Microsoft’s Hardball with Yahoo Violates Rule Number One

Written By
Eric Lundquist
Eric Lundquist
Published: Apr 7, 2008
Updated: Feb 2, 2021
1 minute read
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One of the unwritten rules of technology takeovers is that hostile takeovers are fraught with peril. When a company’s value is its intellectual capital and that capital walks out the door at the end of each workday, taking a heavy-handed approach to acquisition seems wrong.

In any case, Microsoft’s Steve Ballmer has now put Yahoo on a three-week deadline. Yahoo seems to be responding by saying they will talk–but they’d like to see a bigger bag of money on the table.

It is tough to see how this open-acquisition warfare has any big upside–except for the bloggers getting page views by tracking the blow-by-blow prizefight.

Eric Lundquist

Eric Lundquist

Content Writer

Since 1996, Eric Lundquist has been Editor in Chief of eWEEK, which includes domestic, international and online editions. As eWEEK's EIC, Lundquist oversees a staff of nearly 40 editors, reporters and Labs analysts covering product, services and companies in the high-technology community. He is a frequent speaker at industry gatherings and user events and sits on numerous advisory boards. Eric writes the popular weekly column, 'Up Front,' and he is a confidant of eWEEK's Spencer F. Katt gossip columnist.

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