Google's DoubleClick Unit to Host Digital Marketing Webinar

Google, which makes the bulk of its revenue on search ads, wants to encourage and help online advertisers to be successful as well.

digital marketing

Google's DoubleClick unit, which serves up graphical ads to users as they conduct searches, is hosting its annual "ThinkDoubleClick" digital leadership summit June 4 to help online advertisers gain insights into the latest online ad trends today.

The free online conference will feature speakers from myriad successful online advertisers and publishers, including Coca-Cola, Omnicom Digital, Forbes Media and CBS Interactive, who will share their thoughts about the online advertising marketplace, according to a May 21 post on the DoubleClick Advertiser Blog.

To watch the live stream June 4, online participants must register for the event. The session will be held from noon to 3 p.m. ET.

The event, formerly known as DoubleClick Insights, is an annual meeting of senior executives from agencies, advertisers and publishers, according to Google.

Some of the topics that executives will tackle include how creative agencies can leverage but not be overwhelmed by technology so they can deliver next-generation consumer experiences. Other topics will include information about the kinds of experiences publishers are developing that add value to consumers and advertisers, as well as how chief marketing officers are using social media with other marketing channels to build strong brands.

Online attendees will be able to participate using Twitter and the #thinkDCLK hashtag to comment during the event.

The speakers for the event include Neal Mohan, vice president of display advertising for Google; Wendy Clark, senior vice president of integrated marketing for Coca-Cola; Winston Binch, partner and chief creative officer for Deutsch LA; and Jonathan Nelson, CEO of Omnicom Digital.

Google acquired DoubleClick after making a $3.1 billion bid for the company back in 2007. Acquiring DoubleClick provided digital ad and search leader Google with plenty of new firepower, including the ability to serve graphical display ads in addition to the company's text-based links. DoubleClick's technology lets advertisers and publishers deliver ads once they have agreed to terms, and provide statistics relating to those ads.

Privacy and Internet advocates were not happy about the acquisition of DoubleClick and its approval by the Federal Trade Commission at the time, citing concerns that it would give Google too much power over the data around search.

When DoubleClick was first on the market in 2007, reports circulated that Microsoft, Yahoo and AOL were also interested in buying the company, according to an earlier eWEEK report.