a fun game and now I have to say whoever was the person that commented that I didn't answer any questions in the next round or last round totally appreciate that because now Addy gets to ask me all the questions you see the rest of our co-hosts went everybody's gone you are in the spotlight now this is going to be this is going to be an interview it's going to like let's dive in I know everybody else is adding like industry value I hope you as ask me like easy questions that I can answer easily too it's going to be fun and and please if folks are writing comments please send us over if you have any questions to ask Karen Dr Karen H Brown um all right so first one Karen are you ready okay um which fabulously impractical car would you like to own oh that is the best question okay so I love F1 and F1 was just here in Vegas last weekend so if I could own a car it would be Carlos signs's car the last race that he is racing with Ferrari if I could have the car that he is racing this weekend in Abu Dhabi that's the one I'd want oh my God that is that's a big I didn't even think about that you get a whole pit crew just to maintain your car that is truly impractical but oh I love it I love it I've been waiting for this all day yeah I I impractical car you know I now that then you kind of set my mind in motion now you know an F1 car with a whole pit crew if I if I had to get a completely ridiculous car like you know in the old James Bond movies they had those cars that would become submarines oh oh my God that would be so cool okay that is epic like it doesn't even exist but if it ever could right you know what everything exists with Gen all right yeah I could I could get a picture I mean I could totally do that you could actually make it look like you're driving it you could be underwater we could probably whip that prompt up here I have a project right now in my mind going oh my God okay I love it awesome all right next question all right this is this is uh this is a this is an easiest one okay um where would you most like to travel so I'm going to expect a very creative answer because it's a straightforward question I think oh okay so I'm going to answer this one as like a super super call out to the Mountains View High School cuz right now my son is on playing hockey and I wish I could time travel and actually be watching him play hockey for the MS view hockey team so shout out to Ms view in Minnesota woo um but actually then after that I think I would go visit my cousin he's in Chile right now uh breeding seeds for agriculture and I love going to actually see agricultural things when I'm going on trips so you'll either see me going into a Vineyard but not for like the reason of a wine tasting I actually like seeing what they're doing in their like irrigation practices super nerdy my my trip would be to go to Chile but you've opened up a very interesting subject folks Karen has the most fascinating stories when it comes to Agriculture and the Automation and iot that you've been doing in this I mean a few minutes or a few seconds just about it that's fascinating space you're okay I will say so this is actually the reason that I joined AWS is I'm a fourth generation farmer uh have grown grown up obviously in agriculture and I joined ad of us to lead the agriculture industry segment because uh on our own family farm we have been using about seven different platforms for precision agriculture to help improve our farming practices and increase our yields and all of those were built on AWS and so ton of fun absolutely love working with AWS and all of the amazing um platforms and products that were built um really improved our yields and I will say the only downside was that my dad is very excited now about our autonomous tractors and so I lost some of my like really exciting driving back and forth time so now I get to use GPS kick it in and be like I can listen to a podcast I can catch up on my AWS learning all that kind of good stuff okay that was nerdy if I yeah if I wonder if I could travel like I I don't know about travel but I would love to teleport someday just we're waiting for the day like you know Amazon teleport like where is that that should come soon hey 2025 reinvent you we've got our first naming convention you heard it here first no it's going to be embargoed soon no go ahead all right all right next question um if you could appear on any game show which one would you choose besides this one of course cuz we're like a 10 on 10 why do you have to take this one wait cuz I'm like this is like the best game show um oh boy uh Wheel of Fortune oh easy I grew up watching that with my grandma every day we'd get off the school bus and she would be watching Wheel of Fortune and I would try to guess and she was like Wicked amazing at it amazing that is so interesting I yeah whe of Fortune so many years watching that right just growing up oh my God yeah um I I actually um Who Wants To Be A Millionaire that that was such a Big Show and then they had a version in India called K karati which was also fascinating and the whole country would log in and be like I need to know what's happening and it was it was essentially trivia so you come out of it like smarter so yeah okay I like that I like to show that you come out smarter all right oh this is this is a heavy one folks um what's your proudest accomplishment oh my proudest accomplishment wow um work related proudest okay so I feel like this is this is a trick question um it is that I have an amazing husband and two children and they're wonderful that's such a good and correct answer okay now should I the second one yeah one more thank you Andrew hiow and Andy and Reed um the work related I would say the most exciting thing every year we get to do really really really cool things um I think that some of the most impactful things I would say are absolutely in the agriculture segment from from what I worked on in the past where you starting to see see it scale and that is so exciting to me when you think about small holder farms and being able to change the way in which they can receive financial pay it's the Clashing of both of those Industries I was just able to go see in Singapore uh they were talking a lot about micro buses and that is absolutely what agriculture looks like in so many places but being able to receive financial transactions or payments especially for people that have no identity uh it's really critical and I am so excited about the work that we've done in that space and so many partners have built Financial Solutions for that audience and I just that absolutely is energizing that's fascinating and and it's so important one of the one of the unique things that happened when I kind of think of I was thinking of proud accomplishments for me when I was like it has to be something that's something unique and that that was coming to my mind and um this was during Co and you know somehow you know I've been I've been an engineer I've I've been someone who's kind of been into the data but it's all of these tasks were always kind of cerebral you know the nature of what you do is is very um think oriented and then the other side was Sports and that was that was great as well but it's very you know rule bound and so during Co I had this opportunity to completely try something new and I started building furniture and really cool and it was it was gamechanging for me because there's this tactile pleasure in kind of just taking a piece of wood and kind of trying it out and and kind of made a table it's my coffee table even today um so cool so yeah that that that kind of is I was proud to kind of create something from scratch and and I think yeah just takes that little bit of time and and and just that dedication kind of gets done I feel like that's a leadin to every builder ever at AWS so most of us like to build something yours happens to be Furniture as well as the technology and I think that brings us to the end of our game show time yes so let's get back into having a partner come up here we'll be back in about 2 minutes live from the floor of reinvent see you soon some I'm me down h h oh awesome welcome back uh to the show floor at reinvent wherever you are joining us from in the world we appreciate you're taking the time uh and joining us on our first ever day of Industries live Industries live will be uh streaming all of next year on Thursdays every other Thursday so please mark that down from 8:00 to 9:00 a.m.
Pacific excited to have everybody here with us today that we had as partners so far and excited to talk with cockroach Labs now so I'm Dr Karen hildbrand and I lead our Solutions Architects at AWS in several different Industries including Financial Services Healthcare Life Sciences Telco media entertainment games and sports and I am pleased to be co-hosting here with Addie hey I'm Addy the Bashi I'm part of our industry Solutions team and I work with our partners to construct our in isv technology Better Together plays um to support our customers at the line of business and financial services um I am super excited to welcome Alan of cockroach Labs thank you for having me I appreciate uh all the audience for joining us today so Alan Toto I lead the Global Partners and ecosystems organization at cockroach Labs uh a little bit about me so I started my career about 20 years ago about half of that spent uh within the Enterprise so doing just about everything you could do and then the software development life cycle so started as a developer moved into you know application architecture solution architecture Enterprise architecture uh even some supports so kind of ran the gamut there got a little bit tired and decided I'm going to go do something crazy like join a startup and uh spent the last 10 years in the database space um doing quite a bit of a role so including sales and uh some marketing and uh Solutions architecture leader most recently I was the field CTO at reddis so that's an inmemory database and then I was lucky enough to join cockroach Labs where we're doing amazing things with AWS and our partnership together awesome so go ahead I was going to say you have a great name as a company so can you tell everybody that's streaming who is maybe not familiar with what cockroach Labs does just like a really quick sound bite of what is cockroach Labs yeah absolutely so cockroach Labs is uh the provider of cockroach DB so that's the industry leading distributed SQL database effectively you could think of it as a postgress database that scales out like a nosql database so unlike a lot of the Alternatives in the market where they took open source postgress and kind of dressed it up to look like a distributed database what we did is we built a database from the ground up and made it look like postgress so think think about a nosql database that can horizontally scale you know multimaster architecture it has a raft protocol so we can guarantee strong consistency the kinds of guarantees that you had within your traditional Legacy databases and then we expose ourselves to the users as post so effectively they don't have to worry about all of the operational things that are happening behind the scenes that allow them to survive and thrive through you know any kind of regional downtime or availability Zone downtime um and effectively you just go ahead and you know develop as if it was postgress and and that's where the Cockroach name came along because as they say in uh you know nuclear events the only thing that's going to survive is