Wherever in the world distributor Ingram Micro Inc. does business, so can processor maker Advanced Micro Devices Inc.
The companies just entered a rare global partnership under which Santa Ana, Calif.-based Ingram Micro has authorization to sell AMD processors across its global distribution infrastructure. Typically, distributor/vendor contracts cover only specific regions.
For Sunnyvale, Calif.-based AMD, the agreement opens the potential to fight for market share against main rival Intel Corp., Santa Clara, Calif., wherever there is a viable IT market in the world.
“Its good for customers to have a choice. Thats what its all about,” said Pierre-Yves Ferrard, AMDs vice president of worldwide distribution sales, who works out of the vendors Geneva office.
For Ingram Micro, authorization to carry AMD-branded processors across its entire global infrastructure will help boost the distributors components business.
The potential benefits for both companies are significant because of the customer segment primarily targeted by sales of AMD processors—unbranded system builders.