Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Latest News
    • Mobile
    • Networking
    • PC Hardware
    • Storage

    New Apple MacBook Pro Notebooks May Arrive in March: Report

    Written by

    Michelle Maisto
    Published February 16, 2011
    Share
    Facebook
    Twitter
    Linkedin

      Apple’s next generation of MacBook pro notebooks may receive an introduction in as soon as two weeks’ time, Apple Insider is reporting, following tips from a number of unnamed sources. This March time frame would reportedly put Apple just a few weeks behind its planned schedule, according to the site, following delays caused by flaws found in Intel’s new “Sandy Bridge” processors.

      On Jan. 31, Intel officials announced that they were recalling their 6-Series chipset, known as “Cougar Point,” though they had located the problem and were beginning to manufacture new chipsets with the repair in place. By Feb. 7, the chipmaker said it had resumed shipments of the chipsets to PC makers whose device configurations were not affected by the issue found on the 6-Series chipset. Among those systems makers was Apple, according to a Feb. 16 report from Taiwan-based DigiTimes.

      “Apple is normally slower in upgrading its notebook products to the latest platform and is currently still using Calpella for most of its PC models; as a result, the company has completely avoided the impact,” the site reported.

      Apple Insider sources added that the move to the Sandy Bridge architecture wouldn’t be the only major highlight of the new lineup. Apple’s latest line of MacBook Air notebooks, introduced in October 2010, took design cues from the iPhone and iPad-which had been influenced by Mac designs, bringing Apple’s design cues full circle-and so feature instant-on capabilities and SSD (solid-state disk) drives instead of hard drives, and keep things light by doing without optical drives. Such features, states the report, are expected to “become more prevalent in many of the models planned for future design cycles over the next 12 to 18 months.”

      According to a third Apple Insider source, Apple is currently selling MacBook Air notebooks in volumes that are nearly half that of the less expensive MacBook Pro. Suggesting that the success of the MacBook Air will similarly be enjoyed by the newest MacBook Pros, DigiTimes adds in its report, “Sources from Apple’s upstream supply chain also noted that Apple’s shipments in January reached the company’s expectations and Apple is reportedly even planning to increase its orders for the first quarter.”

      Research firm IDC reported that Apple shipped approximately 2.9 million notebooks during the fourth quarter of 2010. Benefitting from holiday sales, Apple saw its highest-ever earnings and revenue ($26.74 billion) during the quarter, as well as record sales of Macs, iPhones and iPads, the company reported during a Jan. 18 earnings call. For the second fiscal quarter of 2011, Apple CFO Peter Oppenheimer said he expected revenue to dip to $22 billion.

      Apple last updated its MacBook Pro line in April 2010, outfitting it with Intel Core i7 and Core i5 processors, next-generation Nvidia graphics and batteries able to hold 8 to 9 hours of life per charge. Available in 13- 15- and 17-inch designs, Apple said that the latter two were now a full 50 percent faster than their predecessors.

      The DigiTimes report added that Apple could afford to be slow about upgrading its notebooks, given their high average selling prices. For competitors also slowed by the Intel issues, however, the same isn’t true.

      “For Hewlett-Packard, Acer and Dell, which heavily depend on their economic scale,” reported DigiTimes, “the new platform will help raise their ASPs, and therefore, these makers will try to launch notebooks with new platforms as early as possible.”

      Michelle Maisto
      Michelle Maisto
      Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.