Predictive Analysis: Who Wins the Holidays—iPhone or Samsung Galaxy?

New survey also looked at the top holiday gifts and how much Americans will spend on IT gifts this year. The survey showed that the No. 1 electronic gift on American wish lists this year is a computer or laptop (21 percent), followed by a new smartphone (19 percent) or a TV (11 percent).


There are iPhone loyalists and Samsung loyalists, but which smartphones will be selling out this holiday season? According to a new survey by Swagbucks, an rewards- and loyalty-program company operated by Prodege, LLC, adults and teens are split between the two.

Overall, adults are most excited to purchase a new Samsung smartphone, with a third (32 percent) of adults choosing a Samsung, while a full half (51 percent) of teens are excited about an iPhone. 

The national survey of 1,000 U.S. adults and 500 teens, conducted online by Prodege in October, also found that women most want the iPhone XS Max, while men want the Galaxy S10:

Which smartphone would you most like to receive?



iPhone XS Max

71 percent

   29 percent

Samsung Galaxy S9

67 percent

   33 percent

iPhone XS

44 percent

   11 percent

Samsung Galaxy S10

38 percent

   63 percent


All I Want For Christmas Is …

The survey discovered that the No. 1 electronic gift on American wish lists this year is a computer or laptop (21 percent), followed by a new smartphone (19 percent) or a TV (11 percent). Teens, on the other hand, want a new smartphone (32 percent), a computer/laptop (18 percent) or a tablet (16 percent).

When asked which non-electronic gift they want, teens and parents agreed on gift cards:

Which non-electronic gift would you most like to receive?



Gift card

37 percent

   19 percent


13 percent

   19 percent

An experiential gift (e.g., spa day)

13 percent

    9 percent

Home goods

10 percent

    3 percent


5 percent

    3 percent


Americans Will Spend on Family, But Not Friends

The vast majority of American moms (82 percent) plan to spend the most money on their children this holiday season. This is also true of some American dads (58 percent), but a full third of them plan to spend more on their spouse or significant other.

The rest of American adults will drop the most money on a gift for their sweetheart. They will spend the least on gifts for their coworkers and extended family.

A quarter of Americans reveal that they plan to spend between $300 to $500 on holiday shopping this year (24 percent). Additionally, Americans say the sweet spot budget for one person’s gift is between $50 and $150 (43 percent).

Black Friday Continues to Be a Hot Shopping Day

Almost all Americans (85 percent) say that they plan to do some shopping during the Black Friday weekend. Many plan to shop at more than five stores (32 percent). About 1 in 5 Americans (21 percent) will shop exclusively online this year, but the majority (70 percent) will shop both in-store and online.

The survey also found that 19 percent of Americans plan to shop on Thanksgiving itself, and a quarter (24 percent) will alter plans with their family to shop.

“Over the years we’ve seen people begin holiday shopping earlier and earlier,” said Chuck Davis, CEO and Chairman of Prodege, LLC. “Whether you begin your shopping during the summer or on Black Friday weekend, Swagbucks can help you save and earn money on all of your big ticket purchases, like the iPhone or Galaxy, or on clothing and gift cards.” is a popular web-based rewards program that gives users free gift cards and cash for the everyday things they already do online. Swagbucks already has paid out more than $300 million in cash and free gift cards. Headquartered in El Segundo, Calif., Swagbucks is owned by Prodege, LLC, an internet media company that operates multiple customer engagement brands.

Chris Preimesberger

Chris J. Preimesberger

Chris J. Preimesberger is Editor-in-Chief of eWEEK and responsible for all the publication's coverage. In his 15 years and more than 4,000 articles at eWEEK, he has distinguished himself in reporting...