Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Mobile
    • PC Hardware

    Apple Mac Sales Up 58 Percent, Thanks to iPad, iPhone

    By
    Michelle Maisto
    -
    October 19, 2010
    Share
    Facebook
    Twitter
    Linkedin

      iPad growth? Sure. But perhaps more surprising is news that Apple desktops are also riding high.

      On Oct. 18, Apple posted its first-ever quarterly revenues in excess of $20 billion, which were partly attributable to sales of its industry-birthing iPad and the iPhone 4. While there has been much talk of the iPad – and the tablet competitors set to arrive as a result of it – cutting into mobile PC sales, the device has had the opposite effect on desktops.

      During the third quarter, Mac desktop sales rose by a stunning 58 percent.

      “What we’re seeing is that the iPad is cannibalizing notebook sales – and Steve Jobs confirmed that – but it may have driven desktop sales,” Technology Business Research (TBR) Analyst Ezra Gottheil told eWEEK.

      “There’s a halo effect,” Gottheil added. “If you have an Apple product” – such as an iPad or iPhone “you’re likely to wander into an Apple store, and there are all of these lovely PCs to play with.”

      Consumers who’ve become accustomed to the Apple experience with an iPhone or iPad are proving to want to extend that to their full PC experience. In research conducted by TBR, consumers said the two places they most used their iPads were the bedroom and the living room and what they did was email and surf the Web. Basically, when they weren’t at their desks, the iPad met all their needs.

      Gleacher & Co. analyst Brian Marshall similarly reported Oct. 19, in a report encouraging investors to “take a more -holistic’ approach to Apple,” that “customers typically migrate up the -SKU stack’ and buy higher-priced items with higher associated gross margins.”

      ABI Research, in an Oct. 15 report, found not even tablets but the promise of tablets – such as the Samsung Galaxy Tab – to be slowing netbook sales. Gartner Analyst Mikako Kitagawa similarly reported Oct. 13 that, while tablets don’t replace primary PCs, media tablets have led “consumers and channels to take a -wait and see’ approach to buying a new [PC].”

      Still, Gottheil adds that Apple’s notebook sales were up nearly 17 percent during the quarter. “That’s probably up more than consumer notebooks in the markets that Apple addresses,” said Gottheil. “It’s definitely growing faster than its competitors in the U.S.”

      During Apple’s earnings call, CFO Peter Oppenheimer said that during the September quarter, Apple set new all time records for Mac, iPhone and iPad sales. “We set a new quarterly record with sales of almost 3.9 million Macs, exceeding the previous record established in the June quarter by over 400,000,” said Oppenheimer. Which represents a 27 percent year over year growth.

      “It works out for Apple in a number of ways,” said TBR’s Gottheil. “Despite Apple aggressively pricing the iPads, the prices on the lower-priced Macs and MacBooks aren’t way up there like they used to be.”

      Michelle Maisto
      Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×