Siemens Looks to Woo UC Resellers with Synnex Deal

Siemens, a traditionally direct sales organization, is linking up with distributor Synnex to build a reseller channel for its unified communications portfolio. Siemens wants to provide the channel with an unified communications alternative to Cisco Systems, Avaya and Microsoft.

Synnex resellers now have another unified communications solution available to them.
IT distributor Synnex will now offer the complete product line of Siemens Enterprise Communications, including end-to-end solutions for voice, data, video and security, the companies announced today.
The announcement comes a few weeks after Siemens signed on with Synnex in an effort to jump-start its fledgling channel efforts. Siemens has been known as a direct sales company, but is looking to develop relationships with channel partners and go against channel favorites such as Cisco, Microsoft and Avaya in the growing unified communications market.

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