Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Blogs Google Watch
    • Blogs
    • Google Watch
    • Search Engines

    Google Is a Lover, Not a Fighter

    By
    Steve Bryant
    -
    August 28, 2006
    Share
    Facebook
    Twitter
    Linkedin

      Anyone who wears a suit to work knows that business relationships go beyond the Fight Club mentality of the geek press.

      We (the press) are interested in good stories, anything that follows the simple five conflicts paradigm. (Man against man, man against nature, etc.) We like to apply those conflicts to companies. Google vs. Microsoft. Microsoft vs. Apple. Apple vs. Creative Labs. That’s one reason why I started Friday Fights, to provide context for Google’s battles.

      Of course, corporations don’t act like individuals. Not exactly. When it comes to partnerships and dealmaking, a corporation has its fingers in a lot of pies. Companies are like detective Vic Mackey in The Shield. Multiple allegiances, multiple dependencies, multiple problems that go beyond the daily headlines.

      To wit: Today Google announced an advertising partnership with eBay whereby Google will provide text ads for eBay’s international properties, and eBay will use those ads to promote “click-to-call” with Skype. You could spin this as Google vs. Yahoo, since eBay partnered with Yahoo for advertising on eBay’s domestic sites. Or you could spin this as Google vs. Microsoft, since Google continues to grab big advertising clients while Microsoft’s AdCenter languishes.

      But the truth is there’s no big conflict to report here. The overlapping interests, however, are fun to untangle.

      eBay owns PayPal, Google offers Checkout. eBay won’t allow users to use Checkout because that would not only erode PayPal use but would also acclimate users to Checkout and bring more attention to services like Google Base. If Google owns the transaction mechanism, Google owns the customer.

      eBay owns Skype, Google offers Talk. Both services will be used in the international partnership, but eBay is promoting “click to call” in its domestic ad deal with Yahoo. Yahoo, meanwhile, promotes PayPal.

      It’s all very confusing. The long and short of it, though, is that these companies partner to achieve short-term business interests. Each knows there’s more to be gained from cooperation on certain fronts than there is from outright conflict. What’s more, it’s possible to compete in one area (PayPal vs. Checkout) while collaborating in another (advertising).

      Avatar
      Steve Bryant

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Information

      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×