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The Dell Adamo: A Closer Look at the 'World's Thinnest Laptop'
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Aesthetics is the name of the game with the Adamo by Dell brand. Before Adamo's debut, Dell aroused much anticipation with a hyper-stylized ad campaign shot by British-based photographer Nadav Kander.
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Adamo shows off its profile. At 0.65 inches thick, Dell says Adamo at its thickest point is thinner than any other laptop. Its length and width measure 13.03 by 9.5 inches.
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Adamo features a chassis milled from a single sheet of aluminum, for a streamlined look and minimal seams. On the flipside is a 13.4-inch, tempered glass high-definition display.
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Like Apple, Dell wants a customer to fall in love with its laptop before it's even out of the box. The Adamo's minimalist packaging is intended to make the laptop appear to float.
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The Adamo by Dell is available in Pearl (shown) or Onyx.
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Dell delights in all the details of the Adamo, insisting the intentionality and care that went into the laptop are akin to the considered craftsmanship shown to Swiss watches.
