Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Apple
    • Apple
    • Applications
    • Mobile
    • PC Hardware

    Why Apple Needs to Pay More Attention to Product Reliability

    Written by

    Don Reisinger
    Published August 20, 2009
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Exploding iPhones, overheating, Bluetooth problems, hard drive noises. What is going on at Apple? The company that provides a premium product at a premium price has experienced so many hardware issues over the past few weeks that it’s becoming a real concern.
      The iPhone 3GS is becoming a problem child for Apple. Multiple iPhone 3GS explosions have been reported around Europe, though Apple claims those explosions are isolated events. The iPhone 3GS is also overheating, causing discoloration. Even worse, its battery life isn’t living up to Apple’s promises.
      Apple’s troubles don’t end there. On Aug. 19, Apple announced several fixes for its MacBook Pro. The Bluetooth Firmware Update 2.0.1 improves Bluetooth functionality for users who have experienced interaction issues between peripherals and their Macs. The Hard Drive Firmware Update 2.0 reduces the noise users have heard from the MacBook Pro’s data storage disk. Apple said the noises were “infrequent” and they didn’t cause harm. That said, the company did admit that the noises were annoying and needed to be addressed.
      Although it’s nice to see Apple addressing all these problems, it’s difficult to see why users were forced to experience them in the first place. Apple provides premium products. It offers those premium products at a premium price. When users go to the store to buy a MacBook Pro or an iPhone, they expect a superb product for the amount of cash they need to lay out. They don’t expect to deal with the various hardware issues that have cropped up during the past few weeks.
      Admittedly, Apple isn’t alone. Early adopters are all too aware of the perils that come with new hardware. When tech companies release products on the open market, those products sometimes haven’t been tested as well as they could have been. Issues that the company missed stay in the final product. They’re only witnessed when users start getting their hands on the respective devices. It’s a common issue in the tech space. Apple isn’t unique.
      But exploding and overheating iPhones are serious problems. They’re not simple design issues. They’re not battery problems that can be easily fixed. They’re not even loud hard drives. Explosions shouldn’t happen once, let alone multiple times. And overheating can be extremely dangerous to the person holding the iPhone.

      Fans Defend Apples Reputation

      However, it’s doubtful that this is the beginning of the end for the Apple brand. A few exploding iPhones and overheating problems aren’t enough to make the company lose its position as a dominant force in the tech industry. Those incidents aren’t ideal, for sure, but they’re not so widespread that people will think twice about buying the iPhone or the MacBook Pro.

      If Apple were any other company in the market, that might not be true. Dell and Sony dealt with public outcry when the batteries in their notebooks caused explosions. Any company that has experienced overheating troubles scrambles to fix the problem before it loses revenue.
      But Apple is a different entity altogether. It’s highly respected by consumers. It has, arguably, the “coolest” products on the market. And although it’s easy for some to discount the impact Steve Jobs has had on the tech industry, he’s a celebrity that the average non-geek knows. Those factors all help the company generate sales, regardless of the problems its devices might be experiencing.
      Loyal fans
      There is another factor helping Apple: its loyal fan base. Apple fans are rabid. They love Apple and everything it offers. Exploding iPhones or not, they stand by their company and their leader, Steve Jobs. More importantly, they support and defend Apple until the bitter end. No matter the problem, Apple is, in their minds, still the best and brightest company in the tech space.
      That’s a major advantage for Apple to have. Apple knows that it can rely on fans to quell the unrest, talk about the company’s virtues and, hopefully, make it all go away.
      So as we consider how these recent troubles will impact Apple and its brand, perhaps it’s important to remember that this isn’t the biggest problem Apple has faced. And thanks to a loyal following, the fallout probably won’t be so bad.
      But that doesn’t make it right.
      Apple needs to start improving its offerings. These might be isolated events, but overheating and exploding iPhones are unacceptable. And if these problems become more widespread and consistent, even Apple may not be able to avoid damage to its reputation for quality and reliability.
      It’s as simple as that.

      Don Reisinger
      Don Reisinger
      Don Reisinger is a longtime content writer to several technology and business publications. Over his career, Don has written about everything from geek-friendly gadgetry to issues of privacy and data security. He became an eWEEK writer in 2009 producing slide shows focusing on the top news stories of the day. When he's not writing, Don is typically found fixing computers or playing an old-school video game.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.