Google Watch - Google Strategy - Google: A Kinder, Gentler, Less Fat, Successful Newman

Google: A Kinder, Gentler, Less Fat, Successful Newman

Written By
Steve Bryant
Steve Bryant
Nov 3, 2006
1 minute read
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Google’s Gmail is offering users the option to open Excel attachments in Google Spreadsheets.

File this one under “saw that coming.”

Like any good citizen with a brain full of pop culture debris, when I saw this news I thought of the famous line from Seinfeld’s Newman: “When you control the mail, you control information.”

I was going to use that quote as my headline, so I did a Google search to ensure I had it right, thinking I’d hit upon a Seinfeld tribute site. But no. When I searched, the second result returned was a post on John Battelle’s blog, and that post is from last month. WTF? That just seems silly to me, that Battelle has a lock on Newman’s legacy like that. Give Newman back, John. Give him back.

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