is a cockroach and Cockroach can survive anything I love that I love that it's straight it gets straight to the picture right like that that that'll totally work um and and that's so fascinating because the the resiliency capabilities of cockroach Labs is is so important customers and financial services are looking for that resiliency and so um Alan I want to pass it back to you what are you seeing coming through from customers along the subject of resiliency through 2024 how are they thinking and applying to be yeah so uh you know let's just take I guess the financial services industry and and let's just take a step back and I'll kind of be reductive and try to make it fun for the purposes of the show right so if you come back to me with me for let's say about 20 years back and if you're like under 25 you might not get this reference but if I came up to a friend and I said uh hey what do you think about AI they're going to be like oh yeah he scored 30 points he uh crossed up Michael Jordan cuz they're probably thinking about Alan Iverson right it was a different world back then and in that world we weren't necessarily doing digital banking mobile banking uh we were actually doing crazy things like calling the stock broker to put in you know our trade um and when you think about the limitations of that is um you can only move as fast as a human does some kind of data entry in terms of the operation against the database so the databases that were created 50 maybe 60 years ago so old the household names Oracle and SQL server and db2 on the main frame they were good enough to handle that world but then the world changed right and financial services had to change with it and fintex came along and users started doing Mobile Banking and when you think about all of that is you know me checking constantly what's going on in the stock market and potentially wanted to react to that right away without having to call someone that puts a lot of pressure on the database because the database now has to handle all of those concurrent rights that are happening across the world globally um they're no longer limited by the human interaction they might even be automated uh and the you know the interaction is done by other computers so the databases of the past they weren't built to handle that level of scale and capacity and of course that's also where the cloud came along and distributed infrastructure to solve that problem but the databases weren't necessarily transformed until the distributed databases came along where cockroachdb came along so we help our customers to leverage and to optimize for distributed infrastructure commoditized Hardware so you can scale out your rights you can scale out your reads to meet the demands of you know the fex of the world to meet the demands of your customer expectations yeah right cuz the worst possible time that you want to have an outage due to Performance is When Your Meme stock is going through the roof and you absolutely have to buy it and that's when you know your Robin Hood account or whatever it might be uh might be down because maybe the region is down or maybe just that database is having contention so in addition to uh performance with that horizontal scale and multimaster architecture where there's no single point of failure is even if a region is down forget about server forget about server Raa forget about availability Zone if the entire region was down you still have business continuity you never actually went down yourself the database is still available um and the final thing is uh being able to deploy anywhere so some that we see especially in the financial services space for these Mission critical workloads is although financial services are certainly taken advantage of fully managed deployments for those Mission critical workloads they absolutely love being on AWS but they still want to have governance in control of their data so they'll deploy our software as self-hosted and in some cases even hybrid um and in some cases they'll deploy us as fully managed so we provide all those options and we provide all of them on uh AWS and that's and that's so interesting because the these are fundamental aspects of the new way of working right if if your strategy is going to be focused on building a a cloud focused application stack while you're migrating your older systems you really have to think about those resiliency aspects um do you have any examples of customer case studies that you've kind of lived through what was the journey like you know how did they come about understanding that cockroach TB was the right fit what was the driver or regulation that probably drove that and how does that all come together make it real for us yeah absolutely so uh I could think of one uh customer really uh large uh broker household name that I can't necessarily name at this moment uh but they kind of went through this journey with us and actually started before us let's be honest uh they were coming off of the main frame they did what basically everybody did for the last 10 years and they took the safe bed and they said I'm going to move over to Oracle and I I have uh you know 10x scale coming in terms of my 5-year road map and I have a strategy to get on AWS so let me start off with deploying an Oracle database on AWS and they use Golden Gate to kind of get around the limitations around scale across multi-az and multi- region and they got to about 70% workload where everything came crashing down it was already a brittle architecture it was already a very expensive architecture and once they kind of went through that pain they realized I don't think we're using the right tool for the job so what they did is they went through the entire category of distributive SQL databases and they only came to one conclusion which is cockro CB is the only database that's able to handle the type of scale uh that they have and since then they replaced all of that Oracle installation and at this point they're kind of going down the line of all the workloads on their Mainframe as well so tackling a lot of those Legacy workloads and that was a great kind of aha moment for us because not only were we able to help this customer achieve their goals uh but we realized we have a huge opportunity specifically around modernizing these Legacy systems um and we began to build in feature sets that kind of match you know the types of functional things that you were able to do with your legacy databases which make absolutely no sense for you know Mutual customers or ours in the you know digital native space and you know Hard Rock digital for example was speaking for us um they're never going to use store procedures they're never going to use read you know uh read committed isolation but you know what if you're coming over with db2 and you want to reduce the risks and cost and friction of all of that uh that makes make a lot of a ton of sense for you um and we started to build in those feature sets as well but here's the thing and I'll just kind of extend the point if it's okay is you know everything worked on db2 and a Mainframe and I had a backup data center and things were great um but then I go into the cloud world and now the promise of CB is I could do multi region that's fantastic but if I'm in a Mia for example and that multi- region crosses Geographic boundaries now all of a sudden I have a new concern which is data sovereignty right so now these new regulations are kicking in that are kind of you know uh I didn't necessarily have to handle in the past so we have a specialized functionality that allows you to kind of pin data and Route data to where it belongs so if you're a UK customer and you're deploying a global database across the UK and you know Munich and and maybe somewhere else in the world in India for example all of your India customers will route to India and only live in India and all your UK customers will so from a data sovereignty perspective you still hand you still uh are covered but you can deploy as a global database and you can deploy multi- regions so now from an operational resiliency you're covered as well and that ties into regulations as well so we're you know the innovators of regulations coming out of the UK right that's exactly it so and we got Dora and we got all these regulations that are forcing this you know Enterprises that from a financial infrastructure perspective have to have operational resiliency and of course that's a sweet spot for us as well I was just going to ask you specifically how are you responding for customers where they're their life is changing with a lot of different regulations in the EU so do you feel like when you're having customer conversations and you're talking are there new features that you've been building in that are most aligned to what customers are telling you now yeah so we're just we're hyperfocused on you know making sure that we handle all the scenarios for operational resiliency that I mentioned or data Santy that I mentioned uh I actually failed to mention uh one of the other regulations that's kind of from the pr there's a statutory statement and it's really impacting a lot of specifically in Amia organizations where vendor concentration risk is a big thing we all know what happened with crowd strike and that that almost took down like the airline industry for example um but and these Regulators are realizing that if you know this banking system this bank is part of our financial infrastructure and it goes down or it's held hostage for whatever reason or it can't necessarily handle for that particular uh vendor solution uh support because the support goes into of life that's a material risk on that particular organization so uh using a cloud agnostic uh or or um agnostic technology like ourselves where you don't necessarily are thinking about leaving abs abs is fantastic but you could tell the regulator that hey I have a solution where if I want to repatriate to on Prem or I want to move to a different Cloud not that I absolutely want to do that but it's enough for the regulator to say hey this looks like a less risky solution so that's another way that we can help them and we continue to advance our Innovation there uh I talked about modernization and all the features that we're building there a lot to talk about cursors and all the kind of support So triggers if you're trying to move away from sbase and SQL server and Oracle we have the feature sets to reduce the risks but maybe more importantly is why these modernizations happening in addition to what I mentioned already in terms of customer experience and that's around gen we can't have a conversation without I was like I feel like they they maybe put you up to that they're right behind us over here so this time when I say AI I'm not talking about Allan Iverson this time I'm talking about gen is what we're discussing and what we came out with recently is uh Vector search capability oh and we see ji really kind of uh restarting these conversations about modernization because although there's been a lot of Solutions in the market already as we all know around uh you know Vector databases those databases only had access to kind of Green Field information digitally native generated uh data right through PDFs or whichever kind of you know model they they work through but what they never had is access to the system of record data the operational data the data that's been locked away on pram on db2 in Oracle and that's where everything kind of comes together because