Google Watch - Google Strategy - A Brief Tour of Google's Master Plan in Pictures

A Brief Tour of Google’s Master Plan in Pictures

Written By
Steve Bryant
Steve Bryant
Dec 4, 2006
1 minute read
eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Google plans to buy Mars, acquire NASA and index all the sheep in the universe.
Those to-do items are all part of the the most entertaining part of Google’s offices: the whiteboard.
Googlers have long held a tradition of mapping out plans, both real and imagined, on whiteboards on their office walls. Throughout the year Googlers doodle on the board, and it accretes a fabulous array of product ideas that are truly Pynchon-esque in their scope: develop levitation, create a child care kinderplex, remake Babylon 5. And then, according to my guide during a recent Googleplex Manhattan tour, the whiteboards are ceremoniously erased once every 365 days and the process begins again.
The largest of these whiteboards is in Mountain View. A complete, zoomable map of that board, which was apparently erased a few months ago, is viewable here. You can check out all photos tagged Google and whiteboard on Flickr, and there’s a non-zoomable version of the long whiteboard here. Phil Lenssen transcribed Google’s plans here. When I was in the Gotham Googleplex earlier this year, I snapped this shot of the Google death ray, this shot of Google AdSense for Cheese, and this shot of Google Galaxy.

eWeek Logo

eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site's focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.