Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Applications
    • Applications
    • IT Management

    Microsoft Brings on Bing

    Written by

    Darryl K. Taft
    Published May 28, 2009
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Well, Microsoft has gone ahead and launched Bing, the company’s enhanced search engine that aims to help users make better decisions.

      In fact, Microsoft is calling Bing, to be deployed June 3, a “Decision Engine” that is “designed to empower people to gain insight and knowledge from the Web, moving more quickly to important decisions.”

      And I have to say that’s an impressive goal. But right off the thing that hits me is the name. I first heard of “Bing” as a possible name for the evolution of Microsoft’s Live Search in a blog post by the ever-industrious Mary Jo Foley, aka MJF, in August 2008. In that post, which included three potential names for the service-Bing, Hook and Kumo-she was right on two counts, as Kumo became the code name for Bing.

      Click here to read more about Microsoft’s Bing search engine.

      In any event, I recall having debates even then about the name. Some friends said Bing was the worst choice. I felt it was the best. I liked the impact of using Bing as a verb. Because often the urge to do a Web search for something comes out of a competitive situation: “Oh, I’m wrong, huh? Well, Google it!” Now replace Google there with Kumo, or Hook, or better yet, Bing! “OK, let’s Bing it! I know I’m right.”

      You have to like the impact of Bing as an action verb there. Well, you don’t, but I do. Usually, I get into these kinds of discussions with my teenage son, who knows way more than I do, and who likes to challenge me on various points of fact. But Bing fits even better when I’m talking with old friends who used to primarily display their competitive nature on the basketball court. After an accumulation of years and pounds and atrophied skills, we are now content to compete on different levels. And this competition often leads to fact finding and Internet searches. “Did you say bring it? No, I’ll go one better; I’m gonna Bing it! I’ll Bing it for ya …”

      OK, let me calm down. I like the name. But I also like the idea. Microsoft plans to focus on four key vertical areas: making a purchase decision, planning a trip, researching a health condition and finding a local business. All good areas of focus and perfectly targeted for the sweet spots of what many folks go to a search engine for in the first place. But will Bing do enough to distinguish Microsoft from the next guy?

      Moreover, the press release describing Bing said, “Microsoft identified three design goals to guide the development of Bing: Deliver great results; deliver a more organized experience; and simplify tasks and provide insight, leading to faster, more confident decisions.” Again, great goals, but I need to get some hands-on time with it before I say anything about how they have done with those goals.

      Darryl K. Taft
      Darryl K. Taft
      Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.