Friendster Drops Yahoo, Adds Google for Search, Ads

The 35th-largest social networking site has dropped Yahoo and partnered with Google for search and ad serving, according to Reuters.

The partnership calls for text and display advertising on Friendster members' personal profile sites, worldwide. The company will introduce Google Web search across the site in the second quarter of 2007.

Financial terms of the deal were not disclosed. Friendster received $10 million in additional funding in August 2006, and has a large following in the Asian market.

Google is currently also partnered with MySpace in a deal worth $900 million over three years, and which was announced in the fall of 2006.