Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News

      Yahoo! to Buy Overture in $1.6B Deal

      By
      Dennis Callaghan
      -
      July 14, 2003
      Share
      Facebook
      Twitter
      Linkedin

        Yahoo Inc. made the boldest move yet in the consolidating Web search space, announcing plans Monday to buy commercial Web search services company Overture Services Inc. in a cash and stock deal valued at $1.63 billion.

        The deal will give Yahoo Overtures paid search business, which lets advertisers buy placement on search results Web pages. Paid search has revived the Internet advertising industry. Investment firm Piper Jaffray values paid search as a $2 billion business set to grow to $5 billion by 2006.

        Overtures services are already used at Yahoos search site as well as search engines at MSN.com, Lycos and InfoSpace, among other sites. Those affiliate partnerships will remain intact post-acquisition, Overture officials said.

        Both Yahoo and Overture had been active in consolidating the Web search space, with Yahoo earlier this year buying Inktomi Corp.s commercial Web search businessand Overture buying AllTheWeb.com and AltaVista.com.

        Terry Semel, chairman and CEO of Yahoo, said in a statement that the combined assets of the two companies will make Yahoo the largest Internet advertising company.

        “Together, the two companies will be able to provide the most compelling and diversified suite of integrated marketing solutions around the globe, including branding, paid placement, graphical ads, text links, multimedia, and contextual advertising,” Semel said.

        “By combining Overtures world class monetization platform and complementary Web search assets with Yahoos already robust search business, we will further improve our ability to offer the highest quality search experience,” he said.

        Together, the two companies will expand Pay-for-Performance search into vertical properties, such as shopping, travel and yellow pages; integrate contextual advertising throughout Yahoos network, including its sports, real estate and automotive Web properties; and offer Overtures 88,000 advertisers (the majority of which are small and medium-sized businesses) a range of additional Yahoo services such as Yahoo! Store and Yahoo! Web Hosting, according to company officials.

        The combined entity will also eye opportunities overseas, including in Europe, Korea and Japan, where both companies have a strong presence, officials of the two companies said.

        Overture will become a wholly owned subsidiary of Yahoo, and its operations will remain in Pasadena, Calif., following completion of the acquisition. Overture President and CEO Ted Meisel will continue to head up Overtures operations and report to Dan Rosensweig, Yahoos COO.

        The transaction is expected to be completed by the fourth quarter of this year.

        Dennis Callaghan

        MOST POPULAR ARTICLES

        Big Data and Analytics

        Alteryx’s Suresh Vittal on the Democratization of...

        James Maguire - May 31, 2022 0
        I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
        Read more
        Cybersecurity

        Visa’s Michael Jabbara on Cybersecurity and Digital...

        James Maguire - May 17, 2022 0
        I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
        Read more
        Applications

        Cisco’s Thimaya Subaiya on Customer Experience in...

        James Maguire - May 10, 2022 0
        I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
        Read more
        Cloud

        IGEL CEO Jed Ayres on Edge and...

        James Maguire - June 14, 2022 0
        I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
        Read more
        Cloud

        Yotascale CEO Asim Razzaq on Controlling Multicloud...

        James Maguire - May 5, 2022 0
        Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
        Read more
        Logo

        eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

        Facebook
        Linkedin
        RSS
        Twitter
        Youtube

        Advertisers

        Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

        Advertise with Us

        Menu

        • About eWeek
        • Subscribe to our Newsletter
        • Latest News

        Our Brands

        • Privacy Policy
        • Terms
        • About
        • Contact
        • Advertise
        • Sitemap
        • California – Do Not Sell My Information

        Property of TechnologyAdvice.
        © 2022 TechnologyAdvice. All Rights Reserved

        Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

        ×