Google began testing video ads with partner Viacom today.
“Google is running an experiment with syndicated video supported by ads, to help publishers and video content owners better monetize their properties,” read an e-mail to one AdSense partner. “Premium video owners provide Google with their content, Google matches the content with ads, and the site owner presents the combined product to their users.”
Publishers will earn revenue with these ads on a CPM basis by the number of views of each ad inside the content. The Flash player will not play ads unless a user clicks on it. The revenue is split three ways between Google, the publisher and Viacom. Google is not disclosing the split during the test, perhaps because the ratio will change based on performance.
Google stipulates that testers must place the ad (IAB 336×280 & IAB 300×250) above the fold on their sites, and each page may only have one ad. Google says the content is expected to change every three to seven days.