Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Latest News
    • Mobile
    • Networking
    • PC Hardware
    • Storage

    E-Readers Owned By One in 10 Americans: Report

    Written by

    Nicholas Kolakowski
    Published September 22, 2010
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Eight percent of Americans use an e-reader, according to new data from Harris Interactive. On top of that, the research firm’s survey found that 12 percent of respondents who do not currently own an e-reader are likely to purchase one within the next six months.

      The Harris Poll questioned 2,775 adults online between Aug. 9 and 16. The survey also found that 53 percent of people with e-readers read more books in the previous six months-a substantial jump from the 18 percent of people without e-readers.

      “With eReader sales expected to continue to climb and as more devices now become available, it is inevitable that reading habits of Americans will also change,” reads a note accompanying the results. “This early evidence is pointing to something good-people seem to be reading more if they have an eReader, which is something the publishing industry, which has been in decline over recent years, is sure to celebrate.”

      That survey comes as e-reader manufacturers are stepping up their marketing ahead of the holiday shopping season. Amazon.com, whose Kindle e-reader dominates the segment’s mindshare (if not its market share), recently kicked off a new ad campaign showing off the device’s versatility and price point. The Kindle will also appear in Best Buy stores starting this fall, where it will compete against Barnes & Noble’s Nook and the Apple iPad.

      The WiFi-only version of the Kindle retails for $139, while the next-generation version with 3G connectivity retails for $189. Amazon’s recent tweaks to the device include a higher-contrast e-ink screen, longer battery life, Wikipedia access, support for password-protected PDFs and a lightweight body capable of being held in one hand.

      Although Amazon, Barnes & Noble and smaller e-reader manufacturers have engaged in something of a summer price war, the iPad is seen as the looming threat to all. Analysts have previously suggested that the iPad’s customer base now exceeds that of the Kindle, which in turn places more marketplace pressure on Amazon. Hence, Amazon’s targeting the iPad in its latest ad, which features a bikini-clad woman extolling the virtues of the Kindle to a man who has trouble reading his tablet PC’s screen in sunlight.

      Despite that, analytics firm In-Stat predicts that e-reader shipments will grow from around 12 million units in 2010 to 35 million in 2014.

      “Tablet PC shipments are taking off, fueled in particular by the Apple iPad introduction. Yet, there will still be a revenue opportunity for e-reader suppliers and OEMs, since tablet PCs and e-readers target different customers,” Stephanie Ethier, an analyst with In-Stat, wrote in a Sept. 14 research note. “Standalone e-readers will address the needs of avid readers, to whom the reading experience is central. Tablets are better suited for consumers who prefer a stronger multimedia experience, and only light reading.”

      Nicholas Kolakowski
      Nicholas Kolakowski
      Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.