we're able to disrupt and give the same level of insurances that you had on Prem five night availability everything we talked about you know SQL familiarity and you can bring that to the cloud and have the same level resiliency that you had in the past so you're modernizing but now all that operational data is converged with your vector database right you don't necessarily have to copy it you have access to it so now you can you know in addition to all the vector embeddings that you added from the Green Field perspective you can merge that with your operational data and this is really going to be a game changer because I think where the Market's going is effectively about a year and a half uh when everyone's really going to go to production and and want those Enterprise grade features that already are embedded into our into our capability there's going to be a commoditization of the vector search capabilities across all the different Vector search uh platforms and at that point the only differentiator is going to be who owns the data yeah right exactly and if the system of record is cockroach Tob and we're able to bring that to the cloud I think that's really going to be a game changer and I'm excited to see where that goes yeah I will say that is exactly so we were when we were prepping for the show and we were deciding which partners are going to be on live with us today uh huge shout out to Steve PC he is a huge fan of what you're able to do in Vector search and I think being able to continue to build alongside with cockroach Labs has been a huge Advantage you're also one of our competency members so tell us what that's like being part of the competency for financial services and how that benefits cockroach lives as well yes so we have a financial services competency we have a data uh analytics competency we're working towards resiliency and obviously Jenny is going to be around the Horizon as well uh so all of these things frankly are just unlocking our ability to work closer with AWS so really over the last year we built uh we really kind of built up this partnership together and working closer with the teams like add team for example to build Solutions together and it's a really a door opener for us to have this competency not only uh with our customers but inside AWS as well because it gives them that assurance that we really understand our customers we really understand them in depth and we can solve acute problems together along with AWS uh so it's really been a game changer into us in terms of what it meant to our relationship but also that credibility that we have with our customers yeah and we appreciate that I think something that we really want to encourage as part of our competency is um as as a specialist partner who brings technology to the FL you also need a Consulting ecosystem around you you need Specialists who can advise customers at the midm market or in regions that you cannot reach and so the competency is an enabler to be part of that community of financial services it it helps you really connect together understand the needs of your customers and kind of be there out there with specialist who can handhold these customers so when cockro DB is accessible as a tool it also then is supported by the Consulting ecosystem around it the the Partnerships will Deploy on a Marketplace and and access in regions that you know not everybody may have direct access to um Alan do you all have a kind of overarching plan and how can we support you going forward and kind of growing your scale and reach maybe into the midm market that you that needs more handholding and support yeah so first of all we just signed a uh strategic collaboration agreement uh with AWS so AWS is not just you know inviting me to this amazing opportunity here uh and just talking about our technology but they're investing in our relationship and they're investing in our partnership so first of all thank you thank you uh it's been a great partnership from that point of view and together uh we're hyper focused on building so one of the things that we like to do is go to market related to our Vector search capability and we have a distributed index coming out soon uh is to go to market together with bedrock so we're having conversation with the Bedrock team that's obviously the way that a lot of uh our customers are consuming um their J capabilities and brag Frameworks and we want to be a part of that so that's just one way that we're building together we're also going to Market together uh and we're also um you know working together more closely in terms of driving specific events and focusing on modernization and being a part of the programs that AWS has around you know side base migration and Oracle migration and even an opportunity around VMware which I'm really excited about uh you may have heard what's going on with broom and some of these customers really kind of uh thinking about you know do I stay do I go what are my options uh I think we have a great opportunity together because aw is obviously focus on that there some great announcements made uh at this conference related to that uh but I think really what we need to do is uh come together with a comprehensive solution and we've been talking about that with AWS where you can kind of have a um you know in the virtualization and the resource isolation and the orchestration that you had with VMware and run that on on red hat you can run that on top of AWS but what are you running right you're going to run your apps but you need a database um and you can run a database like cockroach DB as a distributed Cloud native on top of red hat and the beauty of it is is of course you're not going to make in 6 months a decision to maybe go bring 100,000 VMS onto AWS and you're asking yourself what what happens with the rest what happens do I just run specialized hardware and have kind of a disjointed architecture well together with red hat with AWS we can put the entire stack and have it look the same way on AWS and have it on Prem and then of course just kind of solve the issue of once you're ready and the competency is there we just click a button and now you're completely on the cloud and you're cloud ready so there's some amazing opportunities that we have together I'm really looking forward to it so on the geni side the modernization side just heavily focusing on Financial Services together working with teams like yourselves uh it's been really exciting and I'm appreciative awesome all right last question I promise that I will ask you for those that are watching and streaming live they are not here on the show floor of reinvent what has been your favorite thing so far at reinvent in 2024 okay can it be outside of the actual conference or I got to all right absolutely I did the biggest dead thing you could do so we had an amazing event with AWS where we had a suite at the spere if you're not familiar it's a really cool kind of like IMAX theater on steroids I don't know how to describe it exactly the best way to yeah and on the way up um they had this like robot and that was integrated with AI and you can speak to it and you can it Converses with you so hi my name is alen and introduces itself and I went into dad mode and I was like all right my kids are sleeping I'm from New York and uh they're sleeping and this is the names can you say hello to them um and she you know one of my colleagues was holding up a camera and she's like is that person with you and uh um and and the lady said yes and she's like are you ready to record this is the robot speaking to this person and she's like yes and it goes Dominic and Juliana welcome you and and she put a whole story narrative together about New York City and how they have satal Liberty here but it's not as big as the one in New York uh it was truly amazing so for me that was kind of like a I'll see you in the future kind of thing where is this going uh it just brought it to life for me so it's really amazing and you know I can seen the background our technolog is kind of integrating with some of these uh robots in the future so pretty exciting right and it's such a fasc time to just kind of see it all come together right we we talk about these Technologies and we talk about their potential but it all just comes together to an experience like you shared right it just it it shows you how our lives are changing right in front of us um so no really appreciate that example thank you for sharing yeah best way to end a session is actually a highlight like that that's fantastic thank you for taking the time and being on Industries live with us here today and again for everybody we are going to switch Partners here and please stay uh online uh we'll have ai 21 coming up next and remember again Thursdays 2025 every other Thursday put them on your calendar for every Thursday and then we'll tell you which Thursday is the every other from 8:00 to 9:00 a.m.
Pacific time thanks again and we'll be back in just a minute than h o com there me welcome to the show floor of reinvent we are here live in Las Vegas how exciting we're nearing the end of reinvent so we have uh our Industries live team this is our first time that we have ever had Industries live at reinvent and we will be streaming next year every other Thursday go ahead put it on your calendars right now 8 to 9:00 a.m. Pacific time and I am co-hosting uh alongside my peer Addie Addie you want to introduce yourself everyone I'm adashi I'm part of the industry Solutions team at AWS and we focus on working with our partners to create those multi-party solutions that can solve for line of business needs I do this for financial services and through this show you're going to see our my colleagues across multiple Industries come and share how we with our partners are really helping our customers move the needle um with us is n of yeah thanks a lot for having guys I'm super excited um should I give a short introduction AB all right so I'm uh nadam vzi um I'm currently leading our go-to market across our different alliances in a21 um I've been in the company for about 3 years I was actually the first non-tech hire for our llm business so had the great privilege of seeing this business going from you know nothing to craziness uh in the past uh the past two years or so um so I I actually uh started my uh career in the Israeli Defense Force also doing uh things around Ai and our um intelligence unit um did six years over there and after that worked at deoe as a consultant also doing AI specifically for um retail and e-commerce sector and in a21 I've done quite a few things I started off as you know building our go-to Market strategy um working with our customers and in the past year or so focusing on our our on our alliances and specifically with AWS which has been a really really fruitful and close relationship and we are very grateful for uh everything we've been doing together that is fantastic and there are very few companies that can say they've been doing this for years so tell us a little bit AI 21's history bring us through that in 60 seconds or less yeah so I think it's a really interesting history we started our company at 2017 and our Founders understood that the next Frontier in AI is going to be natural language processing that was a pretty good guess I I think right and uh we spent uh the first few years researching building capabilities around uh around natural language processing our first product in Market was a product called warunee it's a writing and recent