Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Mobile
    • Networking
    • PC Hardware
    • Storage

    Apple iPad Will Lead Tablet PC Market: Analyst

    Written by

    Nicholas Kolakowski
    Published July 8, 2010
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Apple will sell 20 million iPads in 2011, predicts a new research note from Barclays Capital, as manufacturers such as Hewlett-Packard and Dell try to catch up in the burgeoning tablet PC space.

      “We project that media tablets (which are not currently in our PC unit model)-the most significant of which being the Apple iPad-will sell at least 15 [million] units in 2010 growing to over 28 [million] in 2011,” Ben Reitzes, an analyst with Barclays Capital, wrote in a July 7 research note. “We believe this category will have a negative impact on overall PC unit volumes, pushing out and even replacing some notebook sales.”

      In Reitzes’ assessment, lower-priced notebooks become the biggest victims of the tablet category’s surge: “We believe it is prudent to use 30-40 [percent] cannibalization rate of the low-end notebook market, which we believe was a similar rate seen when netbooks burst on the scene in 2008.”

      He also sees Apple as the initial winner in the category. “Apple’s vertical integration with software, online services, apps and design give it unparalleled advantages in time to market and ease of use for customers,” he wrote. “We believe HP must demonstrate to investors that its Palm deal gives them exposure-and that it can use its distribution and link with printers to help gain a foothold. We believe the tablet market presents challenges for Dell.” Barclays Capital apparently estimates total iPad sales for 2011 at 20 million units.

      That number certainly seems reasonable, considering that Apple managed to sell 3 million iPads within 80 days of the device’s April release. The iPad is seen by some analysts as sparking renewed interest in the consumer tablet PC category, which had traditionally been small and moribund in comparison to that of traditional PCs.

      HP confirmed in a July 1 statement that its newly-acquired Palm WebOS would serve as the operating system for the company’s tablet PCs and other hardware products. It remains an open question, however, whether the manufacturer will also develop a tablet PC that uses a stripped-down version of Windows 7, as had been anticipated in the months leading up to the Palm acquisition. In any case, HP has made substantial noise about its intentions to challenge the iPad, including a series of videos hosted on its corporate blogs that portrayed a tablet PC prototype in action.

      “HP knows it needs to be big in this category, given the iPad seems to be cannibalizing its notebook market after just 3 months of sales,” Reitzes wrote in his research note. “”HP is opting to emulate Apple (albeit a bit late) and clearly sees synergies with Palm that could help drive sales of tablets and printers as well as smartphones.” HP’s scale and its sizable retail channel, he added, potentially make it a strong category competitor.

      But Dell could have a harder road ahead: “We are not modeling any benefit from tablets, given Dell’s lack of experience and success to date in consumer electronics categories.” In addition, Dell may be required to make “a bigger move of its own” if HP’s efforts with a Palm WebOS-powered tablet prove successful in the marketplace.

      Other analysts have also suggested growth for the tablet PC market, with research firm IDC estimating that worldwide media tablet shipments would total 46 million units in 2014. “IDC expects consumer demand for media tablets to be strongly driven by the number and variety of compatible third-party apps for content and devices,” analyst Susan Kevorkian wrote in a May 20 statement.

      Nicholas Kolakowski
      Nicholas Kolakowski
      Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×