Microsofts New adCenter Knows a Little More

Microsoft's new system for targeting Internet advertising helps target by gender and location. (

Microsoft on Monday unveiled an improved Internet advertising system that lets companies target a more precise audience based on sex, age and location.

The technology is now serving up ads alongside MSN search inquiries from Singapore and France. U.S. testing of what Microsoft Corp. calls adCenter begins in October, Microsoft said in a statement.

Microsoft has been using technology from rival Yahoo Inc. to place ads alongside results from using its MSN Search Web site.

It couldnt be immediately determined whether adCenter replaces Yahoo, or augments the existing arrangement. Microsoft appears to consider adCenter to be superior to the Yahoo technology, according to a report in Mondays New York Times.

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