reading assistant tool right after its release really successful was actually one of the first products to run at scale with large language models yeah uh one of the challenges we faced there was that as you all probably know when dealing with large language models um they are pretty expensive out of the box and they're also not very accurate so we started off building our own task specific models which were models that were specifically tuned to do the type of activities the type of capabilities we needed forward to we build this with these language models we produced more language models and we started selling our own large language models around the end of uh uh 2020 around of 2021 around when g53 also came out of beta um since then we had three iterations of our large language models and the last one is the model K Jamba it's available on Bedrock it's stage maker um and also on eks today that's awesome and and AI 21's been on this journey for quite some time right that this experience that you have you've also been having these conversations with customers and meeting and learning how your products should be to support them um and a lot of it is in financial services we've been spending some time with you this year as well um tons of joint engagements and interactions what are some of the trends you've been seeing in financial services and asks that you're getting from customers around gen yeah you know I think it's it's I think it's interesting because I don't think we realize that FSI would be the first adopter of this technology but very early on we saw a lot of interest from these companies to start experimenting right now I think the past uh year or so was kind of the POC era right it started with uh the boom of Chad GPT coming out and then with all the CEOs and Executives coming to their engineering teams coming to their R&D teams saying like I just want to use something with Gen we need to have a foot in the door and so at the beginning we saw companies really interested in just doing anything um the trend I'm seeing now and this was the most of the focus of companies in the past year was around really trying to find the value with these use cases with these gen use cases so instead in of just doing anything it was starting to get a conversation around value so we saw much more of the uh SI leading in and we started having much more question around the ROI and the pricing and the scale of these Solutions so I think the the the market is maturing but I will say that it's still not as mature as I expected it to be by the end of this year we are still having the discussions about value we are still trying to figure out what are The Right Use cases um and we are starting to see some good results and use cases that are bringing a lot of value and I will say that there's still a lot to be done and I think more technologies that we are working with working on will enable these new values to be unlocked yeah absolutely I think there's there's a fascinating McKenzie report that calls out that in financial services the geni market is between 200 billion to 340 billion it is massive and and within it right we've seen customers kind of take that journey in phases it starts with the ability to bring about internal productivity how can developers and analysts kind of get better with the data they already have the next phase of that and we're already getting there is how do I really maximize the data I have across my organization and understand it in the right context of what I need and then and that's kind of flowing towards some of the very interesting announcements we've been having at reinvent around agentic workflows and multi-agent plays because it requires personas and very structured ways of thinking to actually maximize what llms can do now if you guys are doing something really interesting in that space tell us about the the journey you've been seeing yeah so I think in order to explain this C think one step backwards as many talk about how we are seeing uh gen Solutions being implemented today so the evolution was right we started with llms out of the box just send a prompt see what we get that enabled mostly use cases around copy generation blog generation a lot of things around those marketing areas um then we started building more of the AI systems so I mentioned our task specific models those are basically a first iterations of maybe what we are calling today as agents um and the reason and I'm mentioning this is those task specific models were basically an AI system where you had an llm and you had other components complementing this llm so as an example we had a summarization Tas specific model it had the llm that summarized the context that was given and then we had a kind a a uh validation mechanism where we use an algorithm to see what is the similarity between the different summaries of we generated to the actual uh content that was provided for the summarization and we took the summary that was was closer to that context right so people will call that kind of system today an agent to build these types of of system is quite hard it requires the fine-tuning of the models it requires having to engineer the components to interact with each other it's very intense these are the stuff that we're seeing today walking through in the floor watching the stuff that aw release and other companies are releasing they're building capabilities to enable to build these systems um faster and a more efficient way we are building something a bit different um what we are trying to do now is to build the technology that will enable to abstract that process building right so instead of you going on and building these different agents you know a summarization agent a rewrite agent a validation agent you know these different things that require this engineering we want to build a technology that will able to take a task understand the constraints and then build out the steps that are required to accomplish this task while understanding the environment that the technology is implemented in right CU each environment has different resources has different tools that you want to use different constraints that you want to add to them the policies like the guard whells right um so taking into consideration all these components and build the right plan for that task I think that will enable a lot more use cases that are very valuable that today are very hard to accomplish I'll stop here I I have a lot more to say about this but I'm wondering what what what you what are you thinking about is do you think that will be something that is will be valuable for the companies that you're are working with are you seeing them struggling with putting together those components and building those systems I think that's actually what we've heard consistently with all of the partners that have come on today when we're they're working backwards from their customers they're saying cost estimators which we saw earlier today in the context of teams with Gen how do we actually understand in the media and entertainment space how can we estimate the cost and where the greatest Roi is and we're also seeing a lot of our customers say how do I get past PC into two production what are the workloads where that actually makes the most amount of sense and then how do I understand what is the appropriate model for me to to to choose and you did name drop Jamba can you tell our audience here a little bit about what makes it different yeah thank you for taking me back to that cuz we discussed the future right um so Jamba is the model that we have today um and it's basically a Foundation Technology For What it describe that we're building so as mentioned we started with a few different models we had Jurassic 1 Jurassic 2 in now J Jurassic 1 and Jurassic 2 were U Transformer based models now Transformers is the architecture that runs these um you know these Beast these large language models um and it's a great technology it's basically what enabled this revolution but it's also a very expensive technology it requires a lot of gpus it requires a lot of memory footprint and it's also very restricted when considering the amount of context that you can put into these models so what we realize and what we're seeing in the research and the academy that accuracy Hallucination is something that we are all talking about it's maybe the biggest barrier to adoption of this technology is the accuracy greatly increases as you provide the model with the relevant context but Transformer based models cannot really comprehend more than around 150k tokens they have this thing called mention bias they remember the beginning and the end they don't really know how to relate to everything in the middle we took a new type of architecture that is called Mamba it was released at the end of last year we played around with it and we realized it's a really efficient a very efficient uh um um basis to create a model that is running as good as the Transformer models but also much more efficiently what we did was to take this uh they take this technology with the Transformer technology and create a hybrid model we call Jamba it's not the best name but that's that's what we went for um and Jamba can run today on a single GPU on a single a100 it can even run run on an L4 and L5 it's one of the fastest models out there um and it can comprehend up to two 256k tokens and it can do it very very efficiently without the attention bias you will see with other Transformer based models and we see this greatly improved Pro the accuracy with use cases like comparing two different documents right like one of the things that we love and we built with uh the insurance companies that we work for um is the comparison between insurance policies you know these are terrible documents they're super long um you want to ask the question and compare between these documents if you go with the regular rag mechanism of chunking stuff up you miss some of the important nuances so if you just are able to put these documents together ask a question and have the model understand everything that is behind that everything the context has to give it you get much more uh much more accurate uh uh results and I'll say just because it's sometimes not clear we're not saying that you shouldn't use rag but instead of chunking documents you will retrieve all the relevant documents and have that in the context that and that's so important we're actually in a time where you know a lot of customers have been prototyping and experimenting but it's it's about those workloads that can actually move to production it's it's how can you solve for end to-end workflows um that that customer sees value from and one of the things we've really tried to do is make sure that you know Partners like AI 21 are coming together with our broader community of Partners so how does that come with Consulting capability how does that join up with a market data provider who may have additive data to support um the context of that industry um something that we've done not of actually with with your teams over the past year is started aligning our teams between marketing and coell you've presented to a number of our sellers how's that Journey been for you and and how does that kind of help you in additively reach the market yeah you know I I I mentioned at the beginning we are we have a really close relationship with AWS and one of the things that we are um enjoying the most is to get the insights that the AWS field is seeing from