Web publishers say they are having trouble meeting a Yahoo Inc. requirement for participants in its self-serve Web advertising feature.
Never fear. Yahoo says it’s now working on ways to direct non-U.S. Web traffic away from Yahoo-placed ads, which it will make available to Web masters. Expect something soon.
The Yahoo Publisher Network wins converts because of its generous slice of shared ad revenues. And Yahoo will probably win more sign-ups now that it’s going to offer help meeting its U.S.-only traffic rule.
Whether all that does anything to help Yahoo come any closer to the dominant Google adSense feature is another story, however.