Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Blogs Google Watch
    • Blogs
    • Google Watch
    • Search Engines

    Google Sells Performics Search Marketing Unit to Publicis

    By
    Clint Boulton
    -
    August 6, 2008
    Share
    Facebook
    Twitter
    Linkedin

      Google has sold its DoubleClick Performics unit, the albatross that many said would sink Google’s credibility for owning a search marketing business that tries to influence search engine results.
      Publicis Groupe will buy the Performics search marketing business for an undisclosed sum by the close of the third quarter of 2008.
      Performics is one of the top search marketing services providers, helping advertisers boost their ad campaigns with greater insights into how people execute searches. Advertisers use Performics’ reporting and local platforms to boost sales.
      Performics has over 150 SEM (search engine marketing) clients and employs nearly 200 search marketing specialists, with employees in Chicago, San Francisco, New York, London, Singapore and Beijing, as well as Hamburg, Germany, and Sydney, Australia.
      Performics’ business model of optimizing search results on behalf of advertisers was one of the reasons search marketing experts originally opposed Google’s acquisition of DoubleClick.
      Indeed, against this conflict of interest, Search Engine Land’s Danny Sullivan called for Google to sell the unit and in April, Google pledged to do so.
      Performics will be used to support the VivaKi Nerve Center, in which Digitas, Starcom MediaVest, Denuo and ZenithOptimedia are working together to create better search performance marketing platforms.
      The unit will be used to boost Publicis’ ad sales share in what Jupitermedia pegs as a $10 billion search market.

      Avatar
      Clint Boulton

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Information

      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×