their customers so a lot of the conversation really help us understand how to navigate our future technology so that's one two I've been working very closely with different go-to Market leaders sorry after day five and say I totally and we're in a desert exactly um so uh working closely with the go-to market leaders aligning on um what customers will fit best to the a21 technology right there's a lot of models out there a21 is not the best for everything we are trying to work with the field to understand and see from their experience where our models are working best um and that kind of interaction with the field is being really really important to us uh both in succeeding with customers and understanding how to navor technology yeah I think that's been the best part about the partnership is you very much work backwards from customers as well and that kind of gives us to the perview to ask you what is the future hold woo what the future hold so it's funny cuz we started with the future and then we went back but so as I mentioned I think it's really exciting that this new technology that we're all building and I really am calling out to people here we have a a waiting list of uh users that want to experiment with this new technology that we're building and I really you know reach out to me I'll happy give you a a run in that because I'm I'm really excited with this technology because I really think that being able to um create those processes in a more automated way will open the window to much more complex and valuable use cases and I'll give you an example so one of the things we see a lot with when working with hedge funds um for example is use cases around Financial analysts right let's build a financial analyst agent we've seen a lot of these kind of things out there in the market right but think about what this entails and is there's there's a reason why this isn't really in production yet and why companies haven't been really able to solve this so for example you will have an how how I would build it today right we'll have an llm that will be a kind of a router right will be the brain and then you will build all these different agents that this router can send the relevant task to right you'll have a um comparison agent and you'll have a stock comparison agent and you have a real estate an analysis agent right and depending on the task it will go through this agent will go through a set of steps in order to answer um uh that question that the analysts had um that is super intense and even imagining you know large language models with their I'll say like 85 90% accuracy out of the box think about the compounding errors while going through each one of these steps it's multiple steps right so what we are trying to do is say okay if we provide this um agent engine right a task and this is able to break it down to 200 steps right then and these steps include all the relevant components all the relevant databases and the user can have full visibility and Clarity around what is what are the steps that are being taken and affect them right you might get a um report from Bloomberg but you actually want to get a uh uh an an analyst report from this really good analyst that you like about the internet and add that is part of the analysis right so you can interact with this um agent and get that uh processes being deployed much quicker and that be stricted or restricted by these uh specific processes that that for me is super exciting and that's so important I think we we're at a time when we we're really seeing the the market evolve in a way that you're applying these capabilities and and helping customers but I think what you called out is so important by teaming up with the sales teams and creating the demos that we can prototype to customers it just becomes so much clearer to show the total value that we can extract so shaping these are something that we very much support and then we really want to evangelize this through external channels like these and internal portals so that our teams kind of get to know each other a lot better and how it all fits together for supporting our customers and a lot of this has repeatability especially to midmarket by having it on Marketplace so by making it really easy for customers to deploy what they need or experiment and prototype very early um were able to allow for a longer tale of adoption for AI 21 and the partners that kind of all bring it all together and I will say you have a cheering Squad that is online submitting their cheers for you you're doing a great job so you got some live viewers out there that are submitting their comments and cheering so that's awesome thank you tomorrow for that uh so again appreciate your time and sharing all of the amazing work that you're doing with AWS cannot wait to see the future in 2025 um and appreciate your time so for those that are staying online the live stream we have one more partner and then we have a reinvent demo wrap we are going to talk about all the coolest things that we have seen at reinvent this uh this 2024 I guess it is really the fifth day that I have been here since it's been Sunday so I think I'm losing all track of all of the things that we've done um but stay with us for uh Industries live and then again on Thursdays next year make sure you put it on your calendar it is every other Thursday but just put a repeating thing every Thursday from 8:00 to 9:00 a.m. and we will let you know which Thursdays it will be thanks again for your time for thank you guys it's been a pleasure love on me I'm me welcome back to Industries live this is the first time that we have streamed Industries live from the show floor in Vegas at reinvent welcome from all over the world we appreciate your tuning in for our last partner of the day Save The Best For Last absolutely great so I am Dr Karen hilderbrand I lead our Solutions Architects for several of our Industries including Financial Services Healthcare and Life Sciences Telco uh media Entertainment Games and Sports and I am joined by my co-host Addie hey folks I'm Addy dubashi I've been with AWS for 6 and a half years working with our financial services sector and I my team focuses on industry Solutions with our partners we work to combine our technology our Consulting capabilities with aw to help our line of business customers to to see the value and transform themselves and a fantastic example of that is gft so with that Marcus I'll pass go over to you thank you very much thank you very much ews for for having us here so I'm Marco Santos I am the CEO at gft Technologies we are a public listed company we have uh 12,000 consultant Engineers across the globe we operate in 20 countries and uh we are Financial Services oriented we we grew up in financial service we born in financial service and we are specialized on that and our our Global partnership with ews is thriving fantastic hi thank you Edie thank you Carrie my name is Carlos Kazu I'm the global head for Innovation Solutions at jef uh we have at this are that's where we shape our value propositions our offerings to offer to our customers and that's where we work together with AWS and we uh nurture this incredible partnership excellent I think something that's fascinating about gft is they have been a partner who truly specializes in the fs industry they've kept a level of focus to really help customers across Capital markets Banking and insurance and really invested in helping them accelerate AWS U so before I kind of dive into specific examples um would you all like to talk a little bit about gft the kind of Industries you are focused on and how you totally Drive value by repeatable Solutions on AWS absolutely so uh our focus is uh number one modernization right so we we've been working strongly with AWS on architecture modernization and I'm talking about uh uh it it architecture modernization I'm talking about data modernization uh and uh we've been working since the design the planning the strategy up to the those migrations and Transformations per se so that's one major elements we are also um uh working in in terms of U jni ni and uh we firmly believe that AI is is in the is going to be in the fabric of the software development and the services and we are we are bringing to the market uh Genna in order to accelerate the software development life cycle so it's another major element of our of our Play We also talking about Innovation so the future of Finance the future of money uh tokenization and uh Real Time payments open Banking and you know many other things something we' really tried to focus on is what are the key drivers and asks that customers are are looking to solve for and and we've seen that it kind of always breaks down into those three buckets um data modernization how am I extracting business value from my data customer experience how how am I digitizing that experience and then the overarching modernization of legacy and core systems truly helping the customer kind of go uh and and Leap Frog uh to to the cloud um Marcos Carlos some of the key trends or asks you're getting from customers that you've been seeing over the past few months and and what are the key things you think would be driving adoption in uh early next year I think you can start with the modernization yeah yeah I think the I think before when we talk about modernization we we were used to think that we do this in steps right like you said Eddie so we're going to modernize the the Legacy first then the infrastructure then the data and Etc so what we've been experiencing in this so limbo world now is that we the modernization is the one thing is we have to do all together our customers can wait to or can do this in pieces so we are doing this all together in a very agile way which is a which is a which is a big challenge but and we need technology we need Partners we need a good infrastructure that can be reliable and put everything at the same time on this and we need native Cloud native uh solutions to run this modernizations so products that are modern products that are built on the clouds data products from AWS for example when we running on AWS infrastructures the native data products with wws like the data matching things like that and then everything related to the to the to the infrastructure so modernizing the infrastructure and providing the best you know uh uh uh overarching architecture to to customers to build their applications there and to se their legacies there so all this together is being the main uh our main let's say Focus now supporting the the the modernization programs and second Trend which is gni so generative EI as as a real part of everything that we do uh so and we are now looking uh and we are bringing the a responsible AI Centric approach everything that we do at gft everything software development IT services everything is uh with AI right now and we have our own technology gfti impact that is leverage over badrock we already have 20 clients on that more than 500,000 Li 500 licensed with that and we are using that in order to mod to help the modernization in order to uh accelerate the software development per seale we in order to accelerate the software development life cycle and we are already capturing real it's it's it's real results of clients 80 to 90% of improvements in terms of the software develop life cycle fantastic we had a couple of sessions here at reinvent that were specific to the sdlc and how it's being changed by gen can you tell us a little bit about what those