2New MacBook’s Is Comparable to MacBook Air in Thinness
3Apple Goes With the Edge-to-Edge Keyboard
4A 12-Inch Screen Is Available
5A New Keyboard Technology Seeks to Reduce Typos
During its unveiling of the MacBook, Apple showed off a new keyboard technology that attempts to make typing more accurate and reduce typos. In short, current keyboard technology has a mechanism under each key that sometimes causes mistyping or a failure to register a keystroke if a person doesn’t hit it just so. The MacBook has an updated design that ensures better keystroke responsiveness and accuracy.
6The Force Touch Track-Pad Provides More Feedback
In addition to improving the MacBook’s keyboard, Apple has also upgraded the computer’s track-pad with a technology it’s calling Force Touch. The technology delivers a uniform click no matter where it’s touched and even responds to varying levels of pressure. So software will react differently, depending on a touch’s force. Apple has also bundled haptic feedback into the track-pad, generating a small vibration whenever it’s touched, so users gain a sense of touch that relates to what they see on the screen.
7It Comes With Only a Single USB-C Port
If there is one big omission from the MacBook, it’s ports. Unlike its predecessors, the MacBook doesn’t come with a range of USB, High-Definition Multimedia Interface (HDMI) or even Thunderbolt ports. Instead, Apple built a single port in its new notebook, called a USB-C. The port is small and reversible and does everything from charging the computer to providing data transfer. It also includes support for video output.
8The Battery Life Is Typical for Mac Notebooks
Apple has tried to tout the MacBook’s battery life by saying that it’ll last “all day.” But one would be forgiven for scoffing at such a claim. Yes, the battery lasts for nine hours on a single charge, but for a workforce that is working harder and longer, that likely won’t be enough. Expect that to be a problem for some enterprise customers if they can’t keep close to a power source.
9There Is Even a Gold Edition
The 12-inch MacBook is the first from Apple to come with the company’s signature gold design. Like the iPhone, the MacBook features a unibody case that comes in the customer’s choice of silver, space gray and gold. The gold version is arguably the most striking and one that will catch some looks at Starbucks.
10Hardware Specifications Cause Some Dissatisfaction
Instead of including the Intel i3 or i5 in the MacBook, Apple has instead gone with an Intel Celeron M processor in the computer. The move has been met with some criticism from benchmarkers who have witnessed somewhat poor performance with Intel’s Celeron, compared to the company’s Core I line. Apple said the average MacBook user won’t need to worry about power or resources, but that remains to be seen.
11The MacBook Carries Typical Premium Apple Prices
When compared with the rest of the notebook market, Apple’s MacBook is not so cheap. The computer starts at $1,299 before customization, making it one of the most expensive lightweight notebooks on the market. Of course, this is Apple, so a higher price than competing Windows notebook PCs is no surprise. But the fact that customers can buy notebooks with more robust hardware for hundreds of dollars less could prove troublesome for Apple.