The Key to Integrating Mobile and Social Strategies in the Enterprise

Companies today are being forced to evolve with the times. All companies whether big or small are dealing with the bring your own device (BYOD) dilemma, as employees prefer to use their own devices, whether an Apple iPhone, Blackberry, Android or Windows phone, while on the job and using corporate applications. Becoming a social business is also at the forefront as social media sites have become crucial in a creating and molding a company's image, determining their customer service reviews and also leading to increased productivity among internal employees. In this eWEEK video, editor, Alison Diana sits down with Kevin Cavanaugh, VP of Business and Technical Strategy at IBM, to discuss how companies can integrate both social and mobile strategies to reach their optimal potential.