customers are finding to be the easiest um or most challenging use case in this software development life cycle is there specific projects where they've been able to adopt it more quickly um actually if so first migration yeah so we we started with our technology leverage over Bedrock uh the GF impact and uh first the we started to create the documentation and accelerate the documentation part of the Legacy more than 90% 90% of improvement in terms of documentation and then the second step is if I'm doing the documentation why not can I transform it and migrate it and then we created the the Legacy Transformer using Genera tvi and then uh also accelerating the process to take the Legacy to to the to the Target module uh and then and then together with that project specifications case uh use case uh tests um um stories and then several functions around coding around and as we've been in that Journey for one year and a half it's not something three months ago one year and a half gft uh we we created a really competitive Advantage because we create a layer of um ways that you um that you do the prompt so we are creating a layer of prompts as uh specialized in financial services in a way that you help the soft the software developers to do the right prompts in order that you get responses that are harmonized otherwise you get response that are not harmonized and then you have some challenge so that's the reality and uh we have bringing that to our clients and you know and then that's a a major Trend a major Trend I thought that's super interesting because that's something very unique of gft and and what we're seeing is certain Partners really choose to specialize in industries that specialization very much helps them keep that air gap which is apply the Technologies you have today make sure that they're contextual for the customer and the Persona that you're positioning for and then that repeatable asset has deployability across several customers across Banking and and then that same asset in different regions um one of the earlier case studies we actually share with gft is they were working with us in apj where they had shaped uh and supported the digital transformation of a niche for you know born in the cloud bank so uh a a large uh Bank was looking to create a digitally native player uh about 2 years ago and when gft teamed up with AWS and an isv partner something that we were able to drive for is a very rapid deployment of the digitally native Bank uh we have this as a successful customer reference today but when was fascinating was because that architecture was so strong and reliable there's a repeatable pattern in it and and I think we've had about three or four successes since applying that same architecture at numerous customers that repeatability between an isv partner a Consulting partner all joining up on AWS has just really helped a breath of our customers and then made that repeatable success for you as well I'm referring to some of the customers you're going to talk about I guess but you know the ones I'm talking about here absolutely absolutely I'm going to start and you compliment Carlos but we've been and we also specialize ourselves on creating from scratch in a fast space in accelerated Way new digital Banks and we've been doing that in the one year 12 months to 18 months and uh we we created a framework together with AWS in order to accelerate that journey and uh Carlos can you mention about those two uh public reference that you have absolutely just to mention just to name a few those two ones so Edie was referring to Mo in Hong Kong so we built this Bank in 18 months up to production uh a combination where we have AWS products and infrastructure the product modern product of core Banking and a and and gft as a the specialized consulting firm because we know very well the how Bank works from inside out we can we know exactly where where are the the pits and the p and the the pathways and the shortcuts to to to badge to be there so we build this Bank from scratch from ideation into production and in this journey we develop accelerators libraries that can be reusable like you said Eddie that were very very important to replicate and industrialize this experience and now the the latest one we won we won a Innovation partner of the Year this year here at the rations congratulations and because one of the the the cases was South Bank in Romania that we use the same you know acceleration paths and and assets to build a bank from scratch in less than 12 months this time the first digital Bank in Romania that is massive and and uh on the first month they because of the um The Cutting Edge technology in terms of uh on boarding so they were able to acquire uh more than 100,000 clients on the first month and then more than 200,000 clients on the on the second third month so it's quite a successful case study on gft AWS and uh U Starling uh engine from Starling right that's is the technology this is this is so interesting because what happens is that we've seen when Partners have develop industry changing repeatable assets that asset continues to gain in efficiency and so Not only was the bank deployed one of as one of the first ones in the region it speed to Market was its advantage to gain customers and continue to get that speed and adoption at customers um that repeatability helped you in other regions but but I know Marx today even is one of the most successful banks in the region and continues to grow their footprint they they have that air gap because they were fast to Market and early because of that repeatable and and quickly deployed asset that was developed we often talk about there being no compression algorithm for experience and that's exactly what you're talking about your deep industry expertise is allowing you to help other customers to move more quickly alongside your partnersh ship with AWS Addie do you want to talk a little bit about how the competency helps to bring Partners like gft forward oh yeah absolutely I think something that's really exciting for us is we understand Partners like gft want to accelerate in financial services this is this is your core business this is where you focus a majority of your time in your core IP and so something we like to encourage as partners to gain the financial services competency the competency directly credential ises you with AWS to end customers but it also helps you connect in partner communities that we around Financial Services meeting with isvs Market data providers consulting firms all joining up as one Community Building those repeatable assets for our end customers that can help them in the long term the power of this is that it all comes over to Marketplace that allows you to rapidly deploy at at Future customers as well so we want to get some additional feedback how has that Journey been for you in terms of being out there and Building Solutions together with AWS that that that Journey has been uh amazing for us uh and uh we are P we are pushing the company gft in order to to create more assets to create more accelerators and in even products and uh and AWS is our main rail if can you can say like that so it's our Global partner and uh and we've been that journey to to to in incentivize our teams to do that one of example is the gfdi impact that we created and now accelerating um together with many other assets and accelerators um and um and I and uh and we are very happy to to got two major Awards uh from AWS this year the number one is the global Innovation partner of the year and the second one is the AWS eia Financial Services congratulations this is fantastic massive it's this is exactly the journeys we we see our partners on which is by building those repeatable plays your success has a multiplier effect and customers gain that benefit as well through the efficienc and speed of deployment that others cannot keep up with so so we keep we see that as an air gap and a differentiator not only for our partners but our com our combination helping end customers as well and our we always like to end out our sessions and you are our last partner that's going to be on Industries live we always like to say what's the future going to hold we're almost done with reinvent what's the future going to hold for gft in 2025 the future is is AI generative Ai and I I am on a mission I am on a mission to to put gft as the global Benchmark the global reference on responsible AI Centric software development migration transformation and IT services so that's that's my personal mission that's the mission of GF for the whole market and uh we look forward to accelerate that Journey with AWS and so it's and U and and so that's that's something that that we are we are very say very committed to that is awesome I think one last question uh and this is a fun one I know this isn't your first reinvent but I'm really curious what was the most exciting part of it um any session any Workshop something at the Expo that really excited you I I I I think let me start I I think I I I really got amazed with uh to see it oh ITA Keynotes and ITA which is our largest client that we have in in Brazil in Latin America and uh we have hiard G the global CIO talking about their journey to Cloud the transformation and mention about gfd fantastic so for me this was super exciting to hear that uh uh heicard obviously mentioned about the ecosystem of Partners but uh for us gft um it's has been uh Incredible Journey we started from scratch together with WS several years ago that Journey at it a journey that started on you know early designs uh on how to take a major bank with millions of clients and customers to the clouds and transform all the Legacy and we started that that Journey with professional with the AWS Professional Service we work it together shoulder to shoulder and then after that gft accelerated there the journey with itah and uh and we are very proud in order to to you know to help itah on that journey to transform and migrates the the the architecture the Legacy and also Implement Innovation right with data mesh with the you know the Innovation on the data uh structures and data um modernization of it and many other innovations that that that that that we are doing so this is a a a testimony right about about gft about CWS anything you like to compliment Carlos what I like the most of the reent is that you every year the energy is so intense and you feel it and it's at the same time there's a so many people but it feel so Cy here you know and in the end for us is a celebration of the hard work that we did together through all the years so it's a it's a the perfect way to you know to celebrate and close the the the the the the the year and and the partnership together so for me this is kind of a you know it's it's a special place to be every year and the energy the energy right on on those days it's super it's super tying right but it's a but it's a but it's fantastic it's super rewarding as well and the energy that we get with all the clients all the partners and uh so with AWS and all all these ecosystem of companies and people and our teams we also brought a big team right from jeffd in in in into the game and uh all all that energy of reinvent is fantastic excellent I think we really appreciate your investment and commitment to come in to reinvent and bring your teams with you um the awards are massive and that's a reflection of your continued investment so really thank you for for that um Marcos and Carlos uh Karen do you want to no I I was going to say we are running out of time that was a fantastic recap again thank you to your entire team and what that work represents that your C you've done on behalf of customers to win the awards here so thanks again for that and we appreciate you're joining us on Industries live we are going to quickly switch over to our recap of all of reinvent you are our last partner for the day you closed us off extremely well I love all the mentions of generative AI so we will be back in about 2 minutes for our recap of reinvent and again remember that Industries live will be streaming all of 2025 on Thursdays from 8: to 9:00 a.m.
