Lenovo Hangs Up Virtual Shingle

The PC maker-now the world's third largest with its acquisition of IBM's PC group-remakes itself online.

Lenovo Group Ltd. has established a new online outpost, with a look at things to come.

The Chinese PC giant, which completed its acquisition of IBMs PC group earlier this week, has set up shop at Lenovo.com.

The site, which replaces Lenovos previous presence at lenovogroup.com and taps much of the information previously available on IBMs site, offers customers in a range of areas, including North America and Europe, the ability to purchase their IBM-brand PCs as well as take in a preview of several Lenovo-designed products offered now in China. Although a Lenovo spokesman said the preview is intended strictly as a showcase of what Lenovo is capable of, the company does intend to sell elsewhere in the future at least some of the products it now only offers in China.

/zimages/3/28571.gifWith its IBM deal, Lenovo could claim a good share of the corporate market. Click here to read more.

Among the products in Lenovos virtual showcase are the TianJiao A Series desktop and the Y200 Series notebook. The TianJiao A Series looks somewhat like a small home stereo or a jukebox, but that can be paired with a VOIP (voice over IP) telephone. The silvery design of the Y200 Series is reminiscent of Apple Computer Inc.s PowerBook laptops.

"We believe the Web is a critical part of our communications strategy. Its a very important part of communications [about] our products and the details behind our products and [for customers] establishing a relationship with our products," Bob Galush, Lenovos vice president of product marketing, said on Thursday.

Lenovo launched its new site on Sunday, the same day it closed its purchase of IBMs PC business. The transaction is valued at $1.75 billion.

For IBM, which maintains a stake in the new company, the maneuver was an exit from the highly commoditized PC business. It also shifted about 10,000 jobs from IBM to Lenovo. IBM on Thursday announced that it will cut between 10,000 and 13,000 jobs to save on costs.

/zimages/3/28571.gifIBM claims its restructuring will save up to $2 billion. Click here to read more.

Lenovo gained enough heft to make it the third-largest PC shipments maker, behind market leader Dell Inc. and second-ranked Hewlett-Packard Co., as well as access to numerous new markets, including the United States, Japan and Europe.

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