There is a storm brewing in the online behavioral-advertising world, where consumer clicks are tracked and tabulated to help online advertisers better target promotional...
Terra Technology, which makes inventory optimization solutions, is enabling consumer packaged goods manufacturers to incorporate demand signals from throughout their supply chains into their...
10 Foolish Things Vendors Do
10 Foolish Things Vendors Do - Feature Focus
Market products based on features rather than the pain points the customer has.Nothing...
LOS ANGELES-The agreement between Comcast and BitTorrent to resolve issues involving the throttling of P2P traffic may end a government investigation into the matter,...
Customer experience (CX) became the top brand differentiator in 2018, outpacing price, product quality and everything else. Businesses that offer a superior and differentiated...
The trickle-down effect of enterprise IT is as old as business technology. Vendors have long aimed new innovations at enterprises whose deep pockets and...