Pacific Time thank you coming thank very much thank thanks for having us h h o some good afternoon everybody and welcome back to Industries live live from the show floor here at reinvent in Las Vegas what a week it's been we're going to bring it home now with the close out of Industries live for this year and don't forget that uh this is just the beginning every other Thursday as we go into the new year we're going to be bringing you more and more content from Industries live very very excited to be sharing more and more great customer and partner stories with you as we go into the new year it's been such a fantastic week here in Las Vegas uh so many great interactions with our customers and our partners we hope you've enjoyed the content today I mean I I think some of the rich discussions we've had with Partners here in the room uh as well as some of the fun we've had uh we hope it was entertaining and insightful and that you all sort of took something away from some of those discussions um we saw lots of great comments and feedback in uh in the live feed and uh we very much appreciate you tuning in and making it part of your day looking forward to doing this again next year I think this has been a great uh a great uh debut of the industry's live format and uh fantastic work from all of our hosts and all of our partners who've uh contributed to it so I'm joined for the closing uh discussion now uh Dr Karen hilderbrand is sitting next to me who you've seen a lot of this afternoon and uh kman PUO is back he was uh on channel yesterday in the partners live uh and I'm also joined by Tom Elvis Jones very duar friend of mine and uh partners ution architect leader here at aw West 12 years Elvis you've been here 11 and a half 11 and A2 almost 12 uh so we're going to just uh wrap up by sharing some thoughts insights observations things we've uh kind of enjoyed this week and heard from our customers and partners uh both formally and also just uh as we've had you know interesting conversations around uh the the traps so maybe we'll start I mean Karen did you want to ask either Comm or Elvis a first question I'm happy to first of all I'd like to say that this is the solution's architecture take over of IND so all of us yeah so full disclosure for everybody that's watching this is all solutions architecture right nerd out I wasn't going to specifically call us that but I love it all right Elvis what was your favorite part of reinvent I'm going to just yeah I know easy question so one of the things that was really interesting to me is all the new people I talked to so many people who this was their first event really from all over the world and I I've talked to hundreds of people this week cuz our activations have been really popular but it's been really interesting to see how many all the diversity in the new people who are new to reand Elvis has been working on a project this week uh which the viewers might be interested in a project that I think is just one of the coolest things we do at reinvent but Elvis why don't you just tell the viewers about the project that you've been involved in and again it's it's great because he gets so much contact with people on the floor but tell us a bit about it sure so uh I started a program a few years ago called AWS arts and it's interactive art that's powered by the cloud and this came out of a question my mom asked me my mom said tell me what you do right what do you do uh and it's kind of hard cuz the cloud is intangible right it's ethil it's out there somewhere it's not tactile and so this project was a way to turn the the power of the AWS Services into something that's fun entertaining tactile and it gives us a chance to have a conversation with anybody right it could be you know my grandmother it could be you know a little kid and we can still have that same conversation and they can be delighted with the tools and services that we've made so we have a whole number of art installations here uh the one that I personally worked on is a 1960s vintage vending machine that we've repurposed all the knobs on it to allow you to manually create tokens that go into a prompt that create a unique piece of art that we then print out on a postcard and you can take away as a souvenir that's awesome that's awesome and tell me about I mean it's a great way to be connecting with people and and I what's the response been like what it's been incredible so the the you know Karen you asked me what's my favorite part it has to be the emotional response that we see from these people who are using technology or a combination of vintage technology and new technology and they're just delighted they're you know they're they're creating and they're using Amazon services like bedrock and in a simple way and you know it's just been that emotional response seeing people smile laugh you know be delighted that's been the best part I'd say the energy this year is so big overall and the emotional like high of getting to learn all of the new things is I think my highlight of this year Carmen I'm super curious service launch speaker or demo that was your favorite I think service launch I again like I've been I've been aligned to AWS Services pretty much my entire time here so Elvis how many reinvents did you say this was for you I somewhere between 8 and N the first year for me was 2013 which was our second year yeah so so roughly the same elice and I have been around the same time um and year over year seeing just the the catalog of offerings from our features and services evolve and some of the things that were super cool to me this week and even even some of the things that came out a little bit earlier last week I love Q the developer story that revolved around Q being around the service team seeing that evolve over the last couple of months leading up to launch it's been fantastic um we talked about it on Monday or Tuesday I believe it was with Brian and we were talking about the implications of how we can take you know customers from their traditional data centers to AWS in the traditional fashion which is lift and shift but now obviously you can modernize as you go and using tools like Q to do transform of Legacy code bases sitting there and giving you the intelligent prompts about this is the correct way to interact with your database as you build it out as opposed to hunting through documentation and then some of the extra cool features and again like being a former developer I was terrible at writing documentation it was the last thing I wanted to do and now it's going to do it for you right so if you think about like the value ad that that brings and the efficiencies that that brings that's fantastic so seeing the story evolve over year-over-year it's never it's never not exciting but this year I was just super excited about that personally one cuz we were attached to it but it also hit very close to home so and you heard gft who was just on with us right before this mention that that was what customer are asking them the most about and they love having that wrapper of the actual documentation that like that lift immediately documentation I thought that was I mean sad this is a tech session but the the engineers get very excited about somebody else doing documentation uh but in all seriousness though I thought that some of the big productivity like Golden Nugget silver bullets this year around documentation automated testing uh I mean and and price performance of uh of our platforms for the models those are absolute game changers for me like that that that was a those are that's huge news from my point of view absolutely and and there's there's the other pieces too I mentioned the net transformation piece there's the VMware migration aspect of things so again like if you think about the partner angle and if you think about the way that our Consulting Partners work and they're inside of the customer accounts they're figuring out that it real estate using these tools and using these agents to basically accelerate that migration and modernization story that's a game Cher right so that is super exciting to see and I know the partners that I spoke to this week there are a lot of topics but that was that was a big one the other one was in the security space rubba keynote yesterday and again being personally attached to that so seeing again our security incident response get get announced and to see a specialization program go out at the exact same time that's that's a first for us where we have our partners basically saying hey you know we're we're working side by side with the service team it's not that we don't do that traditionally but now we have an accreditation or specialization program to say hey these are the partners that have really leaned in with us and are ready to go to market and help you in these in these types of incidents um so super exciting to see that AI security category as well so there was a lot of security focus in her keynote which which is great again coming from coming from my world which is exciting so it was it was super I think that the uh you know the other highlight for me this week has just been how positive the vibe is I mean you and I were talking about that before Elvis about how uh you know enthusiastic uh our customers our partners are this week the Mojo is very high in the room I think there's a the bang is back the bang is back the bang is back and you know the energy here has been absolutely spectacular right and you know excuse me we went through that dip during the pandemic right and then reinvent started to grow again in size going back to our pre pandemic like trajectory has been incredible right it's hard on your feet but it is hard you there's a lot of walking I've have not looked at my step count but it's high uh and but that is so great to feel right that energy people are excited you know I liked verner's talk the best and I really liked his message about Simplicity yeah right and he's just such a great speaker and he's so colorful he's such a color character um and I think that message of Simplicity is something that we can all resonate with I think one of the fun Parts R but now we all get to go back to work and and I'll watch all the Keynotes back and really kind of absorb them when we're here it's like we absorb as much of that we can and I'm excited about so many messages we got but I'm really looking forward to sitting down and really fully absorbing W run ru's keynot as well and of course Matts from the first day they were they were fantastic yeah it was it was also really fun to see Andy come back stage for sure and we get to watch all of our team members who also were part of the hundreds of sessions that have happened this week I know I had one of my Solutions Architects stop by earlier and he was so excited about how well his session went it was attended he said he got level 400 questions at