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    NetApp to Run IT for Aston Martin Cognizant F1 Team

    eWEEK INNOVATION NEWS: Cloud-led, data-centric software provider’s partnership brings next-gen IT panache with data fueling continuous performance improvement.

    By
    Chris Preimesberger
    -
    March 2, 2021
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      NetApp has earned respect and tens of thousands of loyal customers as a global leader in cloud storage and data management since its founding in 1992. Now it’s using that foundation to branch out and become a hybrid cloud data services company, able to handle a plethora of new and different use cases.

      With that in mind, Aston Martin Cognizant Formula One on March 1 revealed a new multi-year partnership with the Sunnyvale, Calif. tech giant as the world-famous car maker gears up for its return to Formula One competition. After more than 60 years away from the international circuit, the British car brand returns to the F1 grid, supported by NetApp, with a new edge: utilizing the power of data to help drivers win races.

      Maximum performance is the goal

      The partnership with NetApp will provide the Aston Martin team with high-end data and cloud services. The partnership will focus on maximizing performance both on and off the track, NetApp said.

      Using a data fabric powered by NetApp, the team will be able to extract more value from its data to better gauge car performance and address necessary refinements before, during and after each race, the company said.

      In an F1 race, every square inch of the car is sensored and monitored, from front to back, top to bottom and everywhere in between. A barrage of real-time data involving thousands of metrics–from tire pressure to oil pressure to airflow to surface temperature to many others–is collected, stored and analyzed in real time by the data center, which is constructed on the race site. Instant analysis is made available, so that quick decisions can be made under high-pressure conditions.

      Operational complexities reduced

      NetApp also said that its data fabric will also reduce operational complexities while keeping the team’s data properly compliant, secure and protected as intellectual property. By standardizing on NetApp across all platforms, the British racing team expects to be able to maximize resource utilization and remove inefficient data silos, enabling costly IT investments to be rerouted back into car and team development.

      “Formula One teams have always been pioneers in analyzing data for a competitive advantage, especially when milliseconds mean the difference between pole position and starting somewhere in the middle of the pack,” Otmar Szafnauer, chief executive officer and team principal at Aston Martin, said in a media advisory. “The team’s partnership with NetApp, along with title partner Cognizant, represents a new stage in our journey of continuous improvement.”

      The 2021 Formula One racing season starts March 26-28 in Bahrain. Go here to see the 23-race schedule for the year.

      Avatar
      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor-in-Chief of eWEEK and responsible for all the publication's coverage. In his 16 years and more than 5,000 articles at eWEEK, he has distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.

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