Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Cloud
    • Cloud
    • IT Management
    • Mobile
    • PC Hardware

    Apple Prepping for Mysterious Anniversary Event: Reports

    By
    Nicholas Kolakowski
    -
    May 17, 2011
    Share
    Facebook
    Twitter
    Linkedin

      Apple is prepping for a major product unveiling this weekend, according to reports. If this proves accurate, the event would mark the 10th anniversary of the opening of the company’s first retail store.

      The first pair of Apple stores opened on a Saturday, May 19, 2001, in Glendale, Calif., and the Tysons Corner mall in McLean, Va. May 19 falls on a Thursday this year, but Apple’s big event could hit on Saturday or Sunday, the anniversary weekend of the initial launch.

      “There’s an overnight shift planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday,” read a May 16 posting on the tech blog Boy Genius Report, which received its information from an unnamed source. “During the overnight shift, it’s going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.”

      Boy Genius Report also mentioned that Apple stores have already received “hardware” to install, and Apple corporate has sent password-protected folders marked “training.” Those folders will apparently be accessible starting the afternoon of May 21. Apple stores will have their windows draped in black curtains, the better to hide whatever the company’s brewing in there.

      “Lastly, all Apple retail stores have mandatory meetings on Sunday, May 22,” the posting added. “Most meeting[s] are scheduled for the morning, but there are evening meetings as well.”

      Apple fans, start your rampant speculation!

      The blog Apple Insider suggests Apple could be prepping to roll out its “iCloud,” an online locker for music and other multimedia, in the process citing an April Reuters report that Apple had finished a streaming music service.

      While it’s not outside the realm of possibility that Apple could introduce a new product, such an appearance would be wildly outside the company’s usual timeframe for releasing its latest wares. The latest iteration of the iPhone generally appears later in the summer, although current rumors suggest that the launch of the next one-termed the “iPhone 5” by many in the press-could be pushed back into the fall. The new iPods make their appearance in the September timeframe, after which Apple generally quiets until the early-spring debut (at least, based on the past year-and-a-half) of the latest iPad.

      Even as Apple gears its brick-and-mortar stores for this mysterious event, the company is locked in a series of lawsuits involving the trademark to “app store.” Amazon.com, Microsoft, Nokia and other companies are pressing to deny Apple the rights to the term in both the United States and Europe. Apple’s app store, one part of the company’s massive online storefront, is the largest app provider by volume.

      Nicholas Kolakowski
      Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.

      MOST POPULAR ARTICLES

      Big Data and Analytics

      Alteryx’s Suresh Vittal on the Democratization of...

      James Maguire - May 31, 2022 0
      I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
      Read more
      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×