Will Printer and Printer Supply Sales Ever Recover?

The recession has slammed sales of printers and printing supplies as hard as it's slammed most other technology sales. But vendors such as HP, Lexmark and Xerox are grappling with the question of whether the move toward green technology and doing more with less will fundamentally change how companies consume printers and printing supplies. And how will reseller solution providers evolve to fit the new model?

Are printers and printing supplies going the way of other outmoded technologies like external modems and tape backups-destined to pile up in some forgotten IT closet?

That's the scenario that has some in the industry closely watching earnings announcements from companies such as Hewlett-Packard, Lexmark and Xerox.

The question is, are the huge sales drop-offs in printing and supplies by these companies caused by the recession, or is there a bigger trend at work? Is the move toward green computing and doing more with less driving some companies to re-evaluate their printing practices?

Angela O'Donnell, owner of New York City-based solution provider W. O'Donnell Consulting, says that company gate keepers from CFOs to office managers are casting a more watchful eye on the printing supplies purchased and used.

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