Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News

      Predictive Modeling Apps Due From SPSS and SAP

      By
      Dennis Callaghan
      -
      June 10, 2002
      Share
      Facebook
      Twitter
      Linkedin

        Companies looking to get more out of the data in their operational CRM applications will soon get help from SPSS Inc. and SAP AG.

        SPSS, of Chicago, this summer will launch a packaged predictive analytics module for Siebel Systems Inc.s Marketing application. Known as SMS (Scenario Manager Suite) for Siebel, the module will offer a series of predictive models, or scenarios, that enable nontechnical business users to run predictive analytics—generally the province of statisticians and other experts—on data in operational customer relationship management systems.

        Separately, SAP, of Walldorf, Germany, plans to add new predictive capabilities to MySAP CRM Version 3.1, due next quarter. Chief among its new capabilities will be a churn management application to determine which customers are at risk of leaving and how to keep them as profitable customers.

        While analytical CRM is not new, much of the technology in use today is based on historical reporting and analysis of past customer behavior. But the SPSS and SAP products are further indications of the increasing need companies have for predictive analysis—using advanced and complex statistical data mining algorithms to predict customer behavior and act accordingly. “[Predictive analysis] allows you to see what the customer is doing and what … he wants to do and combine those … to come up with the right offer for them,” said Prasanna Dhore, executive vice president of Dreyfus Service Corp., of New York. The investment company has seen its asset reduction rate drop from 22 percent to 7 percent since deploying one of the few predictive analytics applications on the market, SAS Institute Inc.s Solution for Customer Relationship Management.

        The software lets Dreyfus model customers by investment behavior and life stages and predict a customers future investment behavior. Used in combination with home-grown marketing campaign management and customer service systems and with sales force automation software from Onyx Software Corp., the SAS application lets Dreyfus present customers with new investment opportunities. “Historical information gives you a very static picture,” said Dhore. “Predictive analysis tells us whats going to happen and what we can do to change customers behavior, so that theyll maybe stay with us.”

        Initially, SPSS SMS will be packaged with Siebel Marketing and ship by September. With help from consulting services, SMS will support other vendors marketing automation applications, SPSS officials said.

        SPSS plans to extend SMS to call center applications and possibly sales applications as well, by years end.

        Dennis Callaghan

        MOST POPULAR ARTICLES

        Android

        Samsung Galaxy XCover Pro: Durability for Tough...

        Chris Preimesberger - December 5, 2020 0
        Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
        Read more
        Cloud

        Why Data Security Will Face Even Harsher...

        Chris Preimesberger - December 1, 2020 0
        Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
        Read more
        Cybersecurity

        How Veritas Is Shining a Light Into...

        eWEEK EDITORS - September 25, 2020 0
        Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
        Read more
        Cybersecurity

        Visa’s Michael Jabbara on Cybersecurity and Digital...

        James Maguire - May 17, 2022 0
        I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
        Read more
        Big Data and Analytics

        GoodData CEO Roman Stanek on Business Intelligence...

        James Maguire - May 4, 2022 0
        I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
        Read more
        Logo

        eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

        Facebook
        Linkedin
        RSS
        Twitter
        Youtube

        Advertisers

        Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

        Advertise with Us

        Menu

        • About eWeek
        • Subscribe to our Newsletter
        • Latest News

        Our Brands

        • Privacy Policy
        • Terms
        • About
        • Contact
        • Advertise
        • Sitemap
        • California – Do Not Sell My Information

        Property of TechnologyAdvice.
        © 2021 TechnologyAdvice. All Rights Reserved

        Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

        ×