Siemens Looks to Woo UC Resellers with Synnex Deal

Siemens, a traditionally direct sales organization, is linking up with distributor Synnex to build a reseller channel for its unified communications portfolio. Siemens wants to provide the channel with an unified communications alternative to Cisco Systems, Avaya and Microsoft.

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Synnex resellers now have another unified communications solution available to them.
IT distributor Synnex will now offer the complete product line of Siemens Enterprise Communications, including end-to-end solutions for voice, data, video and security, the companies announced today.
The announcement comes a few weeks after Siemens signed on with Synnex in an effort to jump-start its fledgling channel efforts. Siemens has been known as a direct sales company, but is looking to develop relationships with channel partners and go against channel favorites such as Cisco, Microsoft and Avaya in the growing unified communications market.

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