Microsoft Buddies Up to ISVs

Microsoft launches a new matchmaker service, designed to connect its employees to software-vendor partners.

"He Aint Kooky. Hes My Buddy."

So say the posters adorning Microsoft Corp.s Redmond, Wash., campus, announcing the launch of companys latest independent-software-vendor partner initiative.

Microsoft quietly has taken the wraps off its "ISV Buddy Program," which is designed to match up Microsoft employees and software-vendor partners.

"Its about putting a face to Microsoft and helping you get timely answers to your questions and requests. Through this 1-on-1 relationship, your Microsoft buddy will be able to guide you to resources and to help you succeed in building solutions on Microsoft platforms," according to information on the program that appears on the Microsoft Web site.

The ultimate goal of the Buddy program is to encourage more software-vendor partners to sign up for one of Microsofts partner programs. For ISVs, these include the Microsoft Empower Program, Microsoft Certified Partner Program, and Microsoft Gold Certified Partner Program.

Microsoft is expected to talk up these programs, as well as new partner incentives and initiatives, during its Worldwide Partner Conference, which kicks off in Toronto on Saturday.


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