the end um really excited to to be able to have Greenway as a partner also uh speak at that session I think so shout out to you Brian Warwick that was awesome um and we have many of our other partner Solutions architects and solutions Architects that we're here giving in-depth and detailed talks that are all going to be on YouTube so like I feel like the entire month of December could be like retooling with all the content that came up and and what I really like about that and again there's there's multiple angles to being an essay right but that is one of the highlights of the year is that ability to give back we think about what reinvent truly is at its core it's that thank you it's how are we going to enable our customers and how are we going to enable our partners to learn and our essay and being former essay thought Le ERS is a huge aspect of being being in that role and they work so hard leading up to the event in order to deliver those sessions and to see just The Smiling Faces both from the the customers and the partners in the room but more importantly the presenters CU they know they made an impact and I've personally experienced that many times as a speaker um but my essay is the exact same thing this year so super super excited to see that and it's always great to see that year-over-year so I agree and I will say Marketplace made a huge Splash as well with the announcements that they had come out I thought that was really neat but that actually had a few new partners come stop by while we were working at the booth saying hey I just had a big Marketplace win with a customer I would never have known before and teasing in Partners live and industries live for next year we are going to have one of the partners on that is from New Zealand who said that they actually activated a customer without ever talking to them that is based in the Americas so huge win wouldn't have happened if they didn't have a Marketplace listing cannot wait to tell their story the ultimate ultimate scale story I um it's it's I also had a lot of feedback from Partners this week about you know how they're experiencing the marketplace and looking at new ways of scaling how they interact with their customers through the marketplace um the other thing I wanted to sort of put on the table just for the group is you know I think I mentioned this earlier in one of the sessions we talked about today is that one of the other great uh probably sometimes I think under under discussed aspects of reinvent is it's not just for us to educate our customers and partners it's also for us to listen and and you know one of the things that I really enjoyed this week was being part of some roundtables having some very candid conversations with our customers and our partners about what they're experiencing what they're seeing in the market what they're seeing in their business what they love from us what they want us to see what they want to see us do more of and that to me in terms of the value that I take out of this experience this week is huge like there's some very very affirming things about you know the the the the value that they're getting out of things like Marketplace specialization programs what they're seeing in terms of the future of their business and generative Ai and app modernization security data like these are all it's incredibly valuable to get that feedback firsthand in person straight from from our partners directly and so um you know I think a lot of people think think they buy their ticket to reinvent to learn and to to ingest a lot of information but we value it so much to learn from them so for sure yeah I I've always made the comment when I've when I've spoken on stage like the cat scores it goes along with it's not just obviously the round tables it's across the board we're sitting here trying to make this event as big and and and as great as possible for our partners and customers and I've said this year-over year like making sure that you fill out those forms to give the feedback about what You' like what you've don't like as a speaker I always took that super personal because I wanted to make sure that I was delivering the best thing year-over year to make sure that it was hitting the mark in terms of what they wanted to learn about and at the same time I obviously want to hear that feedback directly inside of those Roundtable meetings so couldn't agree more with that statement fantastic how about you there's been so many events like uh after hours events as well I went to the Amia uh reception last night there was like, 1500 people there it was huge yeah right and I had all these once again all these conversations with people that are outside the realm of the partners that I usually talk to could be a small little company you know I talked to some very large Consulting companies as well you know and and those kind of conversations would not happen if we were not here and all of these people hadn't spent all of this time to come here and spend that time with us so really really valuable I love once again the diversity of those conversations and the diversity of our our customers and partners yeah 100% I think go ahead I was going to say 100% I think it's it's it's uh it just exists on so many levels this week and again it is exhausting it's you know we talked earli today about it's a bit of a marathon uh it's grueling but uh it is absolutely you know I said this morning it's it's Christmas for for AWS employees this is for me the most valuable week of the year I I learn more this week and I I get more out of this week than any other you know single event or customer experience that I have during the course of the year so I think it's been been wonderful yeah I think one of the things for me is you know my uh looking at what happens here but it's also what happens next so I have so many followups from this week and so many people that have connected with me and like like I said interesting conversations and who knows where those will go right maybe it's it's it's just somebody that we can help and provide some information maybe that's new business great let's go figure that out maybe we'll maybe we'll we'll disrupt an industry and solve a big problem so I would love that let go some again you know some of the best most disruptive most you know innovative ideas come out of getting a bunch of really smart people together in one place like Las Vegas and and and chatting about it and and and taking it away and and really getting motivated absolutely and we would love to hear from you as to what was your favorite moments of Industries live this is a new format for us go ahead drop your comments in we'll be watching them we have people in real time watching them right now so we'd love to know what your favorite moments were of Industries live and what you want us to repeat and what you want us to do differently next year sure do you want to uh I'm interested to go around the table and find out what everybody's individual highlight of the week was you want me to go first why not yeah so so I already mentioned obviously service launches I won't go there again I think the the thing for me again it's eight reinvents or so I've lost count old friends we always think about like how big the tech industry actually is it's actually a small space if you think about it there's there's so many people that you've crossed paths with over the years and it's old friends basically coming into your life and out of your life and the second you see him it might have been 3 years 4 years there were folks that I went to dinner with last night I haven't seen in 9 years and it wasn't like we missed a beat um and it was fantastic to build those connections again to your point that wouldn't happen unless we were here and I had a great time doing that over the course of the week this week so that was my personal highlight how about you Kev can I take two yes you can okay good all right uh I would say I loved being able to speak with as many partners and customers as I did across the hall here in the Expo floor I feel like I talked to several hundred people and it was really really neat how they often had just a simple question and it was easy to be able to solve that in real time but also how many different relationships of over the years have come back uh so that was really neat I think that was probably my highlight is just the actual number of conversations had second highlight um I as a leader of people was so excited to see how energized my team was about every single session that they delivered I huge shout out out to all my team so thank you nor joyy Brian and Jason who were here um but just seeing what they all delivered and how excited they were on behalf of the customers they interacted with I think was just absolutely rewarding to me huge plus one huge plus one you you both taken my highlights but I'll double down on I bumped into many of our team members in the corridors um just managed to shake hands have conversations I think that that's a huge part of it um I totally agree with you car I've been I would say that I've been in maybe seven or eight partner meetings where it happened to be ex colleagues people used to work for AWS so that's been super fun you know I think a big part of the week for me is just you know the one-on-one conversations as Karen said um either in in it's been in different formats today some of the conversations around this very table have been really great the conversations in The Advisory boards uh and the and the um round tables they've been extremely insightful again affirming about the things we're not doing well um reassuring about the things we could be doing better so you know for me that's been a huge part of it how about you of us well uh I mentioned earlier like seeing the Delight on people's faces as they were interacting with our technology that's been a really like it's been just a joy to see um absolutely the relationships one of the things I love about being in the partner org is the relationships that we have with our partners like I've been working with these same people the whole time I've been here in some cases and you know to your point Carmen there are people that I haven't seen that that are not employees these are at the partner because you know covid and all the rest of that and I went to a cocktail party the other night and one of my um you know one of the the people from one of my partners Seamans was there Rick Courtright and I hadn't seen him in ages and we saw each other and it was just instant happiness for both of us so it was that and I love l Vegas so it's great to be back in Vegas me too and what a great reinvent for sure so I think what that is bridging us to is the only thing standing between us and the next cocktail hour is me wrapping this up I think you're right bring your time so thank you everybody for joining us today we really appreciate you're taking the time to join us on Industries live we will be streaming every other Thursday in 2025 bringing all kinds of Industry Solutions and innovative Partners to you from 8: to 9:00 a.m.
Pacific Time put it on every Thursday on your calendar and then we will be announcing which Thursdays is the every other uh so put that calendar hold on now and we hope that you enjoy all of the great content that will be coming out from reinvent for you you to consume on demand thanks everybody for joining me today awesome thanks take care folks thanks elv thanks h o
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