Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Mobile
    • Networking
    • PC Hardware

    Intel Confirms Product Name Changes

    By
    Scott Ferguson
    -
    October 3, 2007
    Share
    Facebook
    Twitter
    Linkedin

      Intel is confirming that it plans on changing some, but not all, of its product names by the beginning of 2008 in order to help streamline and simplify its platform and processor portfolios.

      At its 2007 Developer Forum in San Francisco, Intel executives introduced a myriad of new code names for the companys future platforms and processors, but the name changes the company is planning for January target those product names that Intel already has in the market.

      The name changes were first reported on the Tech ARP Web site in September and an Intel spokesman confirmed to eWEEK on Oct. 3 that the company is moving forward with the name and logo changes.

      In an e-mail, a spokesman for the Santa Clara, Calif., chip giant said that, while the company does not plan on changing its technology strategy for its processors and platforms, the name changes reflect the desire of customers for a more simplified Intel roadmap.

      “We undertook this effort to simplify choices for consumers and business, provide consistency and clarity for messaging, and create an efficient, less complex and sustainable brand roadmap,” according to the Intel spokesman.

      “The result is a simpler, easier to understand brand selection for both consumers and business which minimizes impact to our customers and better supports our current and future product roadmaps and overall business objectives and strategy.”

      /zimages/3/28571.gifClick here to read eWEEKs interview with Intels CTO Justin Rattner.

      The changes will take place on Jan. 1, 2008.

      Under the new naming plan, Intels processors for clients, such as the Core 2 Quad, Core 2 Duo and the Core 2 Solo, will remain the same. On the laptop side, the five different Centrino mobile brands will be compacted down to Centrino for consumers and Centrino with vPro Technology for business and enterprise customers.

      During the 2007 IDF, Intel executives detailed several new plans for the mobile platform that will come to market next year, including an update to the Centrino platform that will include the companys new 45-nanometer Penryn family of processors. Later in the year, Intel plans the revamping of the entire mobile platform under the code name of “Montevina.”

      In its desktop portfolio, Intel will update both its Viiv and its vPro brands to better reflect which processor is being used with the platform.

      For example, the label for a PC using a quad-core desktop processor with vPro will now be Intel Core 2 Quad with vPro Technology instead of the PC just carrying the vPro or Viiv name and logo.

      Again, these changes come as Intel prepares to roll out its new Penryn family of processors on Nov. 12. The first of these processors will likely target high-end gaming systems, servers and workstation before moving toward mainstream desktops.

      Finally, Intel will simplify its Itanium 2 branding just by labeling systems that use the processor as Itanium Inside.

      /zimages/3/28571.gifCheck out eWEEK.coms for the latest news in desktop and notebook computing.

      Scott Ferguson

      MOST POPULAR ARTICLES

      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×