Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Latest News

      National Geographic Taps IBM

      Written by

      Renee Boucher Ferguson
      Published November 26, 2002
      Share
      Facebook
      Twitter
      Linkedin

        eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

        National Geographic is going digital – at least its stock photography department is.

        IBM announced today that the National Geographic Society is digitizing more than 10,000 of its hallmark images and making them available to corporate clients via a business-to-business Web site, using IBMs technology.

        National Geographic Society has been in the stock photography business – selling images to advertising agencies, corporate marketing departments and publishers – for quite some time. Officials there realized about two years ago, however, that to stay among the top three providers, theyd have to move at least part of their business to an e-commerce model, according to Maura Molvihill, National Geographics vice president of image collection.

        Fully prepared to build a B2B site in-house from the ground up, Molvihills group began looking around at various software vendors that could assist.

        “We were prepared to build out our systems and then our technical guy said IBM had a product to meet our needs,” said Molvihill, in Washington.

        In terms of functionality, Molvihills group was looking for a fairly sophisticated search engine that could be intuitive as well as logical. At the same time, they required a pricing algorithm that would allow them to price on a usage basis with additional parameters thrown in.

        The cornerstone of the National Geographic site is WebSphere Commerce for Digital Media, software that allows customers to easily search a photo archive and purchase photos over the Internet. In addition, National Geographic is using Big Blues Content Manager and DB2 database software as its repository.

        “Whats required to sell images is a little different than selling, say, plumbing parts over the Web,” said Molvihill. “There is a different view point. An art director will call and say, We want an image that says competitive edge, or tranquility or family security, And conceptually, they have to be cataloged like that [with the ability] to be searched intuitively. It requires a degree of creativity and a browser mentality.”

        As National Geographic moves towards offering low-resolution images for search on their site (they currently offer only high-resolution images), theyll look to employ additional software. It will install IBMs digital asset management system for publishing, and its Networked Interactive Content access software for future digitization projects.

        Molvihill looked at a lot of different packages from companies – including some smaller companies that offered only part of the solution. She found IBM had the fullest package. They offered research capabilities, a search interface, pricing, delivery, and a certain security of knowing IBM “wont be here today, gone tomorrow,” said Molvihill.

        Initially the site will house more than 10,000 photographs. National Geographic anticipates adding as many as 3,000 new images each year.

        Renee Boucher Ferguson
        Renee Boucher Ferguson

        Get the Free Newsletter!

        Subscribe to Daily Tech Insider for top news, trends & analysis

        Get the Free Newsletter!

        Subscribe to Daily Tech Insider for top news, trends & analysis

        MOST POPULAR ARTICLES

        Artificial Intelligence

        9 Best AI 3D Generators You Need...

        Sam Rinko - June 25, 2024 0
        AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
        Read more
        Cloud

        RingCentral Expands Its Collaboration Platform

        Zeus Kerravala - November 22, 2023 0
        RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
        Read more
        Artificial Intelligence

        8 Best AI Data Analytics Software &...

        Aminu Abdullahi - January 18, 2024 0
        Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
        Read more
        Latest News

        Zeus Kerravala on Networking: Multicloud, 5G, and...

        James Maguire - December 16, 2022 0
        I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
        Read more
        Video

        Datadog President Amit Agarwal on Trends in...

        James Maguire - November 11, 2022 0
        I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
        Read more
        Logo

        eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

        Facebook
        Linkedin
        RSS
        Twitter
        Youtube

        Advertisers

        Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

        Advertise with Us

        Menu

        • About eWeek
        • Subscribe to our Newsletter
        • Latest News

        Our Brands

        • Privacy Policy
        • Terms
        • About
        • Contact
        • Advertise
        • Sitemap
        • California – Do Not Sell My Information

        Property of TechnologyAdvice.
        © 2024 TechnologyAdvice. All Rights Reserved

        Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.