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    iPhone App Store Brings Productivity Applications to Life

    By
    Cameron Sturdevant
    -
    July 11, 2008
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      On opening day Apple’s App Store for the iPhone and iPod Touch delivers the billable hour tracking, tip calculating and expense reporting that are staples of mobile workers who rely on handheld devices.

      Applications are grouped by category, and of the 25 currently in the “business” section I found more than enough time-and-expense trackers. New to me, and brimming with possibilities for mobile use is iFob, a social network that uses the phone’s built-in wireless connectivity to find other iFob-ers in the vicinity to talk to. (iFob also appeared in the “social networking” category, which seems like a better place for it.)

      Salesforce.com’s Mobile, already available on the BlackBerry and Windows Mobile platforms, is now a free download for the iPhone. I don’t have an Unlimited Edition license or an Enterprise or Professional account for testing, but I’m guessing that field salespeople across the country are going to be asking for an iPhone so they can get access to their Salesforce data without having to fire up the laptop.

      Apple has built viral promotion into its store. Telling coworkers and contacts about apps is as easy as e-mailing a picture. While on the application description page, there is an oh-so-convenient “tell a friend” button. My colleague Andrew Garcia has more on App Store and its use in the enterprise. I’ll just add that IT managers should press for some sort of customization over what apps are offered to users on company-provided iPhone handsets. With all the “cool” apps that can be added to the iPhone, it could drag down performance and chew up device memory with such easy and unrestrained access to the regular App Store.

      I can already tell that I’m going to be a big fan of the App Store for the convenience and presumably the compatibility I’ll get for apps that I put on my first-generation iPhone. While I was a big consumer of professional apps on my Treo 650, I don’t want to think about how many hours of my life were wasted hunting around for and then installing the apps on my Treo. The iPhone experience couldn’t be more different in terms of convenience. And at first glance the prices (and the variety) of the apps look to be in the same ballpark as what I paid for my Treo apps.

      App Store, here I come.

      Cameron Sturdevant
      Cameron Sturdevant is the executive editor of Enterprise Networking Planet. Prior to ENP, Cameron was technical analyst at PCWeek Labs, starting in 1997. Cameron finished up as the eWEEK Labs Technical Director in 2012. Before his extensive labs tenure Cameron paid his IT dues working in technical support and sales engineering at a software publishing firm . Cameron also spent two years with a database development firm, integrating applications with mainframe legacy programs. Cameron's areas of expertise include virtual and physical IT infrastructure, cloud computing, enterprise networking and mobility. In addition to reviews, Cameron has covered monolithic enterprise management systems throughout their lifecycles, providing the eWEEK reader with all-important history and context. Cameron takes special care in cultivating his IT manager contacts, to ensure that his analysis is grounded in real-world concern. Follow Cameron on Twitter at csturdevant, or reach him by email at cameron.sturdevant@quinstreet.com.

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