Microsoft has a problem with branding. While the brands Microsoft, Windows and Vista connotate desktop software and a successful operating system, its latest brand,...
NEW YORK—When it comes to software development, Googles Adam Bosworth has a need for speed.
In a talk entitled "Physics, Speed and Psychology: What Works...
Customer experience (CX) became the top brand differentiator in 2018, outpacing price, product quality and everything else. Businesses that offer a superior and differentiated...
The trickle-down effect of enterprise IT is as old as business technology. Vendors have long aimed new innovations at enterprises whose